Decorative activity planning scheme

In order to ensure high starting point, high quality and high level work, we need to make a plan in advance, which is a written plan and the detailed rules and steps of specific actions. How to make a plan? Here are eight plans for your renovation activities. Welcome to reading. I hope you will like them.

Decoration activity planning scheme 1 There is still more than a week before May Day, and the decoration market in Changsha has been "filled with smoke". In the past weekend, Changsha Decoration Company, represented by Yimi Decoration, Longting Decoration and Tian Jian Decoration, launched a large-scale promotion campaign with its own selling points, and launched the "May Day Defence War" 20xx years in advance. The advance of sales promotion, the increase of frequency and the increase of strength also quietly imply that the competition in Changsha's home improvement market will be more intense on May 1st this year. To this end, the reporter chose a representative company-Changsha one-meter decoration promotion activities for a specific understanding.

Five preferential measures for one meter decoration, with an unprecedented profit of 6 thousand yuan.

Heavy gift: pay a project deposit of 20xx to 3000 yuan, and directly make a profit of 1 000 yuan.

Double gifts: the plate is upgraded from Fuxiang E 1 grade to Jinfuxiang E0 grade, with a value of 20xx.

Triple Gifts: The wall paint was upgraded from China Resources to China Resources Gold Five in One, with a value of 1.500 yuan.

Four gifts: the project cost is over 50,000 yuan, and it will be delivered to the switch socket of the whole house, with Sima Simon brand, and the value is 1 1,000 yuan.

Five Gifts: Give a copy of housekeeping after the project is completed, which is worth 500 yuan.

Ten promises for one meter decoration ensure that you have no worries about decoration.

1. After paying the down payment, the price is guaranteed for the whole year (20xx years), and the price will never increase because of the increase in the price of materials and labor.

2. Free room measurement, free floor plan, free budget, free construction drawing and no additional design fee.

3. The budget is accurate. Under the premise of not changing the construction technology and construction projects, the settlement project payment is guaranteed to float within 5% of the budget price, and there is no need to worry about budget overrun.

4. The project is not subcontracted, the decoration workers are uniformly allocated by the company, and the project is managed by the project manager system. Subcontracting or subcontracting is strictly prohibited to ensure that the project is "in line with the design", "in line with the quality and standards" and "the overall effect is in line with the wishes of customers".

5. Materials are purchased by the company in a centralized way and distributed uniformly, and counterfeit and shoddy materials are strictly prohibited. All materials or commodities purchased by the company meet the national environmental protection standards, and there is no worry about environmental protection hidden dangers.

6. installment payment. Payment for the project will be made in four steps. The payment will be collected according to the schedule, so that the owner can lead the company by the nose and feel free to decorate-there is no fear of "getting on the thief boat by mistake".

7, in strict accordance with the construction plan signed with the owner, to ensure that the construction and design, the overall effect is consistent with the wishes of customers.

8, in strict accordance with the "Hunan Decoration Association Interior Decoration Construction Specification" construction, in accordance with the "Hunan Decoration Association Interior Decoration Acceptance Standard" acceptance. Let the quality meet the standard.

9, water and electricity five-year warranty, the remaining two-year warranty, lifelong maintenance, worry-free after-sales service.

10. Customers who pay the deposit during the activity enjoy the general manager's attention to the project. The general manager pays close attention to the project progress and construction quality directly, and visits the construction site no less than 1 time every week.

Decoration activity planning scheme Chapter II Activity purpose:

This year is the company's first anniversary celebration. With the theme of spreading the new culture of home improvement and serving the consumers of automobile city, our company promotes the new concept of decorative home culture design, improves the overall level of Shiyan home improvement industry and establishes the decorative brand image of Shiyan home improvement industry. Enhance the pride of employees in decoration enterprises, promote people with things and bring people with things, so as to further sublimate the overall team spirit again; Externally, effectively create a good public image of * * Decoration Company, show the good performance achieved in the past year, and fully display the advanced corporate philosophy, good corporate culture atmosphere and first-class construction quality of * * Decoration Company under the public's attention. Finally, good social and economic benefits are achieved.

