What principles should be followed in persuasive speeches?

(1) Win confidence with sincerity. If our conversation is for the purpose of persuasion, we especially need to express our ideas with the inner light of sincere conviction. Only when we ourselves are convinced first can we try to convince others.

(2) Obtain a favorable response. Professor Harry Oversway once analyzed in detail the importance of maintaining the audience's approval psychology. He said: "A skilled speaker initially obtains many approval reactions. He then uses this to set up a psychological process for the audience to make them It moves in the direction of approval. It moves like a marble in a billiards game. After pushing it in one direction, it takes some effort to deflect it. If you want to push it back in the opposite direction, it takes more effort. Great power."

The psychological form is particularly obvious in this regard. When a person says "no" and means it sincerely, he is probably doing more than just that word. His whole body - glands, nerves, muscles - closed itself in into a state of resistance. Under normal circumstances, he will have a slight degree of physical retreat, or preparation for retreat, sometimes so obvious that it can be seen. In short, the entire nervous and muscular system is on guard to resist acceptance. However, on the contrary, when a person says "yes", there is no retreat, and the whole body is in an attitude of advancement, acceptance, and openness. Thus, the more yeses we can elicit from the outset, the more likely we are to successfully capture the audience's attention and clear the way for our final recommendations to be realized.

Arguing between the speaker and the audience will only arouse their stubbornness, they will defend themselves desperately, and they will not change their minds at all. Is it wise to start by saying, “I want to prove such and such”? Will the audience take this as a provocation and silently say: "Don't be complacent, the best is yet to come!"

Start by emphasizing something that all the audience and you believe, and then raise the Wouldn’t it be more beneficial to ask the right question to make the audience want to listen further? Then he takes the audience along to passionately pursue the answer. In your search for answers, put the facts before them that you see very clearly, and they will be led by you to accept your conclusions. They will have more confidence in the fact that they have discovered it themselves. "What seems like an explanation is the best argument."

(3) Tell it with infectious enthusiasm. If a speaker expresses his ideas with emotion and contagious enthusiasm, the audience will generally not think differently. What I call "infectious enthusiasm" will push aside all negative thoughts to the contrary. If your goal is to persuade, don't forget that emotions are more effective than thoughts. Remember, in order to arouse the emotions of your audience, you must first appear sincere and passionate. No matter how subtle a person's words may be, no matter how many examples he may collect, no matter how harmonious his tone may be, or how graceful his gestures may be, if he does not speak with sincerity, these are all empty and dazzling decorations. To impress the audience, you must first impress yourself. Your spirit shines through your eyes, radiates in all directions through your voice, and expresses itself through your attitude, which will naturally make it possible to communicate with the audience. The channels are open, triggering a roar of excitement.

(4) Start in a friendly way. Zhuo Wilson once said: "If you came up to me and said, 'Let's sit down and talk it out. If we disagree, let's understand why we disagree. What went wrong?' We will soon find that our thoughts are not far apart, that we have very few differences, but many similarities; and that as long as we are patient, sincere, and have the desire to get together, we will get together. Together, together."