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Selected examples of personal struggle and success
Examples of personal struggle and success 1
Dong Mingzhu,1was born in Nanjing, Jiangsu province in August, 1954. He is an entrepreneur, chairman of Zhuhai Gree Electric Co., Ltd. [1], vice president of the Economic Leaders Branch of the World Association of Civil Servants Leaders, and president of the air-conditioning industry [2]. He graduated from the Statistics Department of Wuhu Cadre Education College, the Graduate Class of Economics Department of China Academy of Social Sciences, and the EMBA of China Europe International Business School [3]. When it comes to Dong Mingzhu, competitors describe her like this: the road that Dong Jie has traveled; Can't grow grass. ? This shows the power of the Iron Lady. There are also employees inside Gree who evaluate their female bosses like this? She speaks forcefully and acts decisively. Even without makeup, she looks much younger than her age. ? And the media said? Although this woman's life before the age of 36 was unremarkable, after the age of 36, she walked out of a road that others could not copy with her tenacity and persistence. ? The post-80s Inspirational Network takes you to know the inspirational story of this strong woman in the women's workplace.
Why is Dong Mingzhu's entrepreneurial story inspiring? Because few people like her started as a grass-roots salesman at the age of 36, 15 years ago, she was promoted to the CEO of Gree Group with her ability to surpass ordinary women.
First, a late bloomer does not lose talent.
Dong Mingzhu 1954 was born in an ordinary family in Nanjing, Jiangsu province, and 1975 joined the work. At that time, she worked as an administrator in a chemical research institute in Nanjing. Before the age of 36, her life was unremarkable. No one would have imagined that after the age of 36, Dong Mingzhu created a professional legend with his tenacity and persistence.
1990, Dong Mingzhu resolutely resigned and went south to work. At that time, she was 36. When she arrived at Gree Company, she had to start as a grass-roots salesman. Dong Mingzhu, who didn't know what marketing was, recovered the debt of 420,000 yuan left by his predecessor within 40 days with perseverance and tenacious struggle, which made Zhu Jianghong, the general manager at that time, sit up and take notice and became a classic inspirational story in the marketing field after dinner. This is where the entrepreneurial legend of this strong woman began. With diligence and sincerity, Dong Mingzhu has been creating the sales myth of Gree Company, and his personal sales have soared to 36.5 million yuan.
Second, the highly effective female boss
1995, Dong Mingzhu became the sales manager of Gree. The subordinate looked at the female boss at that time like this: a person who never played cards according to the cards, she? Card management? There is only one: your own principle, which you think is right.
The first problem that Dong Mingzhu faced after taking office was the backlog of 19000 air conditioners in the dead of winter. In this regard, everyone's usual practice is to sell each set at a reduced price in 300 yuan. Dong Mingzhu said? No, the price reduction of normal products will damage the image. ? Her unexpected approach is to distribute the backlog of air conditioners to various dealers. The salesman didn't expect the new official to take up three fires, burning himself and burning endlessly.
In the details of life, the iron lady also made such a rule? You are not allowed to eat during office hours. Once found, fine 50 for the first time, 100 for the second time, and leave for the third time? . When everyone thought it was just talk, one day, Dong Mingzhu walked into the office and found eight employees eating. Only after 10 seconds, the bell rang. Dong Mingzhu was rude. Everyone took 50 yuan. Everyone was dumbfounded. Dong Mingzhu said that as long as the principle is violated, no matter how small it is, it is a big deal, and we must follow through.
One day, a big dealer with annual sales of 65.438+0.5 billion yuan came to Gree factory to ask for special treatment, and the tone was non-negotiable. Instead of paying attention to him, Dong Mingzhu lashed back: he was expelled from Gree's distribution network. Everyone is worried about this female boss. A sales manager who hasn't taken a steady position has thrown away the annual sales of 65.438+0.5 billion yuan without hesitation in one day. Dong Mingzhu's answer is simple: As long as I violate the principle, I will dismount.
