Talking about restaurants selling tofu

In my hometown, there used to be two tofu sellers, one from Lao Wang's family and the other from Xiao Guo's family. The difference between the two stores was about 200 meters.

Lao Wang's tofu was handed down by his grandfather, his grandfather passed it on to his father, and his father passed it on to Lao Wang. The tofu of Lao Wang's family is very famous in the town, and the tofu tastes good.

Lao Wang is also very practical in doing business. He always uses high-quality beans, and when others buy them, they will never be short of two pounds. Often someone else buys it and gives it away, or erases the change. His business has been very good.

Xiao Guo is a flexible person. He wants to work in the south, but he didn't go because of family reasons. When he was idle, he saw that the tofu of Lao Wang's family was selling very well, so he thought of opening a tofu shop himself.

But he doesn't understand. What shall we do? One day, he came to Lao Wang's tofu shop and chatted with Lao Wang. When he learned that Lao Wang's wife was going to give birth, he smiled and said, "Brother! Sister-in-law is giving birth soon! Are you too busy?

Why don't I help you? Salary, then you can give some! I am free every day now, and nothing is boring! If something happens one day, I will inform you in advance, and then I will go again! "

In this way, Guo followed Lao Wang to grinding bean curd. He works hard and learns quickly. From collecting beans, soaking beans, grinding beans, ordering tofu and pressing tofu, he studied every link carefully. In almost half a year, he started his career.

After Guo started his career, he quit his job and opened his own tofu shop. The tofu he made tastes good, too. The price is lower than that of Lao Wang's family. He is also eloquent and has a smile on his lips. At first, it really gave the Lao Wang family a great impact.

After a long time, the small fruit used inferior beans, and the weight was not enough. After a long time, people gradually went to Lao Wang's house to buy tofu. People think Lao Wang is sincere, so let them rest assured! So the tofu business of Lao Wang's family is still very good.

When Lao Xia told me about old Wang Mai tofu, he said to me: "Selling tofu is selling trust, and people can rest assured when they buy his tofu!" I bought peace of mind! This is the same as doing other business and being a man!

You see, Lao Wang is a real clumsy person, but he has established a trust system. Where is Guo? He thinks he's smart. What he lacks is this system! "

I asked, "Trust system? What is this? Why does it sound like Zou? "

Lao Xia said unhurriedly, "Yes! This is a trust system! This is our technical term, that is, a mutual trust production relationship and social relationship established when you do business with others.

Generally speaking, there are four elements, moral quality, currency exchange, strength and social network endorsement. This sounds a bit difficult, it's okay, I'll tell you slowly! "

He took a sip of tea and continued: "I mainly study this and will tell others when I give a speech." I won't charge you today! " ",and then smiled.

I said, "So you are an expert in this field! You never mentioned it before! Are you afraid that I won't give you money? "

Lao Xia said, "I talk a lot today, so don't bother me!"

Virtue and quality. In Lao Wang's place, it is sincere. The bean curd is made of high-quality beans, and there is no shortage of two pounds. Guo is different. You see, his price is low and smiling, but he gives you shoddy goods.

Morally speaking, these two people will soon be able to judge each other! If it were you, whose house did you buy? It must be Lao Wang's tofu! Why? Because you can rest assured!

Behind the virtue quality is a sense of security, which can make people practical and trust. Today's society is itself a productive force. "

I took a sip of tea and said with a smile, "What do you mean, there are convertible currencies?"

Lao Xia continued: "There are convertible currencies. I tell you, the money exchange here does not refer to the money we are talking about, but mainly refers to your personal skills, or a good product that you have managed for a long time, which is an important carrier for you to build trust with others quickly.

Take Lao Wang's selling tofu as an example. He can provide people with delicious tofu and gain more and more people's trust in selling tofu. For Lao Wang, tofu with good taste is the exchange of money.

Have strength. Explain that you have the corresponding repayment ability or continuous income.

Whether you can repay depends on your ability to resist risks; Having a continuous income depends on your ability to make money in the future and what your foreseeable income is in the future.

Only by evaluating one's own strength from two aspects of income and risk can one be more comprehensive. This is similar to getting a loan from a bank. If you want to get a loan, the bank will give you an evaluation before the loan.

With Lao Wang here, his family's business has been very good, and the continuous income should be very good! The repayment ability should also be good! If you want to expand your business and get a bank loan, it will definitely be smoother than the average person! "

Lao Xia took a sip of tea and said with a smile, "Is it too professional? Can you understand? "

I nodded, indicating that I understood. He smiled and said, "I try to use vernacular!

Finally, talk about social network endorsement. The social network I'm talking about includes both strong relationships among family members, relatives and friends, and weak relationships with few contacts, such as friends of friends. These are resources that we can expand.

On Lao Wang's body, grinding bean curd and selling tofu were handed down from his grandfather and father. How much good reputation do you think that has? Word of mouth is an intangible wealth, and it is also a very important wealth.

Besides, Lao Wang is sincere! Talk about credibility! I often give any more! This person you told me, I told him, what kind of network this is, what kind of power this is! Do you think Guo Can will betray him? Besides, he's smart!

In today's society, what you sell is trust! Only when your own trust system is completed can your things be sold! The basis of making money is credit!

If you can't grasp the essence of this business, it's all scratching your boots! It won't help much!

The tofu sold by Lao Wang's family is just a prop, just a carrier. In fact, he built such a system, making money is only an accessory, and the credit system is the key. Whenever you don't put the cart before the horse, you win! "

Lao Xia stopped and took a sip of tea. I smiled and said, "It's so complicated! Listen to me in a daze! It seems that I understand, I don't understand! "

Lao Xia looked at me and said, "As I said, you sell tofu to Lao Wang. As long as you can understand what I said, you will understand the truth! " If you have time, buy me a drink and I'll tell you slowly! "