Why do some people think that it is getting harder and harder to do business in physical stores now? Is 20 19 all right?

The business of physical stores will definitely become more and more difficult!

The key is to analyze from two aspects, cost and profit.

1, all generated sales must be reduced to make a profit. Therefore, if the cost remains high, there will be no money to earn. The house in a physical store is the biggest cost and the biggest pit. With the real estate bubble in China, the rent of shops has also increased several times or even ten times, but the key point is that the demographic dividend has not increased, so this cost is inflated, which means that renting a house has cost a lot of money. After n times of turnover, the transfer fee is astronomical, which makes the already high rent worse. Secondly, you don't have to talk about the employee's job, the salary below 3000, even if you come to work for you, it won't last long, which also includes the problem of food and shelter. A slightly larger store will have five insurances, and a larger store will have a gold. However, even so, it still belongs to the low-wage range and will not be cherished by employees. Then there is the decoration of the store. If you earn less money, no one wants anything at all, because everyone has a good image of attracting others. If you can't keep up with your grades, you will naturally be eliminated. And the decoration costs range from tens of thousands to hundreds of thousands, only what you can't think of, nothing you can't install.

Speaking of profit, after so many years, many things have gone up in price, but the price of what you sell has not gone up, so you dare not go up. What's more, if you are lowering the price, or ensuring quality and quantity, lowering the price in disguise, then you will be under great pressure.

Generally speaking, on the one hand, costs continue to rise, on the other hand, profits continue to fall, so that operational difficulties will cause countless people to close down, countless people work for landlords, and countless people are busy for nothing.

It is not easy to open a physical store. He is a systematic project, and every step should be carefully calculated. He has to be professional to do it, or he is bubbling.

Physical store business is becoming more and more difficult for the following reasons.

First, the cost is getting higher and higher. First, with the rise in housing prices, the cost of rent has risen sharply. Second, the cost of decoration has also risen sharply with the rise in prices. Third, the cost of personnel has become higher and higher, and it is impossible to recruit personnel for three to five thousand yuan. Fourth, the cost of raw materials is getting higher and higher as the price rises. Fifth, with the constant standardization of tax management, the cost of taxes and fees is also rising.

Second, profits are getting lower and lower, and income-cost = profit. High cost, low profit, low income and low natural profit. There are two main reasons for low income. First, peer vicious competition, a large number of customers diverted, less passenger flow, less natural income. Second, the low price of e-commerce and the competition of peers will reduce the gross profit of products, which will lead to lower income.

To sum up: with the decrease of income and the increase of cost, it is more and more difficult to do business in physical stores.

20 19 if we don't upgrade the expansion model and profit model of physical stores, business will be more difficult to do. Therefore, 20 19 should start from two aspects: how to increase passenger flow and how to improve product profit rate. One is to increase the passenger flow with the help of new diversified drainage methods, and the other is to enhance the competitiveness of products, so as to improve the profit rate of products by making people have no me, people have my talents, and talents are new and different. 20 19 as long as these two things are done well, business will be better.

If you want to know the specific details, please pay attention. I will share first-class dry goods such as "how to drain physical stores at low cost" and "how to effectively improve product profit rate".

Thank you for inviting me!

It is said that the business of physical stores is not good now. Online Internet e-commerce giant Alibaba is opening a Tmall store, and Boxma Xiansheng and JD.COM are also opening physical stores. The offline store business is affected by the economic environment, and the consumption level of the masses is reduced. Coupled with the vicious competition from peers, can the physical store business of 20 19 usher in spring?

There is really no need to be so pessimistic. After all, physical commerce is the foundation. The social attributes of people's offline shopping will not change, but will only change and merge, which is irreplaceable and will surely reappear! Will 20 19 physical commerce be better? Don't be more! There is always success or failure in business, year after year. There is nothing better to do. The key is to look at the projects and marketing methods you choose.

As a shopkeeper who has opened his own shop for 6 years, I discussed some advantages and disadvantages of physical commerce with you on 20 19, and gave some advice to friends who have already opened or are about to open a shop.

First of all, let me talk about how 20 19 helps entities.

1, national support entity. 20 19 countries have clear support in funds and policies, especially for small enterprises, the most accurate irrigation is entity;

2. The implementation of "Electronic Commerce Law" has improved the entry threshold of electronic commerce and compressed the profit space of electronic commerce. If e-commerce has to pay taxes, let e-commerce and entities compete in a level playing field;

3. Pure e-commerce has passed the peak and is going downhill. The most obvious feature is that the growth of online dividends has slowed down significantly, and the cost of traffic acquisition is getting higher and higher. Even if many platforms acquire customers, the conversion rate is getting worse and worse. Many e-commerce giants have turned their attention to physical stores, such as Ma Yun's Box Ma Xiansheng and JD.COM. The physical store layout of COM.

