Queue up to buy a house is a trick, but it’s actually the developers who are behind it!

There are many tricks in queuing up to buy a house, but it’s actually the developers who are causing trouble!

More than a year ago, in some cities in China, crowded sales departments had become a helpless "urban landscape". Of course, the good times are no longer there. What the hell is this routine of queuing up to buy a house? Let us tell you about it!

The author believes that people have to live for something, but most people passively compromise their lives for the house. Investment is like a battlefield, the property market and the stock market are the same! The stock market is where people with experience get more money, and people with money get more experience. My suggestion to everyone is: If you don’t make money in the stock market, it’s definitely because you don’t have a good method. In fact, as long as you have a good method, making money in the stock market is very easy! I spent 10 years summarizing a set of methods for screening stocks with daily limit, which I call the "Three Steps to Catch Bulls". If you want to learn, readers can go to kdj3266 and get them all for free. Remember, it is Weixin. Believe in my strength!

In the sales process of a real estate project, the most important thing is the customer accumulation period before the pre-sale. Whether the customer retention period is done well or not is a critical issue for the project. Therefore, as long as the financial pressure is not great, many developers would rather delay the opening of the market if the customer accumulation period is not long enough or the performance is not satisfactory.

The main job during the customer retention period is to accept registration or reservations on the basis of heavy promotion. The general customer retention period is 3-6 months. If it's too short, you won't be able to accumulate enough customers, especially for high-end properties; if it's too long, the customer churn rate will increase, especially for properties that are just in need. Generally speaking, in real estate sales, the number of customers accumulated during the customer accumulation period must be at least three times the number of properties promoted. If you want to detonate news and create a hot-selling situation, this coefficient can be increased.

Having explained the above, let us take a look at why developers are keen on this sales model:

1. Artificially create a tense situation in which supply exceeds demand and seek huge profits. In this queuing sales model, you never know how many houses are left, so you will be very nervous, and you will think about all the things when you are nervous. This is the opportunity for developers!

2. Control the sales pace and allow buyers to place orders according to the developer’s wishes. There is no doubt that a house is a luxury item, but I have never seen other luxuries purchased in such a vulgar way. If you have ever queued up to buy a house, you must have felt like you were being led around by the salesperson. Let several groups of people come in at a time, and give each group only a few minutes to choose. It is said that it is a choice, but it is actually buying a house according to the salesperson's designation. If you hesitate a little, the house will belong to the buyers waiting in line behind you. This sales method makes it impossible for home buyers to make a leisurely choice and choose a house according to the developer's wishes.

3. Artificially create a hot-selling situation and serve as live advertising for the real estate. People have a herd mentality, which is the herd effect. When potential home buyers see a project being snapped up by others, they will naturally have the urge to follow suit. Therefore, in order to obtain this effect, some developers do not hesitate to deceive, find some housing agents to queue up, and artificially create the illusion of hot sales. Just like buying breakfast, if there is a long queue at a place, then you will feel that this place is very delicious, but in fact you have never bought anything here before! The same goes for buying a house.

Here, I would like to give you some advice: when buying a house, if you are in line to buy a house, you can consider leaving. After all, sometimes, avoiding the developer’s marketing routines is also a kind of protection for yourself. After all, buying a house is not just a matter of Little things