What are the good skills and methods to promote high-end women's wear?

Classic solution to the problem of clothing sales!

1. When returning goods, will customers choose the fabric, color or length of clothes?

Wrong: didn't it look good when I bought it before?

Wrong: Sorry, if it is not a quality problem, our company will not return it!

Wrong: sorry, this is not our problem, there is no way to return it!

Wrong: not short! It won't grow! Nice color! This fabric is very good, it is imported, there will be no problem!

Wrong: Why didn't you say anything before?

Wrong: I'll help you change it!

Right: If there is still room for manoeuvre.

What do you find unsatisfactory about the fabric (length, color)? (asking why)

It's like this: In fact, the advantage of this color is that the length is designed in this way, so it is particularly obvious to wear (selling point restatement and introduction).

That's right. If there is no room for manoeuvre, you can only exchange the goods.

You know what? I'll show you some. What kind of fabric do you like (length, color, style)? (Transfer to the replacement place for processing)

Right: I'm really sorry! Because what you just said is not a quality problem! Do you think this is a good idea? Tell me your favorite fabric, style and color, and I'll introduce it to you. These are our new styles this year. There must be something suitable for you. What do you like-

Second, your brand is high-end. Why is the workmanship not very good? Do you see the cable head here?

Wrong: This is normal.

Wrong: Such a small problem is inevitable.

Wrong: Oh, just cut it off, it's okay, it won't affect it!

Wrong: clothes are like this now, which is a common phenomenon. Just deal with it!

That's right. Thank you for telling me this situation. I will report to the company immediately and make adjustments immediately. Thank you very much. Here, let me try another one for you. Please come this way-

Right: Ouch! It's okay. I'll take care of it. I'll try a new one for you. Please come this way-

Third, this kind of fabric is not very good, and it is easy to deform and sting!

Wrong: No! We've been selling it for so long, and we've never had such a problem!

Wrong: How come! I won't!

Wrong: this kind of fabric won't have this problem!

Mistake: You shouldn't talk about this kind of fabric.

Wrong: just add one more when you wear it inside.

Yes: Excuse me, what's the matter? (Asking about the reasons is caused by different fabrics, incorrect washing methods and inadequate maintenance. )

Here's the thing-(explain the reason according to the question)

Right: The fabric is not very good? I'd like to know about this problem, because we really haven't heard about it from our customers in the past. Can you tell us something about this situation?

Right: If the fabric itself does cause this problem.

Yes! In fact, the maintenance and wearing methods of each fabric are different, especially our fabric, because the advantage of our fabric is that it is best for customers to maintain and wear it.

Fourth, the sweaters washed according to the washing requirements have also faded.

Wrong: A little fading is normal!

Wrong: if you wash it normally, you shouldn't!

Wrong: How did you wash it?

Wrong: I have never encountered such a situation!

Wrong: Why is it always like this? 1

Wrong: alas! How troublesome it is!

Right: (normal fading) In fact, the texture and finishing method of each fabric are different. Some styles of clothes use a certain fabric (using special dyeing technology) to highlight their own characteristics, so it is normal for some colors to fade, which will make the colors look more natural. You can rest assured that this is normal. If it is really a quality problem, we will definitely serve you in place!

Right: (exchange goods) Thank you very much for telling me this situation! I'm really sorry for the trouble. I'll report to the company right away. Come on, please sit here and I'll take care of it for you right away!

Right: (Don't exchange the goods, ask why) Oh, that's too bad! Please sit down here, have a glass of water and have a rest first, then we will know the situation! How did your fading happen?

5. Will this dress shrink? (Will it fade? )

Wrong: No! Our cloth won't shrink!

Wrong: Pay attention when washing, not without machine washing!

Wrong: it will shrink a little, and all cotton products will shrink a little.

Wrong: it shouldn't be.

Wrong: Don't worry, it will shrink. I'll tell you.

Wrong: No.

That's right. Don't worry, because this is fabric, it won't happen. You can wear it safely.

Right: right! We really need to pay attention to this, because-the advantage of fabric is to pay attention when wearing it-pay attention when washing it-so that it won't shrink, and it will be particularly bright and beautiful to wear.

That's right. Don't worry, this fabric won't shrink as long as it is not machine washed!

6. How come your clothes are so expensive! Why are your clothes so tight? )

Wrong: No! How to spend it?

Wrong: This is the most popular color this year!

Wrong: You can look at other models.

Wrong: It looks good on you! Maybe you are not used to it yourself.

Wrong: This color should be ok.

Wrong: This is our style.

Right: right! This color is a bit bold, but it looks great on you. Because of your skin color-style-you have a particularly strong sense of fashion.

Right: right! Many people will think this style is a little flowery at first sight, but it will be different after wearing it, especially your skin color-style-is particularly atmospheric and attractive.

That's right. This is the most popular color this year. It has a strong sense of fashion. Maybe you used to wear conservative clothes. Actually, you can try it and change your style.

Seven, your styles are so few!

Wrong: How can it be less? Quite a lot.

