Bank Goddess Day Flower Arrangement Activity Plan

Bank Goddess Day Flower Arrangement Activity Plan

In order to effectively ensure the quality level of the activity, it is often necessary to conduct detailed preparations for the activity plan in advance. The activity plan is formulated for a certain event. Written plan. How should an activity plan be formulated? Below is the flower arrangement activity plan for Bank Goddess Day that I have collected and compiled for your reference. I hope it can help friends in need.

Flower arrangement activity plan for Bank Goddess Day Part 1

1. Activity background:

International Women’s Day is an annual women’s day. With the continuous improvement of women's status in modern society and the increasing independent economic ability of women, Women's Day has increasingly become a marketing festival that attracts much attention from merchants. Various banks have also launched a series of marketing promotion activities that make women excited. The China Everbright Bank's March 8th Festival promotion plan is to target the specific holiday atmosphere, take advantage of consumer psychology, take the initiative, carefully plan, and comprehensively use marketing methods such as outlet layout, interactive marketing, road show promotion, and media promotion to carry out products. , brand promotion activities to seize market share, improve product sales, and enhance brand affinity and influence.

2. Promotion purpose:

To promote a series of financial products of Everbright Bank.

Improve brand awareness and reputation.

Use activities to expand the brand’s influence and appeal.

Increase the credit card usage of China Everbright Bank Sunshine Card.

3. Activity ideas:

1. Take advantage of the situation and cooperate to win. If you are alone, your power will be weak. It is difficult to achieve great impact and effective results by relying on your own strength. Even if it is achieved, the effort and consumption of resources will be significant and considerable. With a certain investment, in order to achieve high output and excellent returns, alliances between suitable companies will be a good choice. Therefore, for this event, China Everbright Bank can cooperate with a large shopping mall chain company (such as Youa), and use the shopping mall and itself to have the same target audience and holiday ideas during the March 8th Festival, and increase cooperation between them. , Integrate their respective advantageous resources, carry out strong alliances, and jointly build momentum to expand the influence of festival activities while further improving the effects of activity output. We will present China Everbright Bank and China Everbright Bank's financial products to our target audience in a more in-depth manner, so that they can have a deeper and thorough understanding of Sunshine Financial Management.

2. Vivid and unique, with prominent themes. This event, whether it is publicity and momentum in the early stage, interesting entertainment in the mid-term, or exciting continuation in the later stage, will be closely combined with the characteristics of the festival and the characteristics of the bank. The entire activity will be both gradual and targeted, and relaxed and climaxed one after another. By enhancing competition interaction and audience participation, the effect of the activity will be maximized. Let our target audience understand Sunshine Financial Management and become familiar with Sunshine Financial Management’s product features in a relaxed and harmonious atmosphere, further deepening Everbright Bank’s brand awareness and product memory.

4. Activity theme: (to be determined)

"Who is the best housewife who knows how to manage money?"

"The rich girl at home"

"Female "Finance" has the right way"

On the March 8th Festival, the activity "Who is the best housewife who knows how to manage money" was held. The entire competition will be closely integrated with China Everbright Bank's corporate image and product features, such as setting up financial management questions and answers, fighting for the top prize, and many treasures based on the product names and product features of China Everbright Bank's Plan A, Plan B, and Plan E. Strive to be lively, interesting and interesting, so that the audience can remember China Everbright Bank and China Everbright Bank's products in a relaxed and pleasant environment.

5. Event promotion:

Event promotion flow chart

Multi-party linkage of media, shopping malls and bank outlets, and organic combination of points, lines and surfaces. This event used high-altitude media bombing, linkage with shopping malls, and POP displays at terminal outlets for publicity and promotion.

Expand the impact of our activities through shopping mall point-to-point, network connection and media control.

The "point" of shopping malls: the consistency of the target customer groups of shopping malls and Everbright Bank for this event and the unity of the festival purpose, we can find out who is the best housewife who knows how to manage money before the March 8th Festival event. One week, we held a celebration event in a shopping mall (such as Youa) to win rewards by swiping the "Sunshine Card", and broadcast our event information to our consumers through the mall's broadcast in a circular manner, which was accurate and in place. , combining investment and effectiveness. Moreover, by deepening cooperation and understanding with each other, Everbright Bank can also consider sending personnel to various chain shopping malls to promote and organize activities, and handle bank card services on-site for consumers in need (it can also consider giving some small gifts when applying for cards on-site). Gifts, such as four-piece makeup sets, advertising makeup environments, grooming kits or advertising compressed towels, etc.) can further enhance the cooperation effect and expand the impact of the event.