The strong woman's iron fist forced the dealer to be soft. Many air-conditioning factories often connive at big sellers and let them operate across regions, making it impossible for local small dealers to compete and confuse the market. By doing so, Dong Mingzhu will be able to expand the size of small dealers, which will give them a head start.
Third, solve the problem of arrears with an iron fist.
Default in payment for goods is a common phenomenon in China's retail and wholesale industry, which makes many dealers have a headache. Dong Mingzhu, who believes in evil, solved all the problems in one year. Her practice is very simple and overbearing: all dealers who are in arrears with the payment will stop delivery and pay the money before picking up the goods.
However, this is easier said than done. She stirred up a hornet's nest, and dealers of all sizes complained to Zhu Jianghong, the boss of Gree, and some even claimed that there was no me with her. ? Dong Mingzhu also refused to give in, and said in a tit-for-tat way: There is still me without him. ? Zhu Jianghong gave Dong Mingzhu an idea: Is it possible to make up the payment, deliver the goods first and then collect the money? Dong Mingzhu said with a smile? All right. ? As a result, the goods were not delivered as soon as the payment was received. Dong Mingzhu said? Want goods? Bring money first. ? Dong Mingzhu is eloquent:? Even if everyone else is like this, I am Gree. ? Even if 100 hits the wall, Dong Mingzhu will hit 10l. The high wall of default must fall down.
Dong Mingzhu's tough effect is that Gree has no L-points accounts receivable and L-points triangular debts in 1997 and 1998. After that, everyone believed Sister Dong. If you don't withdraw money, you won't get the product. As long as you pay in the past, you will never default on the payment. Dong Jie does things, take orally, don't worry!
Fourth, the inspirational spirit of women in the workplace.
When he was young, Dong Mingzhu only slept five hours a day. It is said that Dong Mingzhu often thinks when he is sleeping or taking a nap. When he has any ideas, Dong Mingzhu will jump up at one or two in the middle of the night, take a notebook and write it down, and even call the boss in the middle of the night. It is her spirit of struggle that led to the birth of many marketing tricks.
1995, invented by Dong Mingzhu? Off-season rebate is to return the corresponding benefits according to the amount of funds invested by dealers in the off-season. Like this? Money? Commodities? Relationship, become? Money? Lee? The relationship not only solves the shortage of production funds in the off-season, but also relieves the supply pressure in the peak season. 195 Gree's off-season payment increased by 3.4 times compared with the previous year, reaching 1 1 100 million yuan, which prepared the market for the decisive battle with Chunlan in196.
1995, Gree fork was invented? Year-end rebate? Return the profit of 70 million yuan to the dealer.
1996, in the off-season of air conditioning, Gree got back1500 million yuan by off-season rebate. In the off-season price war, brands have to cut prices one after another, even the retail price is lower than the wholesale price, and the wholesale price is lower than the ex-factory price, which hurts their vitality. Dong Mingzhu stipulates that Gree L can't reduce money. On August 3rd1day, Gree announced that it would subsidize 2% of the profit of 10 billion to all dealers in proportion to sales. In this way, in the most difficult period of air-conditioning industry 1996, Gree's sales increased by 17%, surpassing Chunlan for the first time.
Gree not only replenished the money saved by shrinking the marketing team to the dealers, but also returned 250 million yuan to the dealers on 1997.
Dong Mingzhu believes that only by distributing Gree to make money can long-term stability be achieved. She not only distributes the air conditioners that are in short supply evenly, but also introduces the air conditioner ID card, so that each air conditioner can be filed in the marketing department.
Generally speaking, September-March is the off-season of air conditioning, and April-August is the peak season. The off-season price is different, which is 20 thousand lower than the peak season. General manufacturers are trying their best to advance the peak season from April to March in order to get more profits.
1998, on a whim, Dong Mingzhu, with the support of Teacher Zhu, announced to extend the off-season for one month. Continue to implement the off-season price in March in April. Gree doesn't want the money he got. When other factories change their minds, many big dealers have allocated money to Gree to buy Gree products, and some manufacturers sigh. Dong Mingzhu is really tough, right? In all these years, we never thought about this move. ?
