How to stock up during the Spring Festival?

The Spring Festival is coming, and it is also the most prosperous season for retailers in a year. Where there is sales, there is stocking. For holiday stocking, perhaps many retail customers have had the following depressing experiences: due to poor planning and insufficient stocking, when the sales of a certain commodity are the hottest, you find that there is not much left, which can't satisfy the sales at all, and the chain is broken at a critical moment, and the money you earn is not earned, which makes people feel embarrassed; On the contrary, some retailers overestimated their sales ability or overestimated the market situation, and made a lot of inventory before the festival, only to find that the goods could not be sold locally, so that the inventory exceeded the sales volume, resulting in a backlog of products. In order to revitalize the funds after the holiday, we have to bite our teeth to face these headache goods and take the way of low-price sales to recover the funds, which not only harms our own interests, but also destroys the market. So, in the process of stocking for the Spring Festival, what aspects should retailers consider in order to meet the sales volume and maximize the rational use of funds? Here, the author summarizes some reasonable practices for the reference of retailers: 1. Now the local economic development level is relatively high, the people's money bags are bulging, they have a strong desire to consume, and the purchasing power of festivals is relatively strong, so the inventory of our retailers should be appropriately increased. At the same time, we should also pay attention to optimizing the product structure when stocking, that is, increasing the price and grade of the stocked goods accordingly, and preparing more middle and high-grade goods to maximize profits. In view of the industrial area, because the income of migrant workers is not high, our retailers should leave a hand in stocking holiday goods and never make the mistake of biting off more than one can chew. 3, holiday stocking should be carefully calculated and reasonably stocked. For commodity inventory, the 1.5 times inventory method can be adopted, and the 1.5 times inventory method is specifically: (last inventory+last purchase quantity-current inventory)? 1.5。 This will not only ensure that we maintain a suitable inventory quantity, but also meet the purchasing needs of the holiday market with a certain inventory quantity, so as not to miss any trading opportunities; It can also effectively use the warehouse and funds, and will not bring losses such as overstock of goods, ineffective occupation of funds and warehouses. However, we should be more flexible about the holiday market. We should not only consider that the sales volume of the festival has doubled than usual, but also consider whether some brands will be out of stock due to logistics and other reasons, whether some large enterprises will have a holiday and the length of the holiday. Only by fully considering these problems can our stocking be accurate and stable. In short, how many goods should be prepared for the festival needs to be combined with the actual market and fully consider many factors such as the external environment, the composition of its own consumer groups and its own sales ability.