Joke Collection Website - Talk about mood - Recommend a friend to add me to WeChat to send clothes.
Recommend a friend to add me to WeChat to send clothes.
1, emphasizing the sense of gain.
This method is also common in copywriting, especially in active copywriting. What does this mean? That is to say, when we distribute benefits to users, we must emphasize the current sense of gain and make it clear what the users can take advantage of immediately! If this trick is used well, the user's psychology of taking advantage will be activated immediately.
2. Comparison of manufacturing prices.
What is manufacturing parity? A proper term in psychology is: price anchor point! Find a high-priced reference, and then let users feel that the money spent on buying our products is simply too valuable, thus stimulating the psychology of taking advantage of love. For example, a copy of a hot pot restaurant reads: What can 80 yuan do? Have an authentic hot pot worth 300 yuan!
Moreover, it is easier to compare the prices of copywriters who recommend sending things with WeChat. For example, "I can enjoy the beauty that XX can usually enjoy, now add me for free!" You can get it for free at no cost. At this time, your title will be very attractive as long as it highlights the contrast between "good" and free gifts.
This article refuses to be straightforward.
It is suggested to add the content of sending things by WeChat. If we only introduce the product attributes, product prices and gifts according to the usual promotional activities, it will appear to be mechanically copied. Writing such words is like playing a running account, lifeless and unattractive, and it can't make customers want to add WeChat.
Empathy and treatment of "diseases" have been tried and tested. Empathy is not difficult to understand, that is, to write as a consumer. If the words can't convince themselves, it is unsuccessful; The remedy of "symptoms" is relatively complicated, and it is necessary to understand the inner symptoms of consumers.
4, pay attention to the combination of graphics and text.
Of course, it is good for copywriting and image to work together. Only half of the tools are used to rely on words alone, so images or graphic images associated with words can create an integrated concept of adding WeChat to get gifts, which is more of a concept here than the practice of describing commodity parameters only with words. This is also the reason why many event copywriting will have pictures of the theme of the event.
5, it is recommended to add a WeChat to send something, and finally give the customer action!
The ending is the place with the highest reading rate after the title and quotation. This is the last precious chance to save lives. If you say "Sincerity forever, unlimited service", do you think it will increase the feeling that customers will add you immediately?
Obviously not, because today's essays are really friends. If you stand from the consumer's point of view, you can feel how worthless this essay is! Will consumers be moved? Not at all!
You know, paying attention to it and replying to it also requires cost in today's era, the cost of attention, the cost of energy and the cost of time! Such a short story doesn't give customers any reason to act!
In fact, from another aspect, short stories are much more difficult to write than novels, and it takes at least more time-and it is by no means a matter of scribbling and thinking!
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