Research and Comparison on the Functions of Wechat Reading "Crossed Line" and Starting Point Reading "This Chapter"

Foreword: Socialized reading refers to a brand-new reading mode which takes readers as the core and emphasizes sharing, interaction and communication. It is put forward in contrast to the traditional reading mode which takes books as the core and emphasizes the content itself. It pays more attention to people and socialization based on reading, and advocates * * * to create UGC together. Both the "crossing" function of WeChat reading and the "this chapter" function of starting reading can enable readers to mark, publish and view comments on their favorite words, but the forms are different. Therefore, the two methods are compared, and the design reasons and optimizability are discussed.

1. Functional comparison

1. Entrance

2. Content display

3. Interactive function

4. Sharing function

5. Publishing function

2. Comparative inspiration

(1) Starting reading, as an online reading APP, attaches importance to readers' reading experience and interactive experience, especially For new readers, the existing rich theories in this chapter can increase the interest in supplementing the text; For the readers who catch up, the reading time may be only a few minutes every day. The rich and vivid discussion area in this chapter can increase the readers' use time. In this chapter, commenting, grabbing the first place and grabbing the hot comment are all the driving forces for content production, and they are interesting.

(2) Wechat reading has not only serialized online articles, but also many published books. Therefore, interaction with other readers and personal reading experience are very important. The functions of WeChat reading, such as only publishing text comments, only underlining, making comments mutually visible or only being visible by itself, are similar to the reading experience of paper books, which can create a private reading experience for readers. However, judging from the content of underlined comments, most of them belong to meaningless comments. Perhaps increasing the function of displaying comments by heat can attract more people to interact in the comment area.