Tesla basks in milk tea, which makes people laugh. Why is this a failed crisis public relations?

Because they have not made a serious apology to the victims so far.

Copywriting public relations is actually a cup of milk tea, which is simply a slippery record. After some public condemnation, Tesla officially exposed a group of milk tea photos, which showed that the owner gave Tesla staff some milk tea, and the receipt also said? Come on, Tesla. Tesla originally took out this set of photos to show that he still has the support of many car owners. However, after the photo was released, it was ridiculed by netizens. Some netizens found that there are words such as less sugar and less ice on the takeaway list. If the owner ordered it, how would he know the preferences of Tesla staff? So it is obvious that Tesla employees ordered it themselves and claimed that the owner bought it for them.

Tesla is doing this kind of public relations now, so it is better to apologize honestly. Tesla, a company that is obviously not good at public relations, is still unprofessional in marketing and cannot play a positive role at all. It will only make more people question Tesla. Tesla's external response has repeatedly shown that it is really good at public relations. In the face of media and public doubts, it is almost difficult to produce evidence to respond to each other, especially Tesla executives, who almost never get positive feedback when responding to external problems.

Tesla has become one of many automobile manufacturers. The main feature of his car is a pure electric car. Recently, however, due to the rights protection incident at the Shanghai Auto Show, Tesla was caught in a situation of endless abuse by netizens, and the poor public relations of this car manufacturer was also ridiculed by netizens. Originally, Tesla cars were increasingly questioned by consumers. As a car manufacturer, being treated irresponsibly has completely angered netizens.

In fact, Tesla's public relations this time is already a failed case. What everyone wants to see is the result of the incident handling, not how many customers please Tesla and even be exposed by netizens. This is just afternoon tea ordered by Tesla store sales staff. After it was sent out, it was a letter of commendation that inspired consumers. It was criticized by netizens, but Tesla still did not respond to how the incident developed, which made netizens very disappointed.