Outlet connection "line": coordinate with the activities to carry out outlet layout display and event promotion (such as outlet posters, hanging flags and DM flyers, etc.), and use the role of terminal POP to further enhance the momentum of the event. In the early stage of the event, Everbright Bank can promote in its outlets: As long as you apply for financial products at all Everbright Bank outlets before the March 8th Festival, you can get roses, greeting cards, sunshine shakers, stainless steel tableware packages or high-end beach leisure chairs. and other gifts, and with the greeting cards you get, you can also participate in the lottery for the March 8th Festival road show activities. In this way, we can organically unify our outlets and event sites and expand our influence.

Media control "face": Build media momentum and promote public opinion for the entire event through regular advertisements and news information in the media (such as radio stations, newspapers, etc.). In addition to having a few points and wires, the entire event also needs to be controlled in a comprehensive way, using media to build momentum to expand the audience of the event and enhance the communication effect of the event. Through comprehensive control, it will not only provide qualitative help to the activities, but also be an opportunity for publicity and improvement of the company's brand and corporate image. Bank Goddess Day flower arrangement activity plan Part 2

1. Activity theme:

Welcome the "March 8th" true feedback

In order to give back to the new and old customers for their long-term support to the bank With the support of the bank, the sub-branch specially held a sincere feedback activity to welcome the "March 8th". Through this activity, we can enhance our bank's brand awareness, improve service levels, win a good reputation, and lay a solid foundation for the sub-branch to complete the first quarter and full-year mission goals of 20xx. A solid foundation.

2. Purpose of the activity: Through this activity, the banking business strives to achieve the following goals at the beginning of 20xx:

1. The number of new customers exceeds the best level in the same period in history, and makes The customer structure has been improved and quality has been further improved.

2. The net savings balance increased by 3 million yuan, the online banking activation rate reached 50%, and the financial management sales volume increased by 200,000 yuan year-on-year.

3. Successfully complete various business indicators.

3. Event time:

March 5th - March 8th

4. Event target:

All those who support me Customers who use bank cards and passbooks and new account opening customers.

5. Activity content:

1. During the activity, all customers who apply for fixed and demand deposits in our bank can receive gifts in celebration of the "March 8th" sincere feedback activity.

2. During the event, in order to celebrate Women’s Day, our bank launched two financial products specially designed for female gays: Wealth Bonds, 77 issues, 153 days, with an annualized yield of up to 5.15 ; Wealth Bond has 83 issues, and the 365-day annualized yield can reach 5.4; all high returns are waiting for you to participate.

6. Establish an activity leadership group:

Division of labor: During the activity, all branch tellers will wear work badges to increase employee affinity and highlight the warm and friendly service image of our bank employees.

Han Dan is responsible for hanging promotional banners and promotional display boards at the outlets; Wu Xiaoming is mainly responsible for guiding the outlet publicity information desks, guiding customers to participate in activities in an orderly manner, and actively doing related work to receive prizes; Feng Bianqiang is mainly responsible for the reception and service of company customers, actively guiding company customers, recording basic information of company customers, guiding company customers to participate in activities in an orderly manner, and actively doing a good job in collecting gifts from company customers.

The sales staff at the front desk on the day actively carry out high-quality service work at the outlets, improve the service quality of the counter business, do a good job in guiding customers, and effectively enhance the service image of the outlets.

For the off-duty staff, one is responsible for reception at the door, and does a good job in guiding VIP customers and providing green channel services.

The other person is responsible for the distribution of gifts and back-end service work.

Branch credit personnel are responsible for recommending credit customers and actively participate in our bank's activities.

7. Implementation arrangements:

1. The lobby manager shall do a good job in the preliminary publicity work of the business hall.

Specific requirements: The lobby manager should wear a ribbon to promote and guide customers in the lobby.