Activity time:

The tentative date is xx * * *-* * (specific to be determined)

Location:

Tentative Jin yuantong building,

Organizer:

* * Decoration company

Participating units:

(TBD)

Real estate agent to invite: Shangri-La

Master plan of activities: World Planning Working Group

1. The specific work of the World Planning Working Group

(1). Copy of planning outline

(2) Print advertising copy products and corporate advertising slogans, all kinds of publicity materials, TV advertising copy, newspaper and magazine advertising copy.

(3) Public relations copywriting

(4) Graphic design, publicity materials design and printing, and advertising design.

Detailed implementation rules:

(1) Preparations for the press conference

Hold a media liaison meeting for this event, inform the theme and content of this event, and send a unified press release to all participating media units.

The venue is tentatively set at Hotel Mao Wen 1 (the liaison work is coordinated by the decoration and public relations department of Kuoda, and the event preparation team will be informed in time).

May Day Decoration Activity Planning Scheme 4 May Day Decoration Activity Planning Scheme 4

Contact the tentative media list in advance:

Shiyan daily newspaper Shiyan evening news agency Dongfeng automobile newspaper office

Shiyan TV Economic Channel Shiyan TV Life Channel

Shiyan TV News Channel Yazhong Advertisement

(II) Site layout of the event

Meeting with the responsible persons of "Kuanda Anniversary Celebration" such as stage layout, acoustics, entertainment industry, advertising banners, arched doors, pop posters, leaflets, site safety department, engineering department and logistics department, making specific work arrangements and submitting work plans, and providing relevant lists (leaders, guests, journalists, owners) schemes, etc. , the implementation of hierarchical responsibility system.

Report the work of various media, building materials consortium and relevant departments, and implement their respective work. All work is basically in place, including:

A, arches, banners, stage layout, gifts and gift desk layout, stations, safe passage signs, parking spaces (Kuoda Decoration Engineering Department needs to send a construction team to coordinate on-site construction. In addition, it is necessary to coordinate the security department of Jincheng Building to complete the site clearing work after 10.00 pm, which is coordinated by the engineering department and public relations department of Kuoda.

B, posters, printed matter design and printing work must be completed in * *. Wu Qiong, the person in charge of this work.

C, host contact, audio debugging, program rehearsal, power supply and electrical debugging;

D. The opening speech shall be examined and approved by Mr. Li (delivered to Mr. Li before * *).

E. prepare guest speeches;

F, the implementation of the guest leisure area;

G. training and publicity of hosts, bands and dm.

(3) Preparation for outdoor publicity of activities

1. Large posters should be posted at the entrance of each residential area under construction, and special personnel should be appointed for decoration. (The contact person for poster printing has not yet been determined)

2. Propagandists distribute leaflets in crowded areas on * * and * * (Propagandists of human body advertisements should be part-time college students and require a good image.

3. Publicize through the current advertising period of the city's Yazhong (issued on * *), and the Shiyan Evening News carried out cross-advertising and reporting on * * for publicity.

Media promotion strategy:

1, * month * day-* month * day, carried out special editions and special reports in Shiyan Evening News, Dongfeng Motor Daily, Yazhong Advertising and Shiyan Radio Station, and carried out a series of follow-up reports (in the form of news reports) on * month * day of "Kuoda Anniversary Celebration";

2. Make a series of news reports (or special reports) in Shiyan TV Life Channel, News Channel, Economic Channel and Dongfeng TV Station from * to *.

Through strong media publicity, we will create a strong advertising advantage, let all walks of life and ordinary people in Checheng know about this Kuoda anniversary and actively participate in it, establish the market popularity and people's affinity of Kuoda decoration, create an unprecedented grand occasion, become a hot spot of public concern and a new bright spot in Checheng, and let Kuoda enter thousands of households and be close to people's lives, thus achieving an unprecedented advertising effect.

