Fruit shop may day activity plan

In order to ensure the smooth development of things or work, it is often necessary to prepare a plan in advance. The plan is a written plan, which is the detailed rules and steps of specific actions. So what is the excellent plan? The following is the May Day activity plan of the fruit shop I arranged for you, for reference only, and you are welcome to read it. 1

First, the positioning of product user groups

If we want to do marketing through WeChat, the first thing we have to do is to position the user groups in our industry. What we must make clear is the nature of WeChat. Since its birth, WeChat has been born for socializing. Therefore, the gene of socialization is an inevitable problem that we must face. Therefore, our products must also have social attributes. If we break away from this attribute, it will inevitably be a long-term and time-consuming thing. For example, we can promote some purchasing products through WeChat friends circle, but for some steel products, no matter how much effort we spend on marketing, I don't think we will get much good results. Therefore, it is very important to locate the product user group.

Second, the skills of choosing and adding friends

As mentioned above, WeChat marketing can't be separated from socialization, and the gene of socialization is based on the relationship between friends. This friend includes the marketing between acquaintances and strangers. For acquaintances, many people think that it is unnecessary to say much, just put their products in the circle of friends. On the contrary, such marketing will arouse friends' disgust and constantly create garbage in the public space of friends. Therefore, when doing WeChat marketing among acquaintances, we must pay attention to convergence. The main point is that it is enough to let others know what products you are making, and we will find you in time when there is demand.

When marketing strangers, we need to pay attention to filling in the nickname of the avatar. It is best not to use the name of the product we made as our nickname directly. Nowadays, users don't say much about the dislike of advertisements. For the communication of strangers, skill and sincerity are very important.

Third, the actual WeChat marketing case

As a classic case of WeChat marketing, fruit WeChat marketing has been copied for n times. Once, the author has also done a case of fruit marketing, and the infrastructure laying has been sorted out. For the user population, we choose people nearby in some major communities. For the marketing method, we can use a circle of friends plus WeChat public accounts. In the circle of friends, we can publicize some interesting fruit puzzle or the benefits and ways of eating fruit.

In addition, how to benefit users is also an important aspect, such as free fruit delivery. After a series of preferential activities, the audience has gradually increased, and finally users have developed the habit of buying on WeChat. May Day activity plan of fruit shop 2

1. Activity time:

May, lasting for one week.

second, the theme of the event:

Summer Fruit Festival

third, the key points of planning:

Summer is the rich period of many fruits, and at the same time, due to the hot summer, fruits will also usher in the sales peak. For customers, it is very important to buy fruit at a low price, because the purchase price can be reduced by purchasing in large quantities, so as to realize the sale at a low price. In addition, since it is a fruit festival, the types and categories of fruits must be rich, and the sense of richness and freshness must also be highlighted in the display and decoration. In publicity, we can focus on some newly introduced tropical fruits, Taiwan Province fruits and foreign fruits.

IV. Promotional activities

(1) Opening a special fruit show

Introduce all kinds of fruits from all over China, including fruits from Taiwan Province and abroad, including tropical fruits, fruits in season and some fruits sold out of season.

Operating instructions:

1. Display in various ways, with beautiful appearance, with green leaves, branches, etc., and be sure to highlight the freshness and freshness in the display.

2. For some uncommon tropical fruits, fruits from Taiwan Province and fruits imported from abroad, a small description card can be designed and made beside the shelf, including the origin, characteristics, nutritional function, price and so on. This has played a role in explaining the goods, and it is also an increase in knowledge for customers.

3. Render and beautify the environment through posters and pictures at the sales site to stimulate and promote customers' desire to buy.

4. related commodities, such as fruit bowls and fruit cleaning agents, can be displayed in the special event, which is to promote the sales of these commodities on the one hand and to facilitate customers to buy them at one time on the other.

(2) Fruit package

Design a variety of fruit package combinations, put them in fruit blue, which are beautiful in appearance and relatively favorable in price. You can get a greeting card or a rose when you buy a fruit package.

operating instructions:

1. In summer, people like to eat fruits, but the consumption of each kind of fruit will not be much, so the design of fruit package can let consumers taste all kinds of fruits, and the price is relatively favorable. The fruit set meal is a good choice, whether it is given away or eaten by yourself.

2. Fruit blue must be beautifully made, which is also an important factor to attract customers. Fruit baskets should be divided into different sizes, some for single consumers and some for a family of three.