4. Pay attention to the consumer experience. Nowadays, as a new consumer group, post-90s and post-00s are more curious about new things and pay more and more attention to experience, which can only be found in physical stores.

After talking about the advantages of opening a physical store on 20 19, let's take a look at what pits we should pay attention to when opening a physical store on 20 19.

1, high house price and high rent

For the entity, this is a big pit, which increases the cost of opening a store. Moreover, under high housing prices, young people's wallets are hollowed out, and they dare not spend, which reduces consumption. The group with the most consumption potential is the disadvantaged group, and its influence on the entity is predictable;

2. Uncertainty of trade war

Last year, affected by the trade war, it drove the whole economy. Maybe you fell into the pit before you found it.

3. The cost of social security will rise sharply.

20 19 social security is uniformly collected by the tax authorities, and paying social security according to the minimum wage standard has become a thing of the past. Labor cost is usually an important expense for founding an entity. In the past, social security could earn a little profit difference, and some made money. However, after the social security payment is collected by the tax authorities, it will inevitably increase the cost of establishing an entity.

As the saying goes, different people have different opinions. Physical commerce is the foundation of society and will eventually make a comeback. There are always many ways to make money, such as the arrival of Ma Yun's new retail. With the help of artificial intelligence, Internet and other technological advantages, we dare to try and apply new technologies, improve operational efficiency, reduce operating costs, focus on goods and services, and create value for consumers.

The cold winter has come, can spring be far behind?

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Physical store business is getting harder and harder to do. If you want to open a shop on 20 19, you must pay attention. No matter what industry opens a store, you must think about where your guests are and how to make drainage articles. When guests arrive at the store, they need to make a guest retention plan and must find ways to keep them for a long time. Finally, they must make use of businessmen. All these make it possible for you to open a shop without losing money, and you can be more and more cautious in investing. There are several reasons for the loss of enterprises.

First, the cost is getting higher and higher. First, with the rise in housing prices, the cost of rent has risen sharply. Second, the cost of decoration has also risen sharply with the rise in prices. Third, the cost of personnel has become higher and higher, and it is impossible to recruit personnel for three to five thousand yuan. Fourth, the cost of raw materials is getting higher and higher as the price rises. Fifth, with the constant standardization of tax management, the cost of taxes and fees is also rising.

Second, profits are getting lower and lower, and income-cost = profit. High cost, low profit, low income and low natural profit. There are two main reasons for low income. First, peer vicious competition, a large number of customers diverted, less passenger flow, less natural income. Second, the low price of e-commerce and the competition of peers will reduce the gross profit of products, which will lead to lower income.

To sum up: with the decrease of income and the increase of cost, it is more and more difficult to do business in physical stores.

20 19 if we don't upgrade the expansion model and profit model of physical stores, business will be more difficult to do. Therefore, 20 19 should start from two aspects: how to increase passenger flow and how to improve product profit rate. One is to increase the passenger flow with the help of new diversified drainage methods, and the other is to enhance the competitiveness of products, so as to improve the profit rate of products by making people have no me, people have my talents, and talents are new and different. 20 19 as long as these two things are done well, business will be better.

As a matter of fact, rents have started to decline in the last three years. Shops and shopping malls that do not take the initiative to reduce rents are difficult to survive, and they may not survive. Let me give you an example of a real shopping mall. In the past, the electricity rent in the store was 4,000 yuan/month, and more than 1600 customers passed by the door every day. Now it has dropped to 3,000 yuan/month, and the number of people at the gate is only over 300 people/day. If calculated according to the single-stream price, the rent of this store is equivalent to more than 20 thousand yuan/month. The reason is that online shopping and take-away derived from smart phones have greatly reduced the frequency of consumers' contact with entities, which is terrible. Why did you think the store rent was expensive before, but the business was good, but now it is cheaper and harder to do? To put it bluntly, Ali JD.COM and Meituan are both online real estate developers. As the saying goes, you can enjoy the cool under a big tree, but now you die under it. Ali said that there is no difficult business in the world, but the essence of the competition among these e-commerce companies in Ali is price war, and the reasonable profits of enterprises cannot be guaranteed. Because of the lower price and lower quality than you, you can't compete, but bad money drives out good money. As a result, there is no good business in the world. It turns out that business ecology is like a human body, with arteries and capillaries. Business is a hierarchical ecology. Now all the resources are gathered in the head, and the business system has been destroyed. The Internet has its high efficiency, but whether excessive internetization is a good thing deserves the whole society's reflection. I can't imagine how prosperous the commercial activities of a society will be in the future. Only couriers and takeout people link thousands of households, and each household has two points and one line.

