Theme scheme of advertising activities in shopping malls of Dragon Boat Festival

Theme of Dragon Boat Festival Shopping Center 1

I. Analysis of activities

The fifth day of the fifth lunar month is a traditional festival in China-Dragon Boat Festival. In order to celebrate the Dragon Boat Festival, to commemorate Qu Yuan and to preserve folk traditions, many publicity activities are specially held to celebrate the Dragon Boat Festival, so as to achieve the purpose of "entertaining through education". And give back to customers, hoping to improve the popularity of shopping malls, attract people, provide customers with a warm shopping place, increase the turnover of activity days, and let customers feel an unforgettable Dragon Boat Festival.

Two. Activity time: June 19

Third, the name of the recommended activity: smell Ai Rong's "Pearl" thousands of miles away.

Four. Activity content

(A) "jiaozi, Love" Competition

On the day of the event, a jiaozi Production Competition was also held, which narrowed the distance between our store and consumers, and also enabled the contestants to enhance the feelings among family members through this event. After the activity, palm seeds will be distributed to social welfare centers such as nursing homes and nurseries.

Target audience: on-site customers or community residents.

Activity mode:

1.5 minutes to see which player's brown rice is wrapped quickly and well.

2. The top three and the most photogenic "Brown Award" are judged by the customers themselves.

3. The winners will issue corresponding "gifts".

Everyone who takes part in the competition will get a souvenir.

5. After the competition, send the completed palm seeds to social welfare centers such as nursing homes and nurseries.

Note: This activity needs to control the time and the number of participants (the specific details will be determined after the scheme is determined).

(2) Dragon Boat Festival Xiangzi Fishing Competition

Activity time: June 19.

Venue: West Gate of Shopping Center

Activity content: Dragon Boat Festival is here. Do you want to get holiday gifts when shopping? Then come and join our competition!

Anyone who has shopped all over 200 yuan on that day can take part in the Xiangzong Fishing Competition, with 200 yuan fishing once (1 min), 400 yuan fishing twice, and so on. According to the "delicious jiaozi" caught, get the corresponding gift. The number of gifts is limited, first come, first served, until the fishing is over.

Props: several bamboo poles, ropes, zongzi, etc! The gift is the "Zongzi" you caught.

(3) "Stand up, Stand up" Egg-laying Competition

Activity content: anyone who spends more than _ _ _ yuan on shopping on the day of the activity can participate. Each participant will hold an egg and let it stand naturally without any external force within the specified time. The winner will get a gift, and the unsuccessful one will get a souvenir.

Activity time: 5 minutes, each person is limited to play once.

Venue: West Gate of Shopping Center

Target audience: Anyone who is interested can sign up for the event.

Expected effect: through this "new" gameplay, everyone will be happy to shop.

Verb (abbreviation of verb) activity promotion plan

1. publicity vehicle: rent 3 publicity vehicles to carry out activities and publicity in the main crowd gathering places in the city. (1 car parked in the shopping center, 2 cars arranged by themselves)

2. Members' mobile phone messages, reminders sent from the mall every 5 minutes through the public address system, X-display stands at the door, horizontal vises, etc.

Six, the coordination of various departments

1. The planning department is responsible for the planning and publicity of the event.

2. Business departments should do a good job in explaining activities and linking brand discounts.

3. The main service desk should do a good job of event broadcasting and customer explanation.

Theme 2 of Dragon Boat Festival Shopping Center Activities

Activity time: June1March-June1July during the Dragon Boat Festival.

During the activity, a free tasting table was set up on the spot, and XX Shopping Mall prepared delicious zongzi and mung bean cake for you, so that you can enjoy the Dragon Boat Festival while shopping. Opportunity is rare, don't miss it!

Activity details:

Activity props preparation: zongzi, mung bean cake samples, rice cookers 1 piece, 1 tasting table, 3 trays, 20 disposable plastic cups (small) and 2 boxes of toothpicks;

⊙ Pay attention to the cleanliness of the site;

On-site promotion, publicity activities, and promotion of goods.

Activity 2: 2: The fragrant zongzi in 2:XX Shopping Mall flies thousands of miles, and there are thousands of families in Qian Qian.

Activity time: June1March-June1July during the Dragon Boat Festival.

Anyone who shops all over 200 yuan in our store at one time during the activity can get a "Fu, Lu" handheld machine (limited to 200 per day) with the computer receipt of the service center; Anyone who has shopped all over 500 yuan (provided with official documents) during the activity can get a box of "Xi Shou" salted eggs in the service center (six packs) with a computer receipt (daily limit 100); Anyone who buys more than 1 ,000 yuan in our store at one time during the activity period will receive a set meal of "Fu Lu Shou" (1 zongzi, a box of salted eggs) from the service center with a computer receipt (limited to 30 per day); The number of gifts is limited until they are delivered.

Activity details:

⊙ Vividly display the event gifts, and paste the words "Fu, Lu", "Shou, Jubilee" and "Fu, Lu, Shou and Jubilee" on the gifts;

Employees strictly register to give gifts.

