What is the five-force model of marketing?

The five-force model of marketing is the bargaining power of suppliers, consumers, existing competitors, potential competitors and other alternative enterprises.

Marketing refers to the process that an enterprise discovers or digs the demand of prospective consumers, and promotes and sells products from the creation of the overall atmosphere and the creation of its own product form, mainly to dig deep into the connotation of products to meet the demand of prospective consumers, so as to let consumers know more about products and then buy products.