Three elements of logo design

Logo design is equivalent to a facade, which can not only help brands achieve strategic landing, but also help brands accumulate brand assets.

1. Name

An excellent and perfect symbol should not only have beautiful and bright patterns, but also have a bright and resounding brand name. Brand name not only affects the future circulation and spread of goods in the market, but also determines the whole design process and effect of trademarks. For example, Hua: Because it is the beauty of the East, the origin of the brand name is also very ethnic. The "flower" of flowers means "keeping makeup with flowers", and "Xizi" is taken from Su Dongpo's poem: "If you want to compare the West Lake, light makeup and heavy makeup are always appropriate."

design

For logo design, the principle we follow is generally simple and straightforward, while for patterns, it is too messy and noisy, thus affecting the aesthetic feeling. For example, infant products, logo design patterns should be close to comics, thus creating a * * * sound with consumers.

3.？ colour

Color will have a visual impact on consumers. For example, baby mosquito-repellent incense, Ma Bao will be more inclined to environmental protection, non-toxic and healthy consumption psychology when buying, so green, as a characteristic of environmental protection and healthy color, is the first choice of many enterprises.

An excellent logo design can not only give consumers a vivid image, but also fully display the brand image. Judging whether a logo design is successful depends on its visual appeal to people. Therefore, enterprises must pay attention to the above points when designing logo in order to stand out.