In this way, during 15, Dong Mingzhu grew from a grass-roots salesman to the general manager of Gree. Since 2005, she has been the vice chairman and president of Gree. Since Dong Mingzhu became the general manager, she and Chairman Zhu Jianghong have created a unique miracle in China business community. Under her leadership, from 1995 to 2005, Gree Electric ranked first in air-conditioning production and sales, sales revenue and market share for1year. Since 2003, sales have increased by 30% every year, and net profit has increased by more than 15%!
Examples of personal struggle and success 2
Guo Taiming was in Taiwan Province province 20 years ago. His name is unknown, and the scale of his enterprise is not even enough for 1,000 manufacturing industries in Taiwan Province Province. But now he is the richest man in science and technology in Taiwan Province province, with companies all over Europe and America. He is the largest science and technology enterprise group in Taiwan Province province? Guo Taiming, the boss of Hon Hai Group. Regarding the growth of Hon Hai, Guo Taiming once said: The size of the Shenmu in Alishan (the most famous scenery in Taiwan Province Province) was decided when the seeds fell into the soil 4,000 years ago, and it was not known until 4,000 years later. ?
Looking back at the growth process of Hon Hai, I am afraid that only Guo Taiming can understand the ups and downs. Guo taiming was born in 1950. He is the eldest in the family. Due to his poor family, Guo taiming entered Taiwan from 65438 to 0966? China Maritime College? Study, work, study and finish school. After military service, Guo Taiming worked as a salesman in Fuxing Shipping Company. 1In February, 973, Guo Taiming invested NT$ 65,438+10,000 to establish Hon Hai Plastic Enterprise Co., Ltd. with friends in Taipei County to produce plastic products.
However, one year later, due to poor management, the original shareholders withdrew one by one and the company became a wholly-owned company of Guo Taiming. At that time, black-and-white TV was just emerging in Taiwan Province, and Guo Taiming got his start by making channel selection buttons for black-and-white TV. At this time, Hon Hai was only a small company with a scale of NT$ 300,000, with only 15 employees. 1975, changed its name from 65438 to Hon Hai Industrial Co., Ltd. 0977, and the company began to turn losses into profits. Guo Taiming immediately purchased equipment from Japan to establish a mold factory, laying a foundation for future development. Later, they successively invested in the establishment of electroplating departments and stamping plants.
In 1980s, when the world entered the era of personal computers, Guo Taiming focused on connectors, housings and other products with his mature mold technology. Large quantity and low price? Competitive strategy, quickly occupy the market. 1982 company changed its name to? Hon Hai Precision Industry Co., Ltd? Guo continued to invest 654.38+06 million yuan to enter the field of computer cable assembly. 1985, Guo set up a branch in the United States, began to explore markets outside Taiwan Province Province, and founded? Foxconn? Brand. At this point, Guo taiming has successfully created his? Connector kingdom? . The goal of starting from scratch is vigorous and clear. From the beginning of Hon Hai's venture, Guo Taiming's goal was clear, that is, to be the first in Taiwan Province Province, the first in Asia and the first in the world.
In order to achieve this grand goal, he founded his own business philosophy. Guo Taiming called Hon Hai? Fourth-rate talents, third-rate management, second-rate equipment, first-class customers? The first thing he has to do is to choose customers. In order to achieve his goal, he once drove his own car in the United States, stayed in a motel, and traveled to 32 of the 52 States in the United States for 12 dollars a day to do business with major manufacturers in the world. Since entering the field of personal computers, Hon Hai's customers have locked in world-class manufacturers such as IBM, Intel, Compaq and Dell. In order to get an order from Compaq, Guo Taiming simply invested to build a molding machine factory next to Compaq headquarters. As long as Compaq has a new design, we can see the model on the same day and finally win a long-term order from Compaq. In order to consolidate the relationship with these big manufacturers, Guo Taiming insisted on not being his own brand, but only being a component supplier. It can be said that the orders of these big manufacturers have made Hon Hai what it is today.