Decoration activity planning scheme 3 scheme: decoration activity planning scheme

Planning Case of Decoration Eleventh Activity: "Love Eleventh" Home Decoration Feast

Enjoy peony, order home decoration, enjoy peony, order home decoration, and the three stores bloom together.

Event gifts and discounts range from x to X.

1. Contents of the three-day publicity activities during the 11th Five-Year Plan period:

1. Theme: Warmly celebrate the first anniversary of Luoyang family; The flagship store of Zhenghe Road in Luoyang was grandly opened; "Eleventh" Golden Week, with you and me, the people of the whole city join hands with you to celebrate 1 anniversary.

2. Discount: 8.3% off the project cost (comprehensive management fee is not discounted). Enjoy the surprise price of home improvement group purchase every day during the activity.

3. Gifts: during the activity, an intention contract will be sent and practical household gifts (tea sets, bowls, pots and pillows) will be given. Gifts will be given when signing the bill during the activity (see the gift giving regulations for details).

4. Main materials: During the "Eleventh" activities, the urban family main materials alliance will be displayed, and major brands will simultaneously introduce preferential measures (see the promotion content of main materials for details).

5.X month X day Peony Hotel home improvement group purchase meeting (half a day) presents by invitation letter, on-site lottery (provided by some suppliers of prize-winning materials), signing a bill and tying balloons to win lucky gifts. The engineering manager promised on the spot that you would be free from worries.

6. During the store fair (all-day) from X to X, gifts will be given in the store by paying a deposit and signing a contract. During the activity, the signing customers will enjoy the exclusive construction plan tailored for you by the Gold Medal Project Manager, which is more efficient and worry-free.

Second, the specific content of the activity

1, x month x day home improvement group purchase meeting (half a day)

Activity theme: enjoy peony and repair home decoration, and "Eleventh" is more enjoyable.

Activity time: 20xx year x month x day 14: 00-20: 00.

Venue: Meeting rooms on the third and fifteenth floors of Peony Hotel.

Activity content: 1, home improvement group purchase meeting: one-on-one communication with senior designers.

2. Sign balloons at the event site to win lucky gifts.

3. The main material suppliers will show their elegance and provide the "Eleventh" discount and promotion of the corresponding brands.

Activity promotion:

During the 1. activity, all customers who come to any store in the city for consultation with the floor plan can enjoy VIP treatment and get a beautiful gift.

2. There is a lucky draw at the Peony Hotel event site, and all customers at the site have the opportunity to participate in the lucky draw.

3. Customers who sign an intention contract with our company or renovation contract will have the opportunity to tie balloons on the stage and get lucky gifts.

4. All the people who sign the bill will get a gift (see the gift giving regulations for details).

2. the store market from x to X.

Theme: Store Fair

Activity time: 20xx year, x month, x day to x month, x day.

Venue: xx Store

Activities: Store Fair;

Activity promotion:

1) During the activity, all customers who come to the store to consult the floor plan will get a beautiful gift.

2) Any customer who signs an intention contract with our company or renovation contract at the event site can enjoy: 1, free room measurement and budget; 2. Visit the model room; 3. You can participate in the model house collection activities; 4. Get practical home gifts (tea set, bowl, pot, pillow core).

3) Anyone who signs the bill will give a gift (see the gift giving regulations for details).

Third, three major commitments:

1, "golden diamond" standard project, five links to ensure the decoration quality.

2, level 3 project acceptance, supervision, project manager, project manager.

3. Adhere to the best management concept of materials, publicize the brand of materials, and do not engage in fake and shoddy OEM.

The planning scheme of decoration activities Part 41: Three-day promotion on May Day;

1. Theme: Warmly celebrate the first anniversary of Luoyang family; The flagship store of Zhenghe Road in Luoyang was grandly opened; During the "May Day" Golden Week, you and I will join hands with the whole city to celebrate 1 anniversary.