Wrong: What model do you want?

Wrong: We have enough here.

Wrong: Please see if there is a suitable one first.

Wrong: Almost sold out.

Wrong: The new goods will arrive in two days.

Right: right! We don't have many products here, but each one is carefully selected by the boss, and each one has its own characteristics. Let me introduce you. What style do you like?

That's right. We really don't have many styles here, because our boss likes distinctive clothes, but some of them are very suitable for you. Please come here and I will introduce them to you. Do you want to see the top first, or-

Right: Hehe! Our characteristics here are few but fine, but each piece has its own characteristics!

Eight, it's too expensive!

Wrong: It's still too expensive.

Wrong: We don't bargain here.

Wrong: How much does it cost?

Wrong: not expensive. It has been discounted, much more favorable than the original price.

Wrong: We are engaged in sales promotion now, so it won't be too expensive to buy more and send more.

Error: This is imported fabric.

That's right. If you just look at the price tag, it will really make people feel this way. It's just that our price will be slightly higher, because we really do a good job in quality. Of course, you don't want to buy a dress and wear it only a few times. What a waste, right?

That's right. If you just look at the price tag, it will really make people feel this way. It's just that our price will be a little higher, because our design is very good, so customers like this style very much. If we buy a dress, we will often wear it. It's a waste of money if we only wear it twice.

Nine, the dress is not appropriate.

Wrong: Actually, your figure looks good on you!

Wrong: What's the matter?

Wrong: no, nothing!

Wrong: You may not be used to it, but it's actually quite good!

Error: Do you want to try another set?

Wrong: How can it be inappropriate? I think it fits!

That's right. What style do you like/let me introduce it to you.

Right: Asking questions.

What makes you feel inappropriate? Let me handle it for you.

Right: If it can be handled.

I see! We can help you revise this part. This is a small problem. The most important thing is that you wear something special.

Right: If you can't handle it,

I see! In fact, there are still several sets that meet your requirements. You must be very satisfied. Just a moment, please. I'll get it for you.

Ten, people's first-line brands are discounted, why don't you discount?

Wrong: Silence.

Wrong: No way. This is the company's policy.

Wrong: Many brands don't discount either.

Mistake: This is the way our brand works.

Wrong: Really? I've seen it on sale, too

Wrong: Rich people like you don't care about this discount, do they?

Right: Actually, there are many reasons for the discount. For example, inventory, festivals and out-of-season goods may all cause discounts. The reason why our company asks the whole country to maintain the agreed price is to be responsible for every customer. I hope that every customer will not worry about being cheated because of inconsistent prices when shopping in the store!

Right: The main reason is that each brand's strategy is different. We hope that customers will buy the same price at all times, so that they will feel more comfortable!

Why is it so expensive? Can you give me a discount?

Wrong: Sorry, we don't bargain.

Wrong: No discount.

Error: There is no discount for products this season.

Wrong: There is no discount at present.

Error: The discount may take a while.

That's right. If you just look at the price tag, it will really make people feel this way. It's just that our price will be higher, because our (design, workmanship and after-sales) are well done and the quality is guaranteed. Besides, buying clothes is not just for discount. Is it important to be appropriate or not?

That's right. I'm really sorry about this, because we have a uniform price except for the discount during the promotion period, but-(transfer VIP card or selling point)

12. Is there no discount for regular customers?

Wrong: Sorry, our old customers and new customers are all at the same price.

Wrong: sorry, there is really no way! This is our company's policy.

Wrong: We all set prices by the company.

Right: Hehe! Thank you very much for your support (for such a long time), but please understand this, because we hope to have better value and quality and be truly responsible for our old customers, so that you will be more satisfied with our brand.

That's right. Thank you for your support, but I'm really sorry about the discount. But don't worry, our company has always been honest in pricing, so the price must be very affordable!

Thirteen, buy one, no discount, good; Then why don't you give me a discount when I buy four pieces? If there is no discount, I will buy one.

Wrong: sorry, it's not a question of how much!

Error: Our new product really doesn't have any discount.

Wrong: It's the most important thing that you look good in it, isn't it?

Mistake: Our products are really cheap.

Wrong: Come on, you know it's hard for us to do it.

Wrong: Then think about it.

Right: right! If I were you, I would definitely buy four pieces at a discount. I'll tell you-(plus gifts or VIP cards)

Right: Ouch! What a pity! Because these pieces of mine are especially suitable for you, it is a pity to lose any of them! Well, I'll try my best to help you apply. Please wait a moment (let the customer know that you are solving it for him).

I'm really sorry. It's really not easy to make a dress with good fabric and styles that customers like. If it doesn't look good, you may not consider it cheaper. The most important thing is that you wear it (plus selling points and compliments). What a pity that these clothes are not on you!

Fourteen, why haven't I seen this brand?

Wrong: Really? Our shop has been open for several years.

Error: This is a new brand.

Wrong: Maybe you didn't notice.

Error: We are quite famous in the clothing industry.