Wearing colorful ribbons, financial management managers promote and explain financial management products to customers waiting to handle business in the lobby.

2. Contact the personal business department of the city branch, use the information database to build an SMS promotion platform, and inform customers of our bank’s social security IC cards via SMS.

Specific requirements: Contact An Bin of the Personal Business Department and use the SMS platform to send promotional text messages to IC social security card customers.

3. Off-duty personnel conduct door-to-door promotions in each unit every day.

Specific requirements: The sales staff are divided into two groups. The assistant to the president will lead the off-duty staff into the unit every day to promote various products of our bank and send business cards.

8. Prize settings:

Branded toiletries, cosmetics and other female products.

During the event, everyone who comes to participate in the "March 8th" sincere feedback event held by our bank will be given gifts. Bank Goddess Day Flower Arrangement Activity Plan Part 3

1. Issuance of women’s exclusive high-yield financial products on Women’s Day

From March 8 to March 10, 182 days/starting from 60,000/4 and 9 women’s exclusive high-yield financial products will be launched through the counter. On sale for female existing and incremental customers, quantity is limited, first come first served, while stocks last

2. Send flowers to the beautiful lady, thank you deeply

March 8. A flower will be given to female customers who come to the branch to handle financial services on a first-come, first-served basis.

3. Free movie viewing activities for asset improvement

From March 4th to 9th. On March 10, female customers of Bank of Qingdao will receive free Broadway movie tickets if their financial assets reach the target. Please contact each outlet for details of the event.

4. "Swipe your card to enjoy discounts" exclusive discounts for women

During the event, female customers holding Qingdao Bank Cards can enjoy exclusive discounts of free or 50% off when swiping their cards at the following merchants: Courtyard Yoga/free trial week; Yanzhiwu/dine in at half price (limited to each person) One cup); Banana leaf Thai food/desserts at half price; Liangzi foot massage for two free; Development Zone Paris Spring SPA club/half price experience week; Jiaozhou Waltz Western food/drinks at half price; cash box KTV/free fruit plate after discount; Beibu Gulf natural seafood/ Including seafood, 10% or 30% off; Copthorne Feihong Restaurant/30% off on dishes; Youyou authentic seafood and beef hotpot/100% off on full orders; Qinggu Korean Cuisine/20% off on dishes; Haiyue Hotel in the Development Zone/Chinese food 8.50% off/20% off on Western food; 30% off on Haitian Meijing Photo Studio/Photography; 20% off on hair salons/80% off on products at Fu Jun Styling’s six stores in Chengyang Jimo; 7.8% off on Jingyan Yunnan cuisine/7.8% on Xiao Qiao Hunan cuisine Discount/free drinks for ladies; Laixi Yuehai Xilai Hotel/100% off or 50% off on the entire order; 30% off on the Zixiamen Korean food/grilled mixed steak set for two persons or more. Please call 88671235 for details.

5. “Free Fitness and Youthful Youth” Exclusive Free Fitness for Women

From March 4 to March 10, female customers with gold cards and above will go to Impulse Fuzhou Road store /Hong Kong East Road Store/Zhengyang Road Store/Guizhou Road Store/Donghai Road Store, you can enjoy free fitness once a day with your ID card and Qingdao Bank Card. Each card is limited to one person.

6. European-made hair accessories are at super discounts, and you can instantly change your mood

From March 4th to March 10th, female customers can hold Qingdao bank cards to Ao on the second floor of Sunshine Department Store Liv Hair Shop offers special discounts starting from 40% off on British OLIVE hair products. For details, please call 4000053218.

7. Haiquanwan Ocean Hot Spring, lowest price at half price

From March 4th to March 10th, use Qingdao bank card to spend at China Travel Service (Qingdao Haiquanwan Resort) Guests can enjoy the following price discounts: Superior twin room 650 yuan (rack price 1808 yuan), Superior sea view king bed room 750 yuan (rack price 2080 yuan); ocean hot spring 148 yuan/person, rack price 198 yuan/person; On March 8, it is 99 yuan/person for ladies to bathe in hot springs; 99 yuan/person to watch the performance of "Dream Return to Qindao" (the retail price is 180 yuan/person), please inquire x