It is said that one out of every five computers in the world now has Hon Hai's products installed. But it's not enough to have customers. Guo taiming relies on his own hard work. He has been a workaholic since he started his business. Guo Taiming thinks that he should be the first person to go to work and the last person to leave work, so he insists on working at least 15 hours every day. Even if he gets off the plane at night, he will arrive at the company immediately, and it is common to work overtime until midnight. ? Give priority to improving the ability to serve customers? It is the factory motto that Hon Hai employees will always remember, and it is also the secret of Hon Hai's successful development. In order to survive and develop in the highly competitive world high-tech industry, Guo Taiming created the operation mode of CMM. Homemade parts, modular parts, rapid logistics? Assembly, coupled with electronic information flow to connect global customers, so as to achieve? Accurate delivery, good quality and low cost? Field.
In enterprise management, Guo Taiming manages factories like the army, paying attention to discipline and details. Guo taiming's pet phrase of employing people is:? No matter high-tech or low-tech, it is good technology that will make money. . In order to get a high rate of return, he employs talents and rewards and punishments are clear. For outstanding employees and technical backbones, Guo Taiming has never been stingy and given huge bonuses. In recent years, Hon Hai employees have dinner at the end of each year. The total value of prizes provided by Guo Taiming is as high as several hundred million NT dollars, and the first prize is as high as tens of millions. But he always regards his competitors as enemies. No wonder the scientific and technological circles in Taiwan Province Province call him that? Hero? . Therefore, although the dividend of Hon Hai Group has been high in recent years, and Guo Taiming has become the object of enthusiastic pursuit by shareholders, Guo Taiming and Hon Hai have always been among them? Bad image? The ranks of.
As the president and chairman of a world-class enterprise, Mr. Guo is facing fierce market competition. Planning all day, business tangled. However, no matter how far he travels, his homesickness is endless and his heart remains unchanged. In order to change the remote and isolated natural environment of hometown and promote economic take-off. Over the years, Mr. Guo has generously donated more than 6.5438+0.7 million yuan to build Wanfang Bridge, Niutu Road, Fujin Bridge, Gewan Primary School and Fukang New Excellent Fruit Demonstration Park for his hometown, which has injected great vitality into the economic and social development of his hometown. All the villagers applauded. In the 30 years since Mr. Guo started from scratch, the assets of the enterprise have increased from the initial 300,000 yuan to the market value of 300 billion yuan (NTD), which has doubled by/kloc-0.00 million times, and his personal worth has already reached 2.3 billion dollars. However, Mr. Guo's true nature of hard work has never changed, and he is known as "digging" in the business world. Mr. Guo said: I won't spend money on personal enjoyment? I'm more interested in investing my money in areas that are beneficial to the public? .
In the past few years, Mr. Guo has donated more than 80 million yuan in various provinces, cities, counties and towns for education, helping the disabled, building roads, drinking water and fighting SARS. His sentiment and character make the world admire him. As a poet in his hometown put it: "A glorious son is the glory of his hometown, and his great achievements make Haiyue immortal."
Guo Taiming was born in 1950, Gewan Village, Nanling Township, Zezhou County, Shanxi Province. He founded Hon Hai Enterprise Group in Taiwan Province on 1974 and Foxconn Enterprise Group in Chinese mainland on 1988. * * It has more than 654.38 million employees and branches around the world. In 2000, he was selected as "the most admired entrepreneur" by Tianxia magazine. In June, 20001year, it was listed as "All Guo Taiming and Gewan Village's children play billionaires" by Forbes magazine, which was the world's authoritative magazine, and won "Taiwan Province Province's richest man in science and technology" for four times. In 2002, it was selected as the third place in the "Top High-tech Enterprises 100" of American Business Weekly. In 2002, it ranked first in the export of enterprises in China.