(3) One-yuan watermelon snapped up

Watermelon is the fruit that people consume the most in summer, and the special price of "one-yuan" watermelon can drive the sales of other fruits and more other commodities. You can also choose other fruits.

snapping time: 7: -9: pm every day, with a limited supply of 5 pieces per day.

note: you can cooperate with a local brand watermelon to sell and order in large quantities to reduce the purchase cost.

V. Special planning

(1) Lecture on fruit beauty

Nowadays, young people are paying more and more attention to beauty, and many fruits do have the effect of beauty. Therefore, on the one hand, the lecture is to promote the sales of related fruits, on the other hand, it is also a kind of beauty knowledge education.

Invite relevant medical and health experts to give on-the-spot lectures, including, for example, what fruits should be eaten in summer, the different nutritional functions of various fruits, and when is the best time to eat fruits.

At the same time, some promotion activities of beauty cosmetics extracted from fruits can be carried out at the event site, and these brand cosmetics can be used as sponsors of the activities.

The time is one day

Location: at the entrance of the shopping mall or in the central hall

(II) Fruit Crafts Competition

Fruit is used as the material to make various handicrafts and toys, such as carving watermelons into watermelon lanterns and treating grapes as the eyes of cartoon animals. Participants can send their works to the planning department of the mall a few days in advance, and the first, second and third prizes will be awarded, and the works will be displayed in the mall.

operating instructions

1. The mall will issue an activity notice one week in advance, and the deadline for works is the day before the activity. Exhibits will not be returned.

2. Award setting: first prize, one prize, worth 5 yuan coupons; Second prize, 2 winners, worth 2 yuan coupons. Ten third prizes, worth spending in 1 yuan

3. In many places, there will be various local fruit festivals and various fruit handicrafts on display, so you can contact local departments to move or borrow fruit handicrafts to the shopping malls for display.

(3) Collection of Fruit Paintings

At present, it is summer vacation, so we can collect fruit paintings for primary and secondary school students.

theme: love and depict fruits

content: create various kinds of fruit paintings (oil painting, gouache, sketch, hard pen, computer cartoon, etc.) with the theme of fruits, and the time is one week.

award: first prize, one, with a coupon worth xxx yuan; Second prize, 2 people, with a consumption coupon worth xxx yuan. Ten third prizes, worth xxx yuan coupons. Participants send drinks. Fruit shop's May Day activity plan 3

Fruit is one of the products that need to be promoted most

, which is determined by the characteristics of fruit. First of all, fruits are easy to deteriorate, and the shelf life is short, which requires fruits to be fast-forward and fast-out, and sales promotion is needed to speed up circulation; Secondly, fruit is a seasonal product, and its price fluctuates greatly. It is very likely that the selling price is not as high as the buying price after a few days, and it is also necessary to promote sales to speed up circulation. Finally, fruits seem ordinary, but they actually have a lot of knowledge. What are the differences between different varieties? The same apple, why can the imported price be several times more expensive? What kind of nutrition does this fruit have, what kind of people are suitable for eating, and so on? These problems are not understood by an ordinary consumer, which requires businesses to inform consumers in various ways, which is also the purpose and method of promotion.

If the fruit supermarket can make good use of the sharp weapon of promotion, its sales can be increased by at least 3%, but unfortunately, most fruit supermarkets can't really grasp the essence of promotion, and naturally they can't be well applied to sales practice.

Comprehensive understanding of promotion

The 4P theory of marketing includes four elements: product, price, channel and promotion, in which the meaning of promotion is very extensive, and all dynamic marketing activities that are beneficial to product sales are included, including advertising, public relations, news hype and so on. The meaning of terminal promotion in fruit supermarket we refer to is naturally not so broad, but it will not be as narrow as many people understand.

many people think that promotion is a gift, promotion is a discount, and the purpose of promotion is to sell products. This understanding is actually very narrow. We should fully understand the connotation of promotion, so as to master it and use it.

Yuanzhuo brand organization thinks that the promotion usage of fruit supermarket should at least include the following:

1. Fruit is approaching the shelf life, facing the danger of quality decline and product deterioration, and the promotion should be used to speed up the processing.

2. The fruit is fully listed, and the price is falling. The products follow the market trend and are sold at reduced prices.

3. Recommendation of new varieties of fruit.

4. recommend products with high profit margin.

5. increase the flow of people in the fruit supermarket.

