Economic value of native products

Since 2005, the Ministry of Agriculture of China has defined "native products" as "characteristic agricultural products", and then issued "Regional Layout Plan of Characteristic Agricultural Products (2006-20 15)", which guides the characteristic agricultural products to concentrate in the most suitable areas, promotes the specialized division of labor in agricultural areas, and accelerates the formation of scientific and reasonable agricultural productivity layout. According to the quality characteristics, development value, market prospect and other standards, the special vegetables, special fruits, special grain and oil, special drinks, special flowers, special fibers, Chinese herbal medicines, special herbivorous livestock, special pigs and poultry, special water treasures, etc. 18+04 10 special agricultural products were determined. According to the production conditions, industrial base, regional division of labor and other standards, the dominant producing areas of characteristic varieties were determined, involving more than 2 100 county-level administrative units. At the same time, five key development areas have been identified, namely, variety database, national and industry standards, technical system, traditional processing, marketing network and information platform. 20 12 the Ministry of agriculture issued the notice on carrying out the pilot work of "entering the city and entering the market" for processed agricultural products with ethnic characteristics, focusing on innovating the docking mechanism of production and marketing of characteristic agricultural products, and strengthening the construction of marketing platform, brand building and information service. The two pilot marketing information platforms, Tuhuoduo.com with the background resources of the Ministry of Agriculture and Womai.com with the background resources of COFCO, are of great practical significance for exploring the mechanism of production and marketing docking and urban-rural interaction, establishing a marketing system that meets the development needs of China's characteristic agricultural product processing industry, and promoting the stable development of China's characteristic agricultural product processing industry, increasing agricultural production and efficiency, and increasing farmers' employment.