Activity 3: XX Shopping Mall "Fu, Lu, Shou, Jubilee" sends the elderly to respect and love them.

Respecting the elderly is the traditional virtue of the Chinese nation. Our store will set up a dumpling restaurant in our store on June 6th 14: 30- 17: 30, and invite you to attend the "Happy Birthday" to see the elderly off. At that time, XX Mall will prepare materials for you to pack jiaozi, so that you can show your skills. At the same time, XX Shopping Mall will give your zongzi to the elderly or veteran cadres in the community on the morning of Dragon Boat Festival (June 16) to show their care for the elderly. Customers who participate in this activity can get a beautiful gift from XX Shopping Mall.

Activity details:

⊙ Stores prepare a long table to be placed at the outlet of the store, and do a good job in the atmosphere layout, especially decorate the banner of "Fu, Lu, Shou and Jubilee" to send the elderly to respect and love the elderly, so as to promote the company's image;

The store prepares all kinds of materials for making zongzi and puts them in three places on the table;

At the scene, our staff must take the lead in making zongzi, and the promoters will verbally remind and induce customers to participate in the activities and prepare gifts for the activities;

⊙ Stick the scarlet letter "Fu, Lu, Shou and Jubilee" on each cooked zongzi, put the zongzi on a gift basket, and stick the words "Fu, Lu, Shou and Jubilee" on the gift basket for the elderly;

⊙ Store personnel shall contact the nursing home or the activity center of veteran cadres in each store two days before the activity to determine the condolence time and activity flow;

⊙ The store manager, the store manager and other store leaders led the employees and enthusiastic customers in the store to visit the elderly and give gifts to express their condolences;

⊙ stores should do a good job in logistics and publicity, take photos of the process and effect of the activity and post the photos in the store after the activity.

Activity publicity

1.On June 65438+6, the store plans to put the painted activity bulletin board in a conspicuous position at the main entrance and service center of the store for pre-publicity.

2. During the event, the in-store broadcast will accurately and concisely broadcast the content of the event, and the broadcast frequency shall not be less than 1 time /30 minutes.

3. During the activity, the store cashier and employees actively inform customers to participate in the promotion activities.

Dragon Boat Festival Shopping Center Activity Theme 3

Activity 1: Draw "Dragon Boat Festival"

I. Activity requirements:

Imagine and show the happiness of the Dragon Boat Festival according to the children's own experiences. Develop children's imagination and drawing ability.

Second, the activity preparation:

Enrich the folklore of Dragon Boat Festival.

Third, the activity process:

Recall the Dragon Boat Festival.

Question: Do you celebrate the Dragon Boat Festival? What do you think is the most interesting and impressive thing about the Dragon Boat Festival? (Children discuss and tell) Encourage children to imagine boldly and conceive carefully.

Make a request: draw the happiest event of the Dragon Boat Festival, and pay attention to choose the appropriate background color to express the festive atmosphere.

Children operate, teachers observe and guide. Encourage children to draw the most impressive or happy things about the Dragon Boat Festival. Evaluation and exhibition of works.

Four, free activity feedback:

Children still have some experience about the life of the Dragon Boat Festival, but some children are experienced and some children have little experience in this field. For example, a dragon boat race was held in Baitang town two days ago, and children such as Liu and Wu Depeng also visited the dragon boat race and asked them to tell their own stories. They told the story vividly, and the other children listened with relish. It can be seen that using peer resources for education is also a good way. They often talk about their personal experiences, and the language is easy to understand.

Activity 2: Beautiful Dragon Boat

(1) Activity requirements:

1. Guide children to simulate the structure of the dragon boat and learn the basic characteristics of the structure and the construction methods of some subtle parts.

2. Guide children to appreciate and evaluate their own and others' works and share the joy of success with their peers.

(2) Activity preparation:

1. Prepare flowers, plastic products and all kinds of toys.

2. Organize children to visit the dragon boat exhibition.

(3) Activity process:

1. Guide children to talk about the basic characteristics of the dragon boat according to their own experiences and the dragon boat race on the Dragon Boat Festival (children can also discuss it freely).

2. Guide children to think about what toys to insert into the dragon boat. The teacher focuses on guiding the children to insert the triangle bow and the shape of the dragon boat, especially the structure of the dragon head.

Children make dragon boats in groups and insert them with all the skills they have learned. The teacher focuses on guiding children to plug in the faucet, and individual children with weak ability plug in the faucet.

4. Inspire children to boldly design different dragon boats and decorate their shapes.

5. Put the children's dragon boats around the activity room, let the children visit each other, communicate and evaluate whose dragon boats are the most distinctive and creative.

Activity feedback:

1, children have a strong interest in building activities, and they like all kinds of structural materials, especially flowers and plastic products. When modeling objects, color matching and firmness need to be further improved.

It is difficult for children to insert dragon boats, especially the dragon's tap. Therefore, in the activity, I mainly guide children how to plug in the faucet or use other methods to guide them to solve it, such as drawing the faucet with paper and then sticking it on plastic products.

Activity 3: Game over