Error: We have advertisements in many magazines.

Wrong: impossible.

Right: What a pity! But it doesn't matter, I just got to know it today! Let me introduce you!

Right: Ouch! I'm sorry, but we have to review this. But it doesn't matter. I am glad to have the opportunity to introduce our brand to you today.

Right: Ouch! What a pity. Our brand has existed for 20 years. Our main customers-main styles-our characteristics are-

Right: Hehe! Yes! We are a new brand, just entering the mall, and we need your support and care in the future. The main styles of our clothes are-

I'm just browsing.

Wrong: Then just look around.

Wrong: It doesn't matter.

Wrong: Please have a look first. You can try it on if you like.

Wrong: There are several new models that are good.

Wrong: All right.

Wrong: Oh

Right: right! It doesn't matter. See more and compare more. I didn't know how to help me choose the most suitable product until I bought it one day. What kind of clothes do you usually pay attention to?

Right: right! It doesn't matter, get to know more, let you know more about our brand, and we can help you find the most suitable product more accurately when necessary in the future. Come on, let me introduce you-

Right: ok! It doesn't matter. Know more now, and you will be more professional when choosing in the future. Don't worry, whether customers buy or not, our professional services are the same. What kind of clothes do you usually like?

Sixteen, XXX and your home, which is better?

Wrong: each has its own characteristics, depending on customers' preferences.

Wrong: it's hard to say.

Wrong: I don't know much about other brands.

Wrong: Everything is fine.

Wrong: They just do more advertisements.

Wrong: See if the customer likes it or not.

Right: In fact, these brands are all good, each with its own characteristics, mainly depending on the style and style you like, whether it suits you or not. Our characteristic is-especially suitable for you-

That's right. You have a good eye. These brands you mentioned all have their own characteristics and design styles. Because these brands are all good brands, it is better to choose one. It mainly depends on which brand of products you are more suitable for.

Right: Actually, we shouldn't say which is better, because these brands, including ours, are all good brands in the market and each has its own customer base. The main key is to decide according to the needs of customers. Do you usually pay more attention to style, style or-

Seventeen, people have given them a 60% discount. Why can't you?

Wrong: Sorry, it's company policy.

Wrong: This is the national unified price.

Wrong: Sorry, this is a specialty store, and the price is the same.

Wrong: Sorry, I can't help it.

Error: I'd like to sell it at a 50% discount if I can.

Wrong: some are discounted after the price increase.

That's right. In fact, we also hope to sell our products to customers at the most favorable price, but as you know, discounts are related to many aspects, such as quality, after-sales, technology and so on. The most important thing is that you don't buy this product every day, so it's most important to have protection, just like my friend did before-

Right: right! Compared with 60% discount, 60% discount feels cheaper. In fact, if we adjust the price slightly, we can get a 60% discount, but that's dishonest to our customers. If we are dishonest in price, it will be more difficult for you to trust our quality, won't it?

Why is your product more expensive than others?

Wrong: Because the quality is different.

Wrong: Because our design is better and more famous.

Wrong: Handwork is not the same as design.

Wrong: You can take that cheap one.

Right: You mean someone else-ah! ]

I see, it's like this-(plus the comparison of product differentiation)

Right: right! In fact, for a brand, the price will not be set casually. He must consider quality, product technology, after-sales and other factors, and then set a reasonable price, because we don't want you to come only once If you can become our old customer, that's the most important thing, don't you think?

Right: right! Not only did you ask this question, but several customers asked this question at first, but later they not only became our customers themselves, but also introduced many customers to us! For example, Mr. Zhang introduced many customers on Valentine's Day last year, because he felt that he could buy good products here with peace of mind.

Your company now has a 30% discount. Will there be a lower discount in the future?

Wrong: I'm not sure.

Wrong: This discount is almost enough.

Error: Unlikely.

Wrong: It depends on the company's policy.

Wrong: Generally speaking, no.

Wrong: Not before, I don't know.

That's right. Please rest assured that our brand is responsible for customers, so we have a strong grasp of the principle of discount. We will never make a fuss about discounts casually. The discount is chaotic, so you don't feel safe when you buy it, do you?

That's right. Please rest assured that our brand is relatively standardized in this respect. Of course, this is also a performance of being responsible to customers. If we discount at will, it will get lower and lower every day, even if you like this product again, you won't feel at ease to buy it!

Twenty, my partner said "I don't think it looks good" or "I think it's average"

Wrong: How can it be bad? He is dressed in a special way.

Wrong: No, I think it's quite good.

Wrong: What do you think]

Wrong: mainly whether you think it is good or not.

Wrong: Never mind! We can see other things.

Error: This is our key product this season.

Yes, you really care about your friends. It's good to have a friend like you! What style do you think is more suitable for your friends? Let me introduce you. Let's make suggestions and help your friend find a suitable one.

Yes, you really care about your friends. It's good to have a friend like you! What do you think makes you uncomfortable? You can tell me, in this case, I can help you recommend a more suitable product! Let's exchange views later!