What does Chow Tai Fook Cloud Counter mean?

The "cloud counter" is an interactive electronic screen set in the store, which can provide one-stop shopping guide service for guests and realize online and offline omni-channel sales. Guests can buy their favorite jewelry directly through the cloud counter. The method is very convenient, and only needs three steps: selecting goods, paying by WeChat, and choosing the method of picking up goods.

"D-ONE" is a small program for online self-customization of diamond products. D-ONE customization business can help customers complete customization more conveniently and quickly. The material, diamond grade, marking and lettering of the ring can be selected independently, and the customization can be completed within 24 hours.

Through a series of experience upgrades, Chow Tai Fook's "Li" experience store bid farewell to the traditional service form to a certain extent, and the purchase experience is more in line with the needs of consumers and closer to consumers.

Chow Tai Fook's Ritual Experience

"Li" is a brand-new concept put forward by Chow Tai Fook this time. Chow Tai Fook's "Gift" Experience Store continues Chow Tai Fook's DNA, and condenses the concept of "advocating etiquette, responding with courtesy and expressing feelings with courtesy" into a "gift box" element, which is presented in the storefront.

As jewelry is a popular choice for giving gifts on festive occasions, it is often closely related to celebrations, so designers choose gift boxes as the theme of this series of experience stores to create a happy and festive atmosphere for giving and receiving jewelry gifts.