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Experts come to help, idioms written on the wall calendar
Calendar advertising is also a type of advertising. It is recommended to read "Positioning" by marketing guru Lee Strout. If you don’t have time, I’ll talk about your calendar advertisement here.
The goal of your advertising is to make customers think of your company often.
Your solution: calendar advertising.
Key success factor: Customers hang up the calendar.
Your psychological misunderstandings: 1. The more advertising content, the better it can promote the company. 2. Customers are greedy for petty advantages, so they will definitely use the calendar given to them. 3. My commitment can win customers.
Symptoms of failure: 1. Lack of positioning. Performance: The slogan is mediocre. Too many people say that the customer is God, so that customers become numb to it.
2. There is no psychological analysis of customers. Customers are greedy for petty advantages, but if you want a wall calendar to be different from ordinary small advertisements, you have to make customers feel different. Wall calendars are meant to be hung up. If they are all advertising slogans, who would dare to hang them up? There is a successful case of doing this. During the Chinese New Year, beautiful postcards were mailed to customers, with only the company's name and holiday greetings on them. At this time, the customer feels that the merchant pays attention to him rather than the advertisement.
Recommendation: Note that your key success factor is customers hanging it up.
1. Make the wall calendar exquisite. Only someone would hang up a calendar like this.
2. The advertising slogan should be concise, original and festive. Slogans that are too wordy or too general will not delight customers.
3. Use the company name as the footer. This can deepen the impression on customers. It is best to use the abbreviation of the company. For example, "Qingdao Haier Group Co., Ltd." is referred to as "Haier".
4. Advertising requires simplicity. Complex content can easily cause aesthetic fatigue. It is best to classify it into categories such as DVD, TV, and microwave oven, and do not write specific brands and models. Because you may adjust the content of your business during the year. If you thank someone but fail to honor the offer, the customer will easily feel cheated.
I can’t be too specific about other things because I don’t know much about your advertising design.
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