Do variety shows have an impact on people? If so, what are the impacts?

In the past two years, in addition to the sponsorship of TV commercials, sports events and TV dramas, the commercial wars of major brands have also begun to burn to the sponsorship of TV variety shows. Let's see which car companies are sponsoring those large variety shows.

Where is Dad going?-finidi, England.

Finidi, England, is an eye for pearls. At that time, the reality show had not yet arisen in China, and many brands were not optimistic about Where is Dad going? Finidi, an Englishman, had a unique vision and decided that it would be an instant hit. Sure enough, the program was a great success, and even finidi, England, became an instant hit. It was regarded by the outside world as the brand's "most successful commercial sponsorship to enter the China market" and suddenly jumped from the non-mainstream car series to the mainstream.

When fathers take their children and luggage every week and board the designated car JX in finidi, England, and sail to their destination cheerfully and enthusiastically, the image of comfort and safety of family luxury SUV is successfully printed in the minds of every audience, and emotional marketing is just right. After the program, the "Ten Thousand People Festival in Britain and finidi" was held while the iron was hot, and many stars were invited to join in, making their world debut and releasing a brand-new automobile system under the bright starry sky, and then climbing the peak.

Run, brother.-Volkswagen Ling Du

Volkswagen Ling Du in the first season of Running Man is definitely the winner. During the program broadcast, Baidu search index reached a million peaks. With the popularity of the program, it has gained unprecedented attention, and the brand and program have achieved a win-win situation.

"Run, brother, run, Ling Du" once became the iconic slogan of the program. The program was interspersed with Ling Du cars driving between tasks, and Volkswagen's brand-new sports coupe model Ling Du made a splash before it went on the market, which kept the audience's appetite alive. Even in the last few seasons after the broadcast, there was a brand-new car brand sponsorship, which still reminds people of this slogan from time to time. I have to say it was a quite successful sponsorship.

A Real Man-Buick Angkewei

Compared with other mainstream automobile brands, Buick rarely appears in TV programs, and Buick is undoubtedly more cautious in TV program marketing. But the first shot is the title of the program, not the vehicle sponsorship, so in the program, we not only saw the traditional scene of Angkewei acting as a star car, but also saw the eye-catching "Angkewei" LOGO in the lower right corner from beginning to end, which is the highest level of exposure. Only Ling Du in "Where is Dad?"

"Real Man" has attracted a lot of people's attention because of its special military real-life theme, and its ratings are also very good. As an SUV, Angkewei has inherent compatibility with the hot-blooded tough guy advocated by the military theme of Real Men. Judging from the real training of the stars as the content of the program in military life, Buick called Angkewei the "seventh soldier" in communication, which also echoed Angkewei's own "all-round" characteristics.

Super Brain-Volvo XC60, Chevrolet Cruze, Dongfeng Peugeot 508

Remember Super Brain? After watching a lot of relaxing entertainment variety shows, watching this kind of educational program is still very exciting. Bian Xiao still remembers the awesome people in the program, the tears in Leo Chou's eyes at that moment, the shock brought by Shui Ge when he answered the question correctly (Shui Ge brought too much shock) and Chen Ranran, the "spiritual superman". Of course, he can't forget with the program.

Volvo's strongest power helps Super Brain to face the international PK competition. The rapid matching between "The Strongest Power" and "Super Brain" has made the awareness of Drive-E "E" E Drive Intelligent Technology soar rapidly throughout the country, making it a well-known marketing case. After that, the brand-new Cruze, who pays attention to sports science, joined Super Brain to witness the memory of the brand-new Cruze maximum ride with the players! In the third season, Dongfeng Peugeot 508, as the "strongest prop", helped Lu Xu, who was at the mercy of the wind, to finally board the super-brain "Glory Jay". With the strong combination of variety shows, the image of Dongfeng Peugeot 508 as a high-quality "Glory to Zuo Jie" product is also deeply rooted in people's hearts.

Flowers and Teenagers —— Toyota RAV4

Flowers and teenagers say: The world is so big, I want to see it. Toyota RAV4 said: the world is so big, I will accompany you to see it. So, "we" hit it off and "we" went to see it together.

Toyota RAV4 urban SUV attracts a large number of fashionable young consumers with its fashionable appearance, comfortable driving experience and excellent interior space, which coincides with the teenage audience who love to travel, advocate healthy life and have the concept of fashionable consumption life. RAV4 is also frequently exposed in the program. With the development of the program, animated icons and star-riding shots appear frequently, and the appearance, interior and performance have been well displayed.