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Why is Wallace so delicious, but he is not famous at all?

Wallace, the largest western-style fast food brand in China, was founded in 2000 and has opened more than 10000 stores so far, which is more than half the number of KFC stores that entered the China market in the early days. But why are KFC and McDonald's still beyond Wallace's reach in most people's minds?

1. Market brand

Besides KFC and McDonald's, Wallace is undoubtedly the largest western-style fast food brand in China, but it is often labeled as imitation by the public. The main problem is that Wallace and KFC McDonald's have different audiences and consumers. Wallace's customer base will indeed be a little lower than that of KFC and McDonald's, which is not to say that it is despised and not qualified to despise it. After all, it is indeed the largest western-style fast food brand in China. Wallace's positioning is the third-and fourth-tier cities, as well as the suburbs and urban-rural junctions of first-and second-tier cities. You can join such a fried chicken shop at a low price and adopt the form of encircling the city from the countryside. KFC and McDonald's are often located in large business districts and places with large traffic in first-and second-tier cities, mainly young people and children, and open stores in places with strong consumption atmosphere.

2. Product development

Wallace didn't work hard under the publicity, but the other two companies inevitably saw it on bus stop signs and TV networks, and spent a lot of advertising money to hire spokespersons. Compared with Wallace, this endorsement fee alone is not a small sum. Wallace's product research and development is generally a strategy to follow the market development. It is not difficult to see that the products of KFC and McDonald's in the past are often refurbished and can be listed with a little improvement. Comparatively speaking, there is not much new idea. Then, Wallace's products pay attention to cost performance. Although the taste is not good, the price is in front of us, and most people will ignore his taste.

3. Management mechanism

KFC and McDonald's have strict requirements on the shelf life of products, which is professionally called the best taste appreciation period. Once this point in time has passed, it will be scrapped in front of the monitoring and everyone. It is not a pity to lose them, but they will be severely dealt with for staying, for the sake of diners and signs. As far as food safety is concerned, it is definitely cleaner than a large part of other catering enterprises. In contrast, Wallace will indeed be slightly inferior, not that there is a problem with the quality of its food supply, but because in the form of franchise stores, the management and staff of each store are uneven, and good and bad are inevitable.

The above only represents personal views, and other views can be discussed in the comments section.