Let's talk about the disadvantages of event marketing first. Be careful. Thank you.

The disadvantages of event marketing correspond to the advantages;

The advantage of event marketing is that it can be a marketing model with lower cost than hard advertising in a short time, but it can produce greater communication power and is often accompanied by a unique "selling point";

However, if your enterprise itself has hidden dangers, the enterprise at the forefront at this time is also vulnerable to commercial public opinion. At this time, 80% will be knocked down, and it is difficult to turn over, because most enterprises in China have weak crisis public relations ability;

In other words, event marketing is a kind of trading behavior that exchanges enterprise stability for short-term public opinion communication. If competitors seize the weakness of this enterprise and make speculative attacks, most enterprises will fall, so speculation is risky and needs to be cautious.

Extended data

What are the advantages of event marketing?

1, quickly guide the product target group to pay attention and discuss, and detonate the market;

2, the goal is clear, can quickly reach the expected value;

3, the cost is relatively low, and a large-scale market can be obtained.

Suggestion:

1, the event is only short-term, and how to create a sustainable topic must be designed in the early stage;

2, it must be related to products (services), and the degree of influence and attention will be high. Even if cattle and horses are irrelevant, we should dig * * * sound points. Only in this way, the effect of time marketing will appear.

Event marketing is a means and way for enterprises to plan, organize and use people or events with celebrity effect, news value and social influence to arouse the interest and concern of media, social groups and consumers, so as to improve the visibility and reputation of enterprises or products, establish a good brand image and finally promote the sales purpose of products or services.

To put it simply, event marketing is to create news-worthy events by grasping the news rules, and to spread this news event through specific operations, so as to achieve the effect of advertising.

Event marketing is a very popular means of public relations communication and marketing at home and abroad in recent years. It integrates news effect, advertising effect, public relations, image communication and customer relationship, creating opportunities for new product promotion and brand display, establishing brand awareness and brand positioning, and forming a marketing means to rapidly enhance brand awareness and reputation.