Matters needing attention in operation of Xiaohongshu

Hello, dear friends, I'm here again. Today is the second bullet of sweet potato operation notes. Thank you for coming. Let's get down to business! First, positioning 1. The difference between a blogger and a marketing number: a blogger is a person with a specific and clear personality image and certain characteristics. They focus on publishing a certain content, which can attract the attention of fans. Marketing number is mainly unilateral output content, without a fixed personality image, and there is no need for real people to leave the country. For example: all kinds of street beat numbers, handsome guys and beautiful women numbers, these are marketing numbers. 2. Five reasons why sweet potatoes must be set up: 1) The marketing number is mainly in content output, and many contents are second-hand materials collected online. Such content is difficult to be made into large size in sweet potato, and sweet potato emphasizes real sharing. 2) The marketing number keeps getting traffic, and there is little official support. 3) The tonality of sales numbers is not strong, the fan base is not clear enough, and the investment of advertisers is very small. 4) Most advertisements for planting grass require real people to appear, and there are relatively few non-appearance advertisements. 5) The viscosity of marketing number fans is relatively low, and it is difficult to maintain the state of high data in the later period. 3. Vertical category is the premise of establishing personal design: 80% users of sweet potatoes are women! So, you know! The more vertical categories, the better. It is good to have 2 or 3 vertical categories of accounts. You must try to choose the relevant vertical category. No matter what vertical category you choose, you must have one that can be realized. 4. Find your personal location quickly: 1) What is your personal location and hukou? Starting from its own advantages, reasonably beautify and sort out its own identity and present it on the network. 2) Reference Settings: 3) What kind of account are you suitable for? Ask yourself first and learn the day after tomorrow. Ordinary people can also counterattack to be bloggers and strive to become better. This is a very shining thing. 5. The key problem people will encounter when setting positioning: 1) How to choose multiple positioning: choose a known field, or an unfamiliar field that is willing to learn. 2) Positioning can be adjusted: 3) Operating multiple accounts: Yes, matters needing attention: distinguish fields and try to make different vertical accounts according to your own operating ability; One phone, one number, don't use the same mobile phone to switch sizes repeatedly. 4) It can be positioned like others: just don't copy. 5) Do what you want to do: Yes, this is only suitable for students who have no direction. Give the reader a general direction, otherwise it will easily become a marketing number. Second, high-quality content and search methods 1. Characteristics of high-quality notes: high praise, high collection and high comment II. Looking for highly interactive notes: 1) Use the new number to find high-quality content, and the new number is not interfered by the algorithm. 2) Search related notes page keywords, and the top rankings are explosions. 3) The search interface with the flame icon is an explosion topic. 4) Look for figures with similar field volume and some explosion notes in the early stage. Pay attention to the bloggers who find the corresponding breaking notes, and the system will push them to the people you are interested in. The people who tweet to you are bloggers in similar fields, so you can pay attention to them. 3. Content selection: (*) 1) Control real-time hotspots: open the search bar to find topics with flame symbols on the platform and search for more content in the same field. Find hot spots through the hot lists of major platforms. The fruit juice ranking website can check the hot search ranking! 2) Dig deep into the words that just need traffic in the field: 3) Dismantle the explosion topic of peers: search for high-quality accounts in the same field, find the number of likes: the number of fans > =2: 1 search for explosion topics, search for similar bloggers in the search bar, and search for the explosion topic of bloggers. 4. Topic selection method: 1) Dig deep into pain points method: Dig deep according to positioning: Dig deep into topics according to data, and enter positioning keywords according to your own positioning search box. Digging by time: locate the front of the topic and add the time node. Dig deep by method: cut into the topic from different positioning angles. Dig deep according to the crowd: add content according to the needs of specific people. Dig deep according to the location: increase the regional division before selecting the topic. Digging by product: all fields can be linked with products, and all kinds of products can be selected. Dig deep according to the scene: log in from the product usage scene and scene experience. Dig deep according to price: start with price, limit price and expand content. 2) Interactive area topic selection method: Find the pain points of users from the comment area of explosive notes in the same field and directly find the needs of readers. 5. Question formula: less than 20 words, preferably between 15 and 18 words. You can use emoticons, and try not to be like others. 1) Keyword+effect: directly describe the theme of the note, which is straightforward. 2) Pain point+question (topic): Leave suspense to attract readers and arouse readers' interest with the question as the topic. For example, "socializing is meaningless. How many friends do you want to meet without makeup? " "Do you know what such a mother-in-law should do?" 3) Only words and vague themes are needed: the theme is half done and there is nothing to say. For example, "520, say something different" and "I won't understand these things until I get married" 4) Exaggerated effect+exaggerated tone (online buzzwords): Exaggerated effect+online buzzwords+emoticons, suitable for planting notes. For example, "explosive unpopular acne marks eraser will give you ten-year-old acne marks." 5) Numbers+content+effects (key points): Suitable for taking notes, such as "Recommended 12 Minority Practical Website | Suggested Collection". 3. Three cover types of content cover: 1) Attracting brands-single picture method: easy to receive advertisements, a picture with high tonality, and no other decoration requires high quality of the picture. 2) jigsaw puzzle method. Upper and lower puzzles: planting grass, suitable for before-and-after comparison pictures, imitation makeup pictures, effect pictures, and people with the same scene 2> Three-grid puzzle method: rendering film sense and atmosphere 3 >; Square puzzle: it is rich in information and pictures, and it is mostly used for some makeup, single products and planting grass. Irregular splicing, 6 /9 pictures put together: in the case of expressing particularly rich information, you can use this kind of content to increase the weight of the previous period. 3) Big-character poster method (pink-rising type): On the basis of prepared single pictures, puzzles or material pictures, flower-shaped titles and subtitles are added. The added fonts must be exaggerated enough to attract attention, and they are often used in various note collections. Take screenshots in time. You can use each other's color scheme when you make your own cover. Finally, you can label the pictures, enrich the picture information and attract reading interest. Iv. welfare retouching app 1. Image processing category: wake-up picture (color retouching), mito Xiu Xiu (jigsaw puzzle typesetting) 2. Image plus text: butter camera, Mori account number 3. Picture matting: daily P picture.