6. Improve the popularity of fruit supermarkets.

7. discount for old customers.

different promotion purposes and different promotion methods can make the operation more vivid and simpler, and at the same time, the economic benefits can be greatly improved. May Day Activity Plan 4 of Fruit Shop

Plan 1: Price discount illusion discount-giving customers a different feeling

Example: "Spend 1 yuan to buy goods from 13 yuan" is equivalent to a 3% discount, but the discount is not a discount.

plan 2: a moment's worth of money-let customers flock to

example: "1% off all goods in 1 minutes", the goods that can be snapped up by customers are limited, but the passenger flow can bring unlimited business opportunities.

scheme 3: small activity planning-fruit eating contest

For example, you can choose to hold a watermelon eating contest from 7: pm to 8: pm in summer, and watch the water for one minute to eat more watermelons, attracting attention and increasing passenger flow.

scheme 4: the promotion strategy of "over-valuing one yuan"-giving up the small ones and taking the big ones

Example: Choose several goods with the value of more than 1 yuan to participate in the promotion with the activity of over-valuing one yuan. Although it seems that they are losing money, the attracted customers can be marketed by joint sales, and the profits will increase instead of decrease.

Option 5: Price reduction plus discount-double benefits for customers

Example: "All customers who come to our store to buy goods in 1 yuan will be reduced by 1 yuan, and they can also enjoy a 2% discount", and the price will be reduced first and then discounted. If 1 yuan offers a 6% discount, it will lose 4 yuan's profit, but if 1 yuan offers a 2% discount after 1% discount, it will lose 28 yuan. The double benefits in strength will induce more customers to sell.

scheme 6: "green leaf effect"-fresh fruit is free for customers to come

Example: the fruit shop reflects the freshness of the fruit, with leaves on it.

fruit shop promotion plan

1. Preface

The major traditional festivals in China have a long history and are enduring for generations. Like Shenzhen, an immigrant city, most people come from all corners of the country. On holidays, people are more established and celebrate with the whole world. Every major festival, customers' consumption is much higher than usual. Therefore, whether we can seize the opportunity and highlight the atmosphere layout of holiday stores is of great significance to attract customers to the store and enhance holiday sales.

2. Brief introduction of major traditional festivals and their atmosphere promotion schemes

1. Spring Festival-the first day of the first lunar month

The beginning of the lunar calendar, people celebrate the Spring Festival from the eighth day of the twelfth lunar month to the fifteenth day of the first lunar month. The event of more than one month before and after the Spring Festival is the peak period of sales throughout the year. Therefore, in addition to a series of large-scale promotional activities, the atmosphere layout of the store should also be implemented in all directions.

The event segment of its atmosphere promotion is:

December 26th (Christmas Day)-the 15th day of the first month (Lantern Festival)

The contents are as follows:

1) Theme display

Commodities: New Year's goods (large-scale New Year's goods are displayed in one street), fruits, gift baskets, cleaning supplies, etc.

Accessories: lanterns.

2) Media promotion and manual promotion

Newspapers, radio stations, shopping magazines, etc. are selected by the media for publicity, and the marketing department will make unified planning. The publicity contents are mainly large-scale promotional activities for the Spring Festival, special sales of new year's goods, etc.

Hand-made goods are mainly new year's goods and cleaning products, which are related to theme display.

3) Flags, banners

Spring Festival flags and New Year banners, together with the theme display of the store, make the whole store full of festive atmosphere.

4) wall newspaper, poster and broadcast

The store wall newspaper can choose the culture and customs of the Spring Festival, the promotional products of the store and the large-scale promotional contents of the store. Posters and broadcasts mainly focus on commodities, and the contents of promotional activities can also be briefly explained.

2. Lantern Festival-On the fifteenth day of the first lunar month

The Lantern Festival customs mainly include solve riddles on the lanterns and eating glutinous rice balls, especially in the south. Every household generally has the habit of eating glutinous rice balls on the Lantern Festival. The pre-Lantern Festival is a promotion event for the Spring Festival, so there is no need to do large-scale promotion and special theme display for the Lantern Festival. Commodities can be advertised with special price of glutinous rice balls, posters and radio. The event in solve riddles on the lanterns can be defined as: the 13th (or 14th) of the first month-the 15th (Lantern Festival) of the first month.

In addition, Lantern Festival, also known as China Valentine's Day, can properly promote chocolate, candy and flowers.

Promotion time of atmosphere: 13th (or 14th) of the first month-15th (Lantern Festival) of the first month

3. Tomb-Sweeping Day-April 5th of Gregorian calendar < p