As the president and chairman of a world-class enterprise, Mr. Guo is facing fierce market competition. Planning all day, business tangled. However, no matter how far he travels, his homesickness is endless and his heart remains unchanged. In order to change the remote and isolated natural environment of hometown and promote economic take-off. Over the years, Mr. Guo has generously donated more than 6.5438+0.7 million yuan to build Wanfang Bridge, Niutu Road, Fujin Bridge, Gewan Primary School and Fukang New Excellent Fruit Demonstration Park for his hometown, which has injected great vitality into the economic and social development of his hometown. All the villagers applauded. In the 30 years since Mr. Guo started from scratch, the assets of the enterprise have increased from the initial 300,000 yuan to the market value of 300 billion yuan (NTD), which has doubled by/kloc-0.00 million times, and his personal worth has already reached 2.3 billion dollars. However, Mr. Guo's true nature of hard work has never changed, and he is known as "digging" in the business world. Mr. Guo said: I won't spend money on personal enjoyment? I'm more interested in investing my money in areas that are beneficial to the public? .
In the past few years, Mr. Guo has donated more than 80 million yuan in various provinces, cities, counties and towns for education, helping the disabled, building roads, drinking water and fighting SARS. His sentiment and character make the world admire him. As a poet in his hometown put it: "A glorious son is the glory of his hometown, and his great achievements make Haiyue immortal." Shen Nanpeng, one of the top ten economic figures in 2006,1On October 26th, Shen Nanpeng once again became the focus of the year because Home Inns 10 boarded Nasdaq. From June 5438 to February 2003, when Shen Nanpeng, as the founder of Ctrip, rang the opening bell of Ctrip in Nash, IT had already attracted the attention of domestic IT and VC circles. The difference is that this time he scored twice, and his identity has quietly become the world's largest VC? Chinese partner of Sequoia Capital.
In fact, since Shen Nanpeng and Zhang Fan (former directors of Defengjie Global Fund) founded Sequoia China in September 2005, Sequoia has not only invested in new Internet industries, such as Qihoo, Youshi and 5 1.com, but also made extensive bets on TMT (technology, media and telecommunications), agriculture and insurance in just over a year. So far, Sequoia has invested in as many as 20 companies, including Asia Media, Linong Group and Sequoia's cartoon company, HarmonyOS, Hunan Province, which recently invested $7.5 million.
It is believed that Youshi.com, invested by Sequoia China, will also receive a second round of financing totaling $20 million in the near future after Qihoo's second round of financing of $35 million. Shen Nanpeng, 39, graduated from Shanghai Jiaotong University (bachelor's degree) and Yale University (master's degree in business school). He is a well-known champion of middle school mathematics competition, and served as the chairman of the student union of Shanghai Jiaotong University during his college years. Later, he worked in the investment banking departments of Deutsche Bank and Citibank for more than 8 years. 1999, he and Liang Jianzhang and others founded Ctrip with 2 million yuan, and became the president and chief financial officer. At present, he is not only the founder and head of Sequoia China, but also the founder and co-chairman of Home Inn, and also an individual investor and director of Focus Media.
Examples of personal struggle and success 3
Christopher. Columbus was a dreamer, a famous Italian navigator and a pioneer of great geographical discovery. 145/kloc-0 was born in Genoa in August or October, and/kloc-0 died in valladolid on May 20th, 506.
Columbus was born in a worker's family in Genoa, and was a descendant of Jews who believed in Christianity. He read Kyle? Polo's travels, longing for India and China. When he grew up, he became a captain and a skilled navigator. Columbus was a believer in the theory of the earth circle when he was young, but Kyle, who had been in prison in Genoa? Poirot's admirers are determined to become a navigator. He is convinced that a feasible route to East Asia can be found from the Atlantic Ocean in the west.
He is determined to turn this dream into reality. He successively asked the kings of Portugal, Spain, Britain, France and other countries for financial aid to realize his plan of sailing westward to the eastern countries, but all of them were rejected. He finally persuaded Queen Isabella I and provided funds for his exploration. With the support of the King of Spain, he crossed the Atlantic Ocean from 1492 to 1502 four times and reached the American continent, so he became a famous navigator in history.
