How to write a good explosion micro-headline

It is not difficult to write a micro-headline, as long as you find a good title, write a good beginning and use good materials, you can explode in half an hour.

The four most important points of explosion micro-headlines are topic selection, structural framework, beginning and material application.

First, the topic selection

What is a good topic (controversial, scarce, hot)? We talked last time. I'll talk about how to write a specific topic in combination with the beginning and materials.

Second, the structure

The structural framework of micro-headlines is generally divided into total score and transition.

1. Total score

Total: the beginning, the highlight of the event.

Sub: the development, process or details of a matter.

Total: output of the author's attitude value (one sentence is enough)

2. Take over and transfer.

From: The activity begins.

Cheng: The incident happened.

Turn: the development direction of the event

Conclusion: Therefore, the author's attitude

It is suggested that we use the general structure of the total score in the usual layout, which is relatively simple and easy to understand.

Because the micro-headline itself has a small carrier, we just need to choose a point to write it well, and we don't have to cover everything, that is, there is no focus.

And no matter which structure is used, just explain the content clearly.

Third, start.

Teacher Mao Mao said four beginnings: setting suspense and mobilizing the narrative theme of the story.

The purpose of the beginning is to attract readers to click in. Only when readers click in can they read, so the beginning must be brilliant to attract readers.

At first, I sold photos to attract readers.

At the beginning, I personally summarized it into three modes, which I called the beginning of the universal explosion.

Because the micro headline only shows the first 3-5 lines, try to set suspense and conflict within the first 50 words.

1. Story style (i.e. story narration)

It is human nature to like stories. No matter who it is, all good works (movies and novels) are telling a story. You've studied this thoroughly, and it's basically enough.

2. Dialogue (setting suspense and emotional mobilization)

This is the closest to the beginning of daily life. Talking and listening to people are the most common things in our daily life. If someone tells you that your idol is chatting with her/his friends, will you be curious about what they are talking about?

Start a topic

People like to listen to stories because they are interesting; I like listening to the news because I can brag to others after listening. This is human nature.

Of course, the three kinds of beginnings should be used flexibly, either individually or in combination.

Fourth, the use of materials

The material involves many things. Simply put, the purpose of the material is to express what you want to say in a way that the audience is interested in.

Next, talk about the three characteristics of the topic, what kind of topic, what kind of structure the material is suitable for, and what to write at the beginning.

1, controversial topic selection

For example, the conflict between Na Ying and Jing M.Guo is more suitable for the structure of dialogue opening and total score.

2. Scarce topics

Start with a story and start with a link.

Few people know about this rare substance. If you can write a short story, the explosion problem is generally not big.

From beginning to end, the total score is always ok.

In the topic of scarcity, we usually put the highlight, that is, scarcity, at the forefront to attract attention, starting with a story.

This can also be called the bright spot.

3. Hot topics

Because it is a hot spot and has a wide audience, it can be started directly from the hot spot or combined with other beginnings, which is structurally available. Analyze it with concrete examples.

In short, things are dead and people are alive. After knowing all the methods and skills, we should be flexible in operation. Practice makes perfect.

Of course, without practice, all theories are empty talk. You still need to practice more at ordinary times to find out the method that suits you best.