How to operate the headline number well?

At first, I didn't understand the mechanism of headlines at all, thinking that we should increase the number of fans to increase reading. In fact, it is the recommendation that determines the reading volume of headline articles. Headline number refers to the intelligent personalized recommendation engine from the media, which can accurately find readers. There is no need to have a large number of readers by paying attention to and seeking subscriptions.

Headline numbers distribute the content published by users to the audience of the content through machine algorithms. Intelligent personalized recommendation engine will find interested readers for articles and make recommendations according to the characteristics of articles, users and environment.

Headline recommendation mechanism

So how can we get high click-through rate and reading volume?

High-quality content is fundamental. Only when the content is good can readers forward, comment and read deeply. With good content, how can readers pay attention to reading your article? There is no doubt that it is the publication time of the article.

Copywriting is the key

First of all, we need to understand the composition of the article: title, cover picture and content, and the number of reading clicks is closely related to these three aspects.

(1), I said before how to get the title. In fact, the topic is nothing more than mystery, intimidation or suspense. , and finally arouse the reader's desire to click. If you don't know the title, you can collect 500 explosive articles with titles, learn from these ideas and become your own.

(2) At present, many self-media authors don't pay much attention to pictures, thinking that only the title and content are good. Actually, this is very incorrect. Netizens prefer looking at pictures to writing. If the picture is good, they will probably click. The first principle of drawing is not beautiful. Needless to say, this is a face-saving society after all.

(3) As for the content, to put it bluntly, writing explosive articles is mainly used to earn platform advertising fees, that is, several paragraphs with seven or eight pictures, with a total of 500 to 800 words. Done. Read hundreds of thousands and recommend millions. Form explosive materials. But these hundreds of words need you to rub the hot spots and have your own unique opinions.

Content is the key

So when should we publish the article?

According to the recommendation mechanism and monitoring data of headlines, morning and evening are better than noon. Why? Because if you post it at noon, you can only enjoy two hours of high recommendation, and then it is equal to evening, and the longer the time from posting, the lower the recommendation. Therefore, the best thing is that it is the high recommendation time immediately after posting, and the longer this time period, the better.

So which is more effective, morning or evening? According to the headline recommendation mechanism, the evening is better than the morning, because readers have more free time in the evening, and the reading completion rate will be higher. The evening press conference will immediately usher in a high recommendation period in the morning.

If it is published in the morning, you have to wait for 12 hours of recommendation at night, which is too long, and this 12 hour is the time for readers to go to work, so reading articles is not so interesting.

Release time

Of course, this kind of writing can be controlled by media authors, and you don't have to achieve these points to get a lot of recommendations. Higher recommendation volume should cover more readers in depth and breadth, reflecting the ability to judge and write content.