What does the decline and collapse of the real economy mean? What does the owner of a physical store make a living after losing his job?

The decline of the real economy is an indisputable fact in recent years. Personally, it means three things: first, financial turn, idle funds, rampant arbitrage, blood withdrawal of entities, and increased costs, making it difficult for entities to survive. Second, the sales method has changed, online and offline are parallel, database control is prominent, online platform control threshold, and offline experience needs to be transformed. Third, consumption patterns have changed, information is completely transparent, illegal costs have risen, and sudden social deaths have occurred frequently. Only by grading and classifying, fully developing consumer experience and delivery experience, extending pleasure experience and value-added services, and opening up the intersection of online and offline can we be indispensable.

No way, the world is realistic, and life doesn't believe in tears! Store owners should improve, keep up with the changing market and create an evolutionary entity. If you want to be unsustainable, you will decisively withdraw from the stop loss and change to a runway to compete in new fields. Or, join the ranks of successful models and learn to move forward.

In this era, only change is eternal.

As a 13 entity boss, born after 80! Let me talk about the decline of the real economy!

In 2008, we just got married and opened the first 40-square-meter entity tea shop! In those days, due to the new opening of the Tea City, I paid the rent for half a year, and the annual rent was 1.6 million! Monthly rent 1300, monthly square rent is more than 30 yuan! Because of the good geographical location, young people are diligent and polite! It is open for more than 10 hours every day on average. In the first year, the renovation and store rent were recovered, and there was a small profit.

From the second year to the fourth year, we will maintain a net profit of about 80,000 yuan per year, and the rent will be restored to the original price without discount! But keep the annual profit growth, because customers are also accumulated year by year!

From the fifth year to the eighth year, there was a small outbreak, and the number of unit customers gradually increased. Fixed wholesale customers in surrounding counties are also increasing. The rent has not changed much, and it has remained at around 40,000 a year! Water, electricity and heating costs about 3000 a year!

20 15, just a gate house is vacant. The flat rent of 100 is180,000 years, but the 5.7-meter-high floor can be used as a mezzanine for warehouses and tea rooms. Although we feel a lot of pressure, my husband and wife decided to change to a big store, which is also a kind of pressure and challenge for ourselves. After all, the store is too small and its development is limited!

After the opening of the new store from 15- 17, there is basically no profit, except for rent, water, electricity and labor. Really work for the landlord. In 20 17, the subway was built in Tea City, and the parking lot at the entrance became a construction site, and the flow of people decreased sharply. The pressure is doubled, two children are studying, and four old people have to support them ... Fortunately, our big customers and old customers have left WeChat, and the customer trust is high, and 60% of customers can deliver goods! However, the annual performance is a slight loss of tens of thousands. Although the rent has been discounted for three months, I still eat the old money every year. With the rise of e-commerce, the information gap is getting smaller and smaller. The low-priced and low-quality products on the e-commerce platform have made many consumers only recognize the price but not the quality, and also lost some customers. The subway has been built for four years, and there are more owners than customers in the tea city for 300 days a year. This is the status quo!

After the outbreak of the epidemic, it was even more terrible. Many physical bosses do live broadcasts, but 90% insist on less than one month. Because there is no traffic and fan base, there is a lack of e-commerce ideas and experience!

To sum up, there are three main reasons for the large-scale closure of entities.

First: High rent is the first mountain.

Second: the prosperity of e-commerce and live broadcast is the life of all middlemen. All walks of life are doing life without middlemen to earn the difference! The information gap is becoming more and more transparent.

Third, the learning ability of entity bosses has declined, failing to keep up with the pace of market changes. The previous ideas and methods of making money remain unchanged.

The decline of the real economy is attributed by many physical store owners to online merchants and Ma Yun. Nowadays, the online scolding of Ma Yun is basically the owner and landlord of the physical store. The current high housing prices bring about the increase in rent and labor costs, which is precisely an important expense of a real industry! It can be said that these two items account for more than 50% of the operating costs of the physical industry! Even more! Moreover, many landlords would rather be vacant than reduce prices to maintain market prices. This behavior of exhausting resources and fishing further pushes the customers of physical stores to the network. Now let's look at the cost of goods in physical stores. The cost of an item in a physical store is: purchase price plus rent plus water and electricity plus labor plus others! The cost of online shop is: purchase price plus network deduction and others. In other words, the price increase rate of goods in physical stores is higher. Will you pay more because you sympathize with the entity? Definitely not. Moreover, the overall quality of service awareness in physical stores has not improved. Yesterday, a clothing mall broke out. Several female bosses in hangzhou sijiqing beat up customers because they wanted to change clothes because the clothes they bought were too big! If the entity plays like this! The client still plays with you? I didn't enjoy the service all the way, and I was still angry when I was beaten! Now the development of e-commerce is forced by the rent, landlord and service of physical stores! The entity made it by itself, and those bosses and landlords still have the face to scold Ma Yun! Want some face?