2. Hui You: The project cost is 8.3% off (the comprehensive management fee is not discounted). During the activity, you can enjoy the surprise price of home improvement group purchase every day.

3. Gifts: during the activity, an intention contract will be sent and practical household gifts (tea sets, bowls, pots and pillows) will be given. Gifts will be given when signing the bill during the activity (see the gift giving regulations for details).

4. Main materials: During the "May 1" activity, the urban family main materials alliance will be displayed, and major brands will simultaneously introduce preferential measures (see the main materials promotion content for details).

On May 2nd, Peony Hotel's home improvement group purchase meeting (half a day) will win lucky gifts by inviting gifts, on-site lottery (provided by some suppliers of prize-winning materials), signing bills and tying balloons. The engineering manager promised on the spot that you would be free from worries.

6. From April 30th to May 8th, the store fair (all day) has gifts, such as paying a deposit and signing a contract. During the activity, all the signing customers will enjoy the exclusive construction plan tailored for you by the Gold Medal Project Manager, which is more efficient and worry-free.

Second, the specific content of the activity

1, home improvement group purchase meeting on May 2 (half a day)

Activity theme: enjoy peony and repair home decoration. May Day is more enjoyable. ※

Activity time: May 2, 20xx 14: 00-20: 00. ※

Venue: Meeting rooms on the 3rd floor and15th floor of Peony Hotel. ※.

Activity content: 1, home improvement group meeting: one-on-one communication with senior designers. ※.

2. Sign balloons at the event site to win lucky gifts.

3. The main material suppliers will show their elegant demeanor and provide the "May Day" discount and promotion of the corresponding brands.

Promotion of activities: ※:

During the 1. event, all customers who come to any store in the city for consultation with the floor plan can enjoy VIP treatment and get a beautiful gift.

2. There is a lucky draw at the Peony Hotel event site, and all customers at the site have the opportunity to participate in the lucky draw.

3. Customers who sign an intention contract with our company or renovation contract will have the opportunity to tie balloons on the stage and get lucky gifts.

4. All the people who sign the bill will get a gift (see the gift giving regulations for details).

2. Shop Fair from May 3rd to May 8th.

Theme: Shop Fair. ※

Activity time: 20xx from May 3rd to May 8th. ※

※ Venue: Zhongzhou Store ※ Activity content: a. Store fair;

Promotional activities: ※:

1) During the activity, all customers who come to the store to consult the floor plan will get a beautiful gift.

2) Any customer who signs an intention contract with our company or renovation contract at the event site can enjoy: 1, free room measurement and budget; 2. Visit the model room; 3. You can participate in the model house collection activities; 4. Get practical home gifts (tea set, bowl, pot, pillow core).

3) Anyone who signs the bill will give a gift (see the gift giving regulations for details).

Third, three major commitments:

1, "golden diamond" standard project, five links to ensure the decoration quality.

2, level 3 project acceptance, supervision, project manager, project manager.

Decoration activity planning scheme 5 decoration May Day activity planning case: "Love is May Day" home improvement feast

Gifts and discounts for this activity will last from April 30th to May 8th.

1 .51 Three-day promotion content:

1. Theme: Warmly celebrate the first anniversary of Luoyang family; The flagship store of Zhenghe Road in Luoyang was grandly opened; During the "May Day" Golden Week, you and I will join hands with the whole city to celebrate 1 anniversary.

2. Discount: 8.3% off the project cost (comprehensive management fee is not discounted). Enjoy the surprise price of home improvement group purchase every day during the activity.

3. Gifts: during the activity, an intention contract will be sent and practical household gifts (tea sets, bowls, pots and pillows) will be given. Gifts will be given when signing the bill during the activity (see the gift giving regulations for details).

4. Main materials: During the "May 1" activity, the urban family main materials alliance will be displayed, and major brands will introduce preferential measures at the same time (see the promotion content of main materials for details).

