What do you mainly study in mobile commerce?

What do you mainly study in mobile commerce? The relevant contents are as follows:

Mobile communication technology: The core foundation of mobile commerce specialty is mobile communication technology. Students will learn the principles, technical standards and communication protocols of mobile networks, understand the development trends of mobile communication technologies such as 4G and 5G, and the communication principles between mobile devices and base stations.

Fundamentals of e-commerce: Students will learn the basic concepts, development history and technical framework of e-commerce, and understand the role and advantages of e-commerce in business operation. This is also one of the important foundations of mobile commerce.

Mobile application development: Students will learn the development technology of mobile applications, including the design, programming and testing of mobile applications. They can learn various mobile application development platforms, such as Android and iOS, so as to develop various types of mobile applications.

Mobile business operation: Students will learn how to carry out business activities through mobile devices, involving mobile payment, mobile marketing, mobile advertising and other aspects of knowledge. They will learn how to realize commodity sales and user interaction on the mobile platform.

Mobile security and privacy protection: Mobile commerce involves a lot of user information and transaction data. Students will learn mobile security technologies, including authentication, data encryption and preventing hacker attacks, to ensure the security of user information and transactions.

Mobile Marketing and Planning: Students will learn how to plan marketing on the mobile platform, including mobile advertising, social media marketing, content marketing and so on. They need to understand the characteristics and behaviors of mobile users and formulate corresponding marketing strategies.

Innovation and entrepreneurship: The field of mobile commerce is full of innovation opportunities. Students will cultivate innovative thinking and entrepreneurial ability, master skills such as market analysis and business model design, and lay the foundation for future entrepreneurship.

Laws, regulations and ethics: Mobile commerce involves many interests. Students will learn relevant laws and regulations, understand legal issues such as data privacy protection and intellectual property rights, and also need to understand business ethics and moral standards.