Why is there a problem with the language of selling anchors online?

Adaptation stage. Facing the camera, we are shy, anxious, distressed and irritable.

Rich language actions: What novice anchors lack most is that the language actions are not rich enough, and they are blunt when introducing products, like reciting manuscripts. This will make people who watch the live broadcast feel very uncomfortable directly. Moreover, the lack of language description makes people feel that you are unprofessional, unlike having an in-depth understanding of products, which directly leads to a decline in customer trust, and naturally you will not stay in your live broadcast room for too long. When you do live broadcast, you should popularize the language, plus the action of displaying goods, which makes people feel natural and professional! Be polite and say thank you. As an anchor, you are already a public figure, and every word you say will affect your fans. The language used must be polite and decent, which reflects this quality. Improper use of language will leave a bad impression on fans. At this rate, let alone selling goods, your fans will be less and less. It should also be noted that when fans give you gifts or place orders in your live broadcast room, you should express your gratitude and praise to the fans, so that they can feel your sincerity and enthusiasm and know that you really care about them. You can say: thank you for the gift of xx, you are very generous; Thank you for ordering from XX. You will look great together. Doing an interesting live broadcast can bring happiness to others and easily attract fans' favor. However, many novice anchors themselves are not outgoing enough and have no potential for humor. What should they do? Usually accumulate more jokes or new things you know, try to describe them yourself before the live broadcast, and then talk about them when the live broadcast, so that your live broadcast room will be more interesting. During the interval of selling goods, if you casually bring up a new joke or something you know, people will think you are a very interesting person. Compared with male anchors, female anchors will have more advantages in chatting with fans every day. If you have nothing to do, just talk about the trivial things in life and narrow the psychological distance between the anchor and the fans. For example, where have you been shopping and traveling recently, or what movies have you watched recently, or talk about your hobbies, which can not only prevent silence in live broadcast, but also make fans closer to their lives, increase trust and make transactions more natural. Learn to talk to yourself. This is simply a powerful skill that the new anchor must master anyway. There were few people in the live broadcast room for the first time, and there were no diehard fans. I can only create the atmosphere in the live broadcast room by myself, so it is essential to learn to talk to myself.