What kind of product is a good product?

Good product ≠ Good product person. A good product must be made by a good product person; But a good product person may not be able to make a good product.

The relationship between good products and good products is not discussed here. Let's continue to talk about what kind of products are good.

A good product is a result and the overall perception of a product or project by the outside world. I roughly divide a good product into: excellent product, successful product and great product, and meet the characteristics of such products and the proportion of various products as shown in the following figure:

If you are interested, you can rank the products you think are good, such as

Let's analyze the conditions for becoming a good product one by one:

This is simple to say, but actually there are three problems to be solved.

1. Meet the demand and focus on "truth";

2. Clarify the target users and focus on "accuracy";

3. Continuous satisfaction, focusing on "long time";

We are always excited when we first start making a product from 0 to 1. We always feel that after the product goes online, our products will be liked by everyone and make the world a better place. But from my experience in making products and starting my own business in the world, talking about products was doomed from the moment we started research and development, because the products we made did not achieve the above three points at all.

Insert a sentence here: In fact, this pot is not carried by the product manager (product specialist, product assistant), because in most cases, the decision-making power and person in charge of the product are actually the boss, and most product leaders are only responsible for the implementation level (this is not discussed in depth, let's go back to the above).

Article 1 and article 2 are actually difficult to separate, so they are discussed together. So how can we find the real demand?

First of all, the demand comes from the person in charge (or individual, or group) who gradually proves that it is a real demand through step-by-step verification and attempt based on his own understanding of the target users and his own three-view cognition;

Therefore, in order to find the real demand, we must first have a full understanding of the target users, and then have the ability to verify our own needs (decision-making power, or the ability to convince decision makers).

Secondly, the demand cannot come directly from the survey, but the data can verify whether the demand is true;

When you finally find the needs of the target users, this is just the beginning.

That is the third: continuous satisfaction, focusing on "long time"

In fact, the work of most product people is within this range. It is said that the product owner also knows how to do it. Simply put, what you can do is: continuously optimize the product experience from the interaction and design level; Promote product iteration and constantly ponder user needs.

When I was really in the entrepreneurial team, making products and operating, I gradually understood a few things:

The above reason is that you should have proper channels and proper funds to let the target users know the existence of your products, so not everyone can verify the products with users. Don't look at Tencent's products and take it for granted that you can earn millions every minute. For most small startups, the establishment of operations and channels should be put on the agenda as soon as possible. As for how to do a good job in the operation and channels of small startups, I won't discuss it here.

Many times, we laugh at the transience of some products. In fact, more often than not, we can't even do it right away. So sometimes in order to cooperate with the expansion of operations, at the product level, under the premise of not violating the general principles, we can appropriately consider adding some operational functions. Only by stimulating users to use it can we verify whether the product demand is stable.

When the operational level allows your product to be used by a large number of people for the first time and become an active user, even users will spontaneously spread your product, then the product will take another step forward.

Making products is also a business, but it is only a business of the Internet. If companies make money by making this product, they will be more motivated to continuously improve their products and give users a better experience. Products that can't make money in the end are hooligans.

For start-ups, the sooner they find a profit model or even make money, the easier it is to find investment in the capital market. Of course, a project like Didi, ready to make money after expanding the market, depends on whether the founder can convince the capital side. You know the difficulty.

I think if these three levels are met, the product can be regarded as an excellent product, and if the fourth level is met at this time.

Because the company can earn about:

Earned money = provided by a single user (whether active payment or passive advertising) * number of users.

Therefore, when you meet the fourth requirement and the number of users is large enough, naturally the more potential profits you can create for the company. So do it well and you may become a successful product. BAT's ace product undoubtedly conforms to this feature, after all, a large number of users are there.

Personally, I think: successful products don't need feelings, as long as they can make money, and the more money, the better. But if you want to make a great product, your product should be emotional. I think you can go out and turn left and look at the quotations of the great god Zhang Xiaolong, so I won't go into details here, but will feelings not be commercialized and secular?

A product with feelings in essence can retain users for a longer period of time, and this product can bring profits to the company continuously.

After all, this is business.