On May 2nd, Peony Hotel's home improvement group purchase meeting (half a day) will win lucky gifts by inviting gifts, on-site lottery (provided by some suppliers of prize-winning materials), signing bills and tying balloons. The engineering manager promised on the spot that you would be free from worries.

6. From April 30th to May 8th, the store fair (all day) has gifts, such as paying a deposit and signing a contract. During the activity, all the signing customers will enjoy the exclusive construction plan tailored for you by the Gold Medal Project Manager, which is more efficient and worry-free.

Second, the specific content of the activity

1, home improvement group purchase meeting on May 2 (half a day)

Theme of the activity: enjoy the peony, fix the home decoration, and "May Day" is more enjoyable.

Activity time: 20xx May 2nd, all day 14: 00-20: 00.

Venue: Meeting rooms on the third and fifteenth floors of Peony Hotel.

Activity content:

1, home improvement group purchase meeting: one-on-one communication with senior designers.

2. Sign balloons at the event site to win lucky gifts.

3. The main material suppliers will show their elegant demeanor and provide the "May Day" discount and promotion of the corresponding brands.

Activity promotion:

During the 1. event, all customers who come to any store in the city for consultation with the floor plan can enjoy VIP treatment and get a beautiful gift.

2. There is a lucky draw at the Peony Hotel event site, and all customers at the site have the opportunity to participate in the lucky draw.

3. Customers who sign an intention contract with our company or renovation contract will have the opportunity to tie balloons on the stage and get lucky gifts.

4. All the people who sign the bill will get a gift (see the gift giving regulations for details).

2. Shop Fair from May 3rd to May 8th.

Theme: Store Fair

Activity time: 20xx from May 3rd to May 8th.

Venue: Zhongzhou Store Activities: A. Shop Expo;

Activity promotion:

1) During the activity, all customers who come to the store to consult the floor plan will get a beautiful gift.

2) Any customer who signs an intention contract with our company or renovation contract at the event site can enjoy: 1, free room measurement and budget; 2. Visit the model room; 3. You can participate in the model house collection activities; 4. Get practical home gifts (tea set, bowl, pot, pillow core).

3) Anyone who signs the bill will give a gift (see the gift giving regulations for details).

Third, three major commitments:

1, "golden diamond" standard project, five links to ensure the decoration quality.

2, level 3 project acceptance, supervision, project manager, project manager.

3. Adhere to the best management concept of materials, publicize the brand of materials, and do not engage in fake and shoddy OEM.

I believe many people know the model house in the planning scheme of decoration activities. After all, when we look at the house or the real estate agent buys a house, we will go to see the model house for reference. But sometimes we can see model housing activities in other channels, so what is model housing activities?

The general content of the model house activity is to collect owners to install their houses in our company as model houses, and to publicly display and visit our customers in a certain period of time, which is equivalent to a model advertisement of a project.

Customers can imagine the effect of their home in house decoration when they see the model house made by the decoration company in their own community. For owners, advertising their own houses naturally has many benefits and benefits. What are the benefits?

First, the price of model houses is more favorable.

1. Decoration companies generally have different discounts when doing modeling activities.

In addition to price concessions, there are often gifts. To put it bluntly, it is to give the owners some "advertising fees" to increase their goodwill.

Second, the model house is well designed.

As for the design of the model house, since it is an advertisement, the purpose of the decoration company is to make people who see the model house fall in love at first sight and feel like it. Therefore, we usually choose the company's chief designer to do the design, which is distinctive, bright, beautiful and practical, because the purpose of advertising is not only to look good, but also to impress people with bright spots, so that the model house can really help the later business development.

Third, the construction quality of model houses is good.

1. The site supervision is stricter, and the protection and cleaning of the site are the first things to see during the visit. Therefore, the decoration company attaches great importance to the decoration site, cleanliness and finished product protection of the model house.

2. The process is more detailed. Because it is the company's model room, other owners' visits are generally carried out in the model room, so all parties pay more attention to it and will try their best to send better construction personnel to provide perfect services for the owners.

3. The materials are cost-effective, and the decoration materials are well known. The materials used in the model house are carefully selected by the decoration company and must be cost-effective. In order to ensure attractiveness, brand-name products are selected for decoration materials and decoration objects, and the quality will be more reliable.

4. Supervision major, the decoration company will send professional construction supervision to manage and follow up the project. Regardless of quality or construction, the model room will enjoy priority.

Fourth, the visit cycle of model houses

Many owners who are entangled in participating in model housing activities are actually very entangled. It's always a bit strange to show your house to others, and I feel that my privacy has been peeped. In fact, the decoration company's model house contract has a visit period, and most of the visit period is set within a few months after completion. During this period, the owners will not really move in, because as we all know, the new house will always be open for a few months, and these hours just become visiting hours, so you don't have to worry.

Fifth, the last thing to note is that.

For the decoration company, the model house activity is not entirely a marketing activity, but a publicity activity with a certain cost, so the model house activity area is limited in places, not at any time!

Those activities that collect a large number of customer orders without restrictions are not product introductions. Everyone must identify them clearly with a burning crystal!

Decoration activity planning scheme Article 7 Promotion theme: Group purchase of home improvement main materials.

Promotion type: holding activities

Promotion plan:

1) Advertise in the local newspaper with 1/2 or 1/4.

2) Promote business personnel in key communities, and print "Special Issue of Group Purchase Offers for Home Decoration on May 1st".

3) Arrange telemarketers to call the telephone list of customers or communities consulted in the early stage.

4) Posters inside the company

5) Poster publicity on the construction site (printing dozens of posters)

6) All cooperative units carry out cooperative publicity.

Promotion and preferential scheme:

Cooperate with several main material suppliers for on-site group purchase, starting with a minimum discount of 60%, and then drop 5 points for each additional person 10 until the manufacturer vomits blood on the spot!

On-site activities:

1) The main material is showing its own products.

2) Group purchase on-site registration

Promotion preparation:

1) Join the main material home furnishing business and make a group purchase with * * *.

2) Print "May 1 Day Special Issue on Home Decoration Group Purchase", with one page for each manufacturer (it is recommended to open a 50% discount version, that is, a 20% discount version).

Plan evaluation:

This scheme is suitable for small and medium-sized cities, and the effect of doing this activity is particularly good when there is no corresponding group buying activity in the local building materials mall or supermarket.

Chapter 8 Promotion Theme: Holding preferential activities for wedding room decoration customers can be extended to bedroom theme decoration scheme.

Promotion type: holding activities

Promotion plan:

1) Advertise in the local newspaper with 1/2 or 1/4.

2) Cooperate with a large local chain wedding photo studio for publicity.

3) Arrange telemarketers to call the telephone list of customers or communities consulted in the early stage.

4) Posters inside the company

5) Poster publicity on the construction site (printing dozens of posters)

Promotion and preferential scheme:

1) Presentation of the decoration scheme of the wedding room

2) Pay the deposit on site, give a 15% discount on decoration, and send a * * fashion wedding photography package (value 1480 yuan).

3) 60% off order for fashion home appliances.

4) On-site lucky draw, the happiest couple (limited to 2 couples) at the scene will immediately receive a diamond ring of 3,000 yuan, and the famous wedding host will preside over the wedding activities for free (limited to 2 couples).

On-site activities:

1) Invite a well-known local wedding host to host the event on the spot.

2) Small household appliances gifts for newcomers' cooperative games will be held on site.

3) The "Beautiful Moment" love oath activity (the couple takes a love oath in front of a special background cloth, which is photographed by a photography agency, framed into a huge photo frame and sent to the couple)

Promotion preparation:

1) Cooperate with * * wedding photography agencies and wedding planning agencies.

2) Presentation of the design scheme of the wedding room and bedroom.

3) Cooperation among home appliance manufacturers

Plan evaluation:

This plan is specifically aimed at the wedding room, which is a good publicity for cultivating the company's advantages. Promote sales with the theme of wedding room.