How to market pure grain wine?

I will give you a few executable ideas for brewing wine from pure grains:

1. To create the value of wine

Pure grains Wine is best to create a sense of culture and heritage. First, go to Taobao and 1688 to find a lot of OEM packaging for various wines. Write a little more stories and culture to package the cultural heritage.

Then, the packaged wine is placed in four- and five-star hotels and some high-end places with a price tag of 298 yuan/bottle. This is not to sell wine, but to display it. It would be better to sell a little. Giving hotels and clubs a little money or a few bottles of wine will do.

Sponsor several cultural activities, including calligraphy, art, and culture, including local chambers of commerce and associations, and send a dozen bottles for them to taste. It's best if a respectable local person can hold this bottle of wine and take photos. These two points must be well prepared for shooting and promotional copywriting.

In this way, cultural activities and high-end venues will have your wine, celebrities and influential people will drink your wine, and the price will be clearly marked, so that the value will be shaped by it. Your wine is a high-end cultural wine. Tell others that high-end clubs sell our products.

2. Build publicity

Do a round of publicity through WeChat or other advertising forms. It cannot be small advertisements or flyers. Your wine is high-end wine, how can you send small advertisements? Lose value?

Tell everyone which high-end clubs your wine is sold at. During the event, as long as you go to these clubs and hotels to spend money, you can participate in the lottery and the prize will be your wine. In this way, these hotels and clubs will also be willing to cooperate with you, and then mass consumers in the market will realize the value of your wine.

The purpose of this event is to let everyone know that your wine has entered high-end clubs, celebrate your wine entering XXX hotel, sponsor XXX activities, and you can go to these clubs from X to X Spend the interaction of participating in the lottery.

3. Issue memberships

Issue 500 top-level VIP membership cards. With the card, you can redeem 240 yuan each time to purchase your original price of 298 yuan/bottle. In other words, if you get the card, you can enjoy a bottle of 59 yuan, but you are only eligible for 3 bottles of wine. If you add WeChat, these are your first customers.

Then, go to some local mid-range restaurants to shop. 298 yuan a bottle, the retail price is definitely not discounted, but the product price is 49-59 yuan, which gives these restaurants enough profit margin.

Then cooperate with the hotel owner and ask him to issue a card for you. Bu just sends it out casually, but requires his customers to spend hundreds of dollars and sends it to his customers as gifts. Then, if you put their LOGO on the VIP card, members can also enjoy certain discounts when purchasing in their stores in the future, which is equivalent to issuing their own cards.

How can someone with a card buy your wine at a low price? Just add your WeChat to make a reservation. After adding WeChat, you can maintain long-term communication and organize gatherings for everyone. It will be easy for your circle to play. As long as 100 of these 500 people become your customers, these 100 can activate the virus referral mechanism to convert you into hundreds or thousands of customers.

To summarize the whole idea:

First package the product and create the image and story of the wine.

The second step is to build momentum and let others know that this wine is a high-end cultural consumption that ordinary people cannot afford. But suddenly I got a card, and I could buy a 298-yuan wine for a respectable person for only 59 yuan, and I was also eligible for 3 bottles. Do you think I, a middle-class drinker, would have the urge to buy some and try it? .

First create value and face, and then allow a small number of people to obtain it at a low price with some connections or special qualifications. These recipients will feel that they have unique face.

The third step is to divert traffic to WeChat through the hotel channel for sales.