"Physical store business"?

Thank you for trying to answer your own point of view.

First, it is necessary to divide industries. If it is the catering industry, if the flow of people is large, the business of physical stores is equally hot.

1. Even with the delivery situation of Meituan, the delivery is still in a physical store, not to mention that many stores bloom online and offline at the same time. Of course, because of ordering food online, there are people who deliver food specially, which will affect many people to go to the store in person and have a certain impact on some stores!

2. If the local population flow is not big, then the impact will be small, and there will not be many people eating themselves!

The second is daily necessities. In this case, inexpensive items are generally bought online, and many people are afraid to go to the store to buy them in person. One is lazy and the other is busy.

I believe more people go to physical stores to buy high-priced and high-value items. Experience and check it first, and then feel at ease!

Third, different people have different consumption patterns, especially those young people born after 70' s and 80' s, who basically keep their mobile phones all day. Electronic payment and online shopping have become a habit. They seldom go shopping in physical stores.

To sum up, the business of physical stores is really affected by online shopping, and the business of physical stores is really much more difficult than before.

4. Will the business of physical stores be good in 20 19?

1. According to the current social development, the business of physical stores is not much better. After all, young people are used to online shopping.

2. Thirdly, with the development of intelligence, some people who originally belonged to the manufacturing industry will also transfer to the tertiary industry, and the number of people doing business and starting businesses will increase relatively, and the competition will be fierce. Generally, the population flow in a place will not increase greatly, so the business of physical stores will not be much better than before.

Because the development speed of cities along 12345 is different, the flow of people in different regions is also different, the situation in different industries will be different, and the number of people under middle age in one region is also different. These situations will have an impact on the business of physical stores.

Finally, I hope that the online and offline business will be prosperous and the financial resources will be extensive!

My answer is that the business of physical stores will become more and more difficult! 200 19 will not be good either!

Why do you say that?

1. The impact of mobile Internet. Now is the era of mobile Internet. As long as you move your fingers, you can shop online, and shopping becomes very convenient and fast.

Online shopping is a trend. Nowadays, many young people shop online, which is a trend. We usually say that you can't use your advantages to go against the trend, we can only adapt to the development of this trend.

3. Physical stores do not have the advantages of online stores. Online stores can be sold all over the country. As long as you move your finger, no matter where you buy, the system will recommend the products of the manufacturers you buy locally. Basically, if you buy it today, you will receive it tomorrow, and you will definitely receive it the day after tomorrow at the latest. Good online stores have opened several stores on different platforms, and these fees are still cheaper than physical stores.

3. The physical store with high rent pressure can't breathe. Rents in first-and second-tier cities range from tens of thousands to hundreds of thousands, and are rising every year. The money earned by the physical store is not enough to pay the rent.

So 20 19 physical stores are not good either.

If you have no personal opinion, please correct me and leave a message.

20 19 the general industry has a high probability that it will not improve.

Affected by many aspects:

1. From the global environment, 20 19 is a year of change and turning, full of risks and opportunities. Recalling what Li Ka-shing said a few days ago, 20 19 is a crisis.

2. The bad economic environment directly affects the deterioration of consumer consumption, and the consumption amount will decline, which of course has an impact on the real economy.

3. Less affected industries may be distributed in the basic life level, such as catering, clothing, etc., closely surrounding all aspects of life.

In this environment, what ordinary people can do is to calm down and look for opportunities on 20 19, because the crisis moment is often the beginning of the turning point. Come on, little friend.

First, affected by the international economic downturn, trade wars and other factors, the domestic economy of 20 18 is facing many challenges and the variables are increasing. Although some businesses are doing well, more people are getting worse with the increase of variables, and the business is bleak, whether it is the real economy or the network economy.

Second, the rapid development of the online business economy has squeezed the living space of the real economy. Taking opening a store as an example, the major e-commerce platforms are not only cheap, but also delivered to the door, so people can shop without leaving home. This convenient cultivation of customer stickiness makes the customers of physical stores be diverted in large numbers.

Third, people are not optimistic about the economic situation and begin to cut back on consumption. People gradually stopped going to the shops they used to go to, and the business in these shops gradually became cold.