Buy an eco-car Chery QQ ice cream opens the scene and defines the automobile era.

20211On February 28th, the launch conference of Chery QQ ice cream was held in Wuhu, Anhui. As the first model of Chery iCar eco-empowerment, QQ ice cream is not only a travel tool, but its listing also means the arrival of a new lifestyle, which means that Chery new energy has entered a new stage of industrial layout. Through this car, Chery New Energy will get through the direct connection between the brand and users, establish more direct, more efficient, more real, deeper and more personalized value interaction with users, and provide different lifestyle choices.

Quality benchmark of cars of the same class

From the product point of view, Chery QQ ice cream is the product of the company's full insight into the needs of market segments, and it is a fashion single product with both use value and emotional value created by the concept of scene customization.

Whether it's the appearance of Q Meng, the interior of contrast design, ample interior space, far exceeding the expected safety or price, Chery QQ ice cream can fully meet the travel needs of the public represented by family users and Z generation young people. The door interior "0" elbow rest, the main driving pedal, the multi-function steering wheel and the front and rear row 12V power interface also bring a more exquisite experience in a subtle way; As well as German Rheinland certified seat fabrics and various interior environmental protection materials, full of sincerity.

It can be said that this car has outstanding advantages in terms of safety, functionality and practicality compared with the existing cars of the same class on the market. The ultimate details reflect the determination to become a quality benchmark at the same level.

Chery iCar ecological blessing, QQ ice cream opening scene defines the automobile era.

If a car is a means of transportation, consumers are concerned about the performance of the "three big pieces" such as engine, transmission and chassis, which is the era when products define cars, then with the development of mobile Internet and the upgrading of automobile industry to intelligence and networking, consumers' attention has been more focused on the mobile terminal of cars, responding to and meeting different needs in diverse life scenes, and the era of scene-defined cars is coming. And QQ ice cream with intelligent network connection and Chery iCar ecological blessing will open the curtain of this era.

At present, automobile enterprises are transforming from product manufacturing enterprises to technology enterprises, service enterprises and big data enterprises, and from "service vehicles" to "service people". For Chery New Energy, selling cars is only the beginning of