Show your granddaughter toys.

Recently, a piece of news has attracted many people's attention. Grandma pinched all kinds of blind boxes for her granddaughter with steamed bread, looking exquisite and lifelike. Blind box, that is, consumers don't know what's inside when they buy it, and they can only know what's inside after they open it. The small blind box is now favored by many consumers, and it has become another object sought after by young people after frying shoes and making them by hand. What's so magical about such a small blind box that young people are so sought after?

First, the price of the blind box is appropriate and the appearance is lovely. Compared with thousands of brand-name shoes and animators, the pricing of blind boxes can be said to be very close to the people. Prices are mostly in the range of tens of yuan, and ordinary young people can afford it. Moreover, the shape of the big blind box is mostly cute, which can poke the pain points of young people's consumption and promote consumers to snap up the blind box again.

Second, opening the blind box, there is an uncertain sense of stimulation, which is very decompression. Because when users buy a blind box, they don't know what's in this small box, whether they like it or not, and whether they have bought it before, all this is unknown. So there is an uncertain excitement at the moment when the blind box is opened. If you are lucky enough to draw something you like and haven't collected it before, then this feeling is tantamount to? European emperor? Owning can bring double happiness at once, which is very stressful. If you draw something you don't like, the price of the blind box is not so particularly unacceptable. Therefore, the blind box completely conforms to the young people's consumption habits of pursuing trends and freshness.

Thirdly, the spread of information network has greatly promoted the exposure and publicity of blind boxes and increased the sense of identity of user groups. So-called? Radish and vegetables have their own tastes? Some people like watches, some people like to play with cars, and some people like electronic products. Although the group that likes blind boxes is relatively small, in recent years, with the increase of network channels, such as Tik Tok and Little Red Book, more and more users share their blind box experiences on these platforms, which also enhances the recognition among blind box groups, promotes the popularization of blind boxes, and blind boxes are also known by more people.