What is industry SMS? 106 Basic Introduction to Group SMS (2)

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Industry SMS is a mass SMS service product that is different from marketing SMS. All text messages that do not involve marketing content are classified as industry text messages. Including verification SMS, notification SMS, trigger SMS, etc.

Some people will attribute membership marketing SMS to industry SMS, but there are certain differences between membership marketing and big data marketing.

I won’t care about this for now. Let’s first talk about what industry SMS includes:

First, verification registration field: This type is mainly used in places where verification codes are used, such as online transactions. Transfers, payments, account logins, password changes, identity verification, or registration of a website or application software, etc., in order to ensure the security of user information, will be verified by requesting customer verification codes. The application of such verification codes is generally between enterprises and Professional mobile phone mass text messaging companies technically perform interface calls to achieve information verification between the client and the service company to ensure the safety of customers.

For example:

Second, notification industry SMS: internal notifications of general enterprises and institutions, bank consumption changes and reminder notifications, e-commerce and logistics order service notifications , membership points change notifications, property payment notifications, etc., generally for the convenience of communication between enterprises and end customers, they use bulk SMS websites to directly edit the content through SMS bulk messaging software at one time, import numbers at one time, and disseminate information to the outside world in the form of one-click triggering. . Such text messages have greatly improved the administrative efficiency of service units.

Third, trigger text messages: This type of text message is generally requested by the end customer, and the system will respond to the customer. Trigger text messages refer to triggering requirements that can be quickly responded to, usually To integrate with the company's office system, common trigger text messages are:

① Verification code confirmation type,

② Self-service inquiry type, such as member information,

< p> ③LBS triggering categories, such as welcome messages at scenic spots and hotels,

④Entertainment interactive categories, such as on-site text messaging, lottery interactions, etc.

Fourth, sales SMS:

When it comes to membership SMS, everyone should be familiar with it, such as notification and reminder SMS for water, electricity and gas in daily life, push messages from member stores and supermarkets Promotional information, etc. Member SMS marketing is based on member maintenance and redevelopment of corporate members. It is a value-added service provided by enterprises to members. So, why is member SMS marketing so trusted by the majority of corporate users?

Member SMS marketing is a kind of point-to-point one-to-one marketing. Whether it is to attract new members or push events, you must be clear about it, because there will be different push methods for different purposes and needs. Of course, will produce different results, and as merchants, we must always keep in mind that member SMS marketing is the best way to deliver services and corporate brands. We cannot blindly pursue short-term benefits, send mass text messages or blindly send text messages, disrupt the market order and affect members. Life!

When a store wants to attract traffic, the first thing that store merchants think of is to carry out affiliate marketing.

Member marketing SMS has become a prerequisite for many stores to carry out membership marketing. Common membership marketing includes:

1. Member attraction: Member attraction is one of the most in demand businesses among SMS marketing solutions. 1. Enterprises use SMS copywriting or short links to guide intended users to register, log in or participate in special events, especially in finance, automobiles and other fields, which are more widely used;

2. Event push: promotional activity information It is also common for companies to push event information to member users through SMS platforms. This is not only a value-added service for corporate members, but also a common means of promoting member consumption, especially in exhibition planning companies and e-commerce companies. Platforms, supermarkets, etc. are widely used;

3. Awakening of lost users: For small and medium-sized enterprises, the proportion of lost users is relatively large due to the out-of-synchronization of products and services. We can take advantage of the users’ previous Purchase records, activity records and other information they have participated in. Using the SMS platform to push information to such users is also a better way to attract customers. In addition, generally such users have a larger proportion of transactions, especially in the information procurement category. There are many applications in enterprises;

The following are some common industry SMS application industries for your reference:

1. Hotel industry

The hotel industry triggers SMS Mainly used for: when opening a membership card, recharging consumption, booking reminder, on-hook SMS, etc. When opening a membership card, in order to allow members to feel the warm and timely service of the hotel, it can be set to trigger SMS when opening the card, and the customer will get Along with the membership card, you also received SMS reminders from the hotel, which further improved the hotel's services. When a customer successfully makes a reservation, in order to ensure customer satisfaction and occupancy rate and improve service quality, a reminder can be set for successful reservation. Example text messages:

2. Apparel Industry

Triggered text messages in the apparel industry are mainly used for membership card processing, consumption points, points redemption reminders, satisfaction evaluations, etc., to allow customers to enter the store. During the consumption process, full tracking service is provided to improve customer satisfaction and promote subsequent consumption.

3. Financial Industry

In the financial industry, customers are concerned about the safety of funds, and at the same time, they need to understand the new trends in the industry from time to time. Through instant triggering, customers can be informed in time. Changes in own funds, new round of financing projects, etc. The financial industry will have its own system, and we can help companies achieve instant triggering of SMS messages by providing an SDK interface.

IV. Hairdressing Industry

In the beauty and hairdressing industry, the consumption frequency is relatively high, and the maintenance of old customers is even more important. Moreover, these two industries mainly adopt a membership system. It is particularly important to maintain customers and promote customer consumption. By triggering text messages, customers can consume and store value with confidence, and their membership cards can also enjoy bank card-like services.

5. Car service clubs

The use of triggered text messages by car beauty and decoration, service clubs, and car washes is mainly to allow customers to apply for car wash cards, recharge cards, and make purchases. Every time you make a purchase or recharge, you can clearly see the balance in your card.

VI. Other industries

Industry SMS can be used in a wide range of industries. In addition to the industries listed above, common ones include restaurant reservation SMS, photography, real estate, etc. Common uses of triggered text messages include verification codes when registering on banks, websites, on-hook text messages, etc.

In addition, there are many fields of industry text messages, as long as the text message content does not involve promotion, publicity, or marketing from beginning to end. All text messages are industry text messages. Generally, when sending bulk text messages to industries, you can apply for exemption from review procedures, which reduces the process of bulk text messaging and improves the efficiency of bulk text messaging.

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