At that time, the theory of the earth circle was very popular, and Columbus also believed it. He successively asked the kings of Portugal, Spain, Britain, France and other countries for financial aid to realize his plan of sailing westward to the eastern countries, but all of them were rejected. On the one hand, the theory of "Earth Circle" is not perfect, so many people don't believe it and regard Columbus as a charlatan. On one occasion, at a special review committee on the Columbus Plan in Spain, a member asked Columbus: Even if the earth is round, sailing to the west can reach the east and return to the port of departure, then a voyage must climb from below the earth. How does a sailboat climb up? On this issue, the eloquent Columbus was speechless. On the other hand, at that time, besides traditional silk, porcelain and tea, the main demand of western countries for oriental material wealth was spices and gold. Among them, spices are essential materials for daily life and cooking in Europe, which are in great demand and are not produced locally. At that time, these commodities were mainly transported by traditional land-sea combined transport routes. The vested interests of these commodities also strongly opposed Columbus's plan to open up new routes.
Columbus lobbied around for more than ten years to realize his dreams and plans. It was not until 1492 that the Queen of Spain had a vision for heroes. She persuaded the king and even gave her private money to help Columbus, so that Columbus's plan could be implemented.
1on August 3rd, 492, Columbus was sent by the king of Spain, took the credentials of the Indian monarch and emperor China, and led three sailboats with several hundred tons, set out from John Young in Barros, Spain, and left the Atlantic Ocean all the way to the west. After 70 days and nights of hard sailing, land was finally found in the early morning of 1492+00+02. Columbus thought he had arrived in India. Later, I learned that the land Columbus landed on belonged to the Bahamas in the Balebi Sea in Central America, and he named it San Salvador at that time. On March 1493, Columbus returned to Spain. After that, he sailed west three times and landed on many coasts of America. Until 1506 died, he thought he had arrived in India. Later, an Italian scholar named Amerigo, after more investigations, realized that these places Columbus arrived in were not India, but a new continent that was unknown before. Columbus discovered the new continent. However, this continent is named after the person who proved that it is a new continent: Amelia Argo. Later, there were many whispers about who first discovered America. The conclusion that Columbus discovered the New World is beyond doubt. This is because people in Europe and even the whole old Asia-Africa continent really didn't know there was this continent on the other side of the Atlantic. As for who arrived in America first, that is another question, because Native Americans themselves immigrated from Asia in ancient times. It is also possible for China and Oceania to sail to America, but none of these can change the fact that Columbus discovered the new continent.
Columbus's voyage was the beginning of the era of great navigation. The opening of the new route has changed the course of world history. The influence of Columbus's epoch-making actions on human society and civilization undoubtedly occupies a decisive position in human history, and his evaluation will be different in every historical era in the future, but his epoch-making influence is beyond doubt. It opened a new era of new world development and colonization. At that time, the population of Europe was expanding. With this discovery, Europeans have two new continents to live in, and they have mineral resources and raw materials that can change the European economy.
This discovery led to the destruction of American Indian civilization. In the long run, it has also led to the emergence of some new countries in the western hemisphere. These countries are very different from the Indian tribes who once settled in this area, and they have greatly influenced the countries of the old world. It shifted the route of overseas trade from the Mediterranean to the Atlantic coast. From then on, the West finally walked out of the darkness of the Middle Ages and began to rise in the world with an irresistible trend, and in the following centuries, it achieved maritime hegemony. A brand-new industrial civilization has become the mainstream of world economic development.
Isabella promised Columbus that he could be the ruler of any land he found. But as an administrator, he was incompetent and was finally removed from his post and sent back to Spain in chains. He was quickly released in Spain, but he didn't get any official position. But until his death, he was rich.
Columbus said: Even simple things need to be discovered and verified. It is useless to stand behind and give orders. The key lies in innovation.
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