Dong Mingzhu's gambling promotion effect is extremely good. What other excellent publicity schemes do the business circles have?

For example, coconut palm juice, the gratitude and resentment of Jiaduobao and Wang Laoji, and the love and hate of Red Bull, Le Hu and Gatorade, hahaha, I have to admire these two business tycoons. In this way, they can easily win attention without blowing off dust. Although they have made a bet, it is not a matter of their private words whether they can implement it. Maybe they are secretly happy on WeChat and may still be discussing the world.

let's talk about what other corporate propaganda methods can be called classics.

Let me talk about a cold medicine with a little sense of the times, white and black. "White plus black" is a great idea. It looks plain, but simply separates the cold medicine, and puts the sedative "chlorpheniramine" in the cold medicine in the black film, and does nothing else; In fact, it is not simple. It is not only very different from competitive brands in appearance, but more importantly, it conforms to consumers' lifestyle and achieves a strong communication effect of association. What's more, with the help of advertising companies, "white plus black" has determined the simple and concise advertising slogan "Treating colds, black and white". The core message of all advertising communication is "Take white tablets during the day and don't sleep; Take black films at night and sleep soundly. " The product name and advertising information are clearly conveying the product concept. Let's talk about the somewhat sweet Nongfu Spring. In the drinking water market, it has long been full of smoke, and in the face of many big brands, Nongfu Spring, a new brand, is even weaker, more pitiful and more helpless. Moreover, the cost of Nongfu Spring is also very high. After all, Nongfu Spring only takes water from Qiandao Lake, and the transportation cost is high. Nongfu Spring cut into the market at this time, and resisted the impact of many domestic and foreign brands in just a few years, ranking the top three in the industry. One of the success factors lies in its differentiated marketing strategy. The direct expression of differentiation comes from the concept of "a little sweet"-"Nongfu Spring is a little sweet". Is Nongfu Spring really a little sweet? I don't know, it's more of a concept of communication. The water of Nongfu Spring comes from Qiandao Lake, which is a spring water collected from many mountains. After the self-purification and purification of Qiandao Lake, it can be said to be a sweet spring water. But how can we make consumers remember the sweet spring water? "Nongfu Spring is a little sweet" does not require that the water must be a little sweet. Sweet water is synonymous with good water, just as coffee tastes bitter, but Nestle coffee says it tastes great, which means it is good coffee. There is a word "sweet spring" in Chinese, and the explanation is sweet water. "Sweet" not only conveys good product quality information, but also directly reminds people of sweet and refreshing spring water, which naturally feels "a little sweet" when drinking.

finally, as a brainwasher, I will ask you, if you don't receive gifts during the Chinese New Year, what will you receive?

In China, if anyone mentioned that "no gifts will be given during the holidays this year", anyone can tell you that "gifts are only melatonin". Melatonin has become the first representative of the gift market in China. Because sleep problems have always been a big problem for the elderly, even middle-aged people can't sleep. Moreover, at least 7% of women in China lack sleep, and 9% of the elderly often have trouble sleeping. The "sleep" market is so big. However, after the concept of "nourishing blood" and "regulating intestines and stomach" was introduced by Hearts K, the market of health care products in China reached its peak, and when the reputation of health care industry fell to the bottom, it was impossible for melatonin to rise rapidly only by a concept of "sleep". As a single variety of health care products, melatonin quickly launched the market in a very short time, and ascended the throne of health care industry, China, leading China's health care industry for five years. The most important factor of its success lies in finding the axis concept of "gift giving".

China is a country of etiquette. Gifts will be given on holidays, and gifts will be given to melatonin (sorry, brainwashed). There are various gift-giving behaviors such as New Year gifts, visiting relatives and friends, giving gifts to patients, public relations gifts, wedding gifts, gifts from subordinates to superiors, and gifts from young people to elders. How huge the gift market is. The key to the success of melatonin lies in its positioning in the huge gift market, and it benefits from the principle of "positioning first" in a preconceived way. It is the first to clearly position itself as a "gift" and lead the consumption trend with gift positioning. So, accurate positioning is also very important. I don't know what the gambling date between General Lei and Sister Dong is like.