How much profit can Starbucks make from a cup of coffee?

In China Starbucks, the store rent is the most expensive. We bought a cup of Starbucks coffee and 26% of the money was used by Starbucks to pay the rent. In addition, store operating expenses and raw material expenses are also big, accounting for 15% and 13% respectively. Of course, excluding all costs, the profit of a cup of Starbucks coffee is about 18%.

However, Starbucks in China is not the most expensive. If you have the opportunity to go abroad, you will find that: from a global perspective, the price of Star Dad varies greatly around the world, even much worse. According to Thrillist's statistics, the most expensive place to sell Starbucks in the world is Zurich, Switzerland. A cup of Starbucks costs about $6.96, which is about the same as 47 yuan RMB.

Cancun, Mexico ranked second. For Mexicans with average income level, drinking a cup of Starbucks costs 6.07 US dollars, equivalent to 4 1 RMB. Other top countries are basically European and American countries. In these places, a cup of star dad should be at least 35 yuan.

Cancun, Mexico ranked second. For Mexicans with average income level, drinking a cup of Starbucks costs 6.07 US dollars, equivalent to 4 1 RMB. Other top countries are basically European and American countries. In these places, a cup of star dad should be at least 35 yuan. Starbucks' experience premium, another point, aside from these economic factors, Starbucks' "experience premium" is still expensive.

As Luo Zhenyu of Logical Thinking once said: In the past, consumers spent money on things to meet the basic needs of food, clothing, housing and transportation; Now, what consumers are after is the experience, and the meaning that the experience brings to their life. Starbucks brings the experience of middle class and petty bourgeoisie, which is a status symbol for business people and office white-collar workers.