Is it better for MG to be a domestic brand or a "foreign brand"? Let all MG car owners tell us.

Speaking of the car brand MG, many people will not be unfamiliar. In the eyes of most people, MG is an ordinary domestic car brand under the SAIC Group, and its price is not high. It is a relatively low-end car brand. But is this really the case? Next, the editor will take you to learn about the real MG brand.

MG, the full name of Morris Garages, was founded in Oxford, England in 1924. "Encyclopedia Britannica" uses MG to define sports cars. The development history of MG is the most important part of the development history of the automobile industry in the UK and the world. In the British automotive industry, MG was once a brand that could keep pace with Rolls-Royce, Bentley, Jaguar, etc. It was favored by the British royal family and had unlimited success in the automotive arena, and had set 43 world records. Do you feel shocked when you see this? In fact, the achievements of the MG brand go far beyond this.

In its heyday, the MG brand contributed too many classics to the global automobile industry. Many industry firsts and the application of forward-looking technologies not only confirmed the century-old track gene, but also promoted the world's automobile industry. industrial development. It is just because of the "aristocratic" market positioning of the old British car companies that the brand has gradually lost its popular market share. In fact, this phenomenon does not only exist for MG, a British car company, other companies such as Rolls-Royce and Bentley , Land Rover and other car companies were sold due to poor management. Rolls-Royce was sold to BMW, Bentley was sold to Volkswagen, Jaguar and Land Rover were sold to the Indian TATA Group...

In 2005 On July 22, Nanjing Automobile Group Co., Ltd. successfully acquired the British MG Rover Motor Company and its engine production division, setting a precedent for a Chinese enterprise to acquire a famous foreign automobile company. The company after the merger is called Nanjing MG Automobile Co., Ltd. The new company reintegrates the assets and resources of the original British MG Rover Company and Nanjing Automobile Group, integrating world-class process equipment, R&D facilities, vehicle engine manufacturing technology, top technical management talents, and the MG brand.

In April 2007, Shanghai Automotive Group Co., Ltd. (SAIC) fully acquired Nanjing Automobile Group, thus becoming the new owner of the MG brand. Since then, all production of MG cars has been domestically produced. The MG cars we see on the market now are all products after the brand has been localized.

After reading the editor’s introduction to the MG brand, has it refreshed your understanding of this brand? This is a brand that once had a glorious history and culture, but later encountered problems in its operations. The brand was sold to China. Thanks to MG Motor's deep accumulation and good manufacturing foundation, SAIC MG has successively launched a series of classic models, and its market recognition is also increasing.

Nowadays, MG Motor has successively put into production MG 7 Series, MG 6 Series, MG 3 Series, MG TF sports car and other series of models. However, now MG Motor has completely achieved localization, and it is different from the once glorious old brand. MG Motor has almost nothing to do with it, and its products are sold both domestically and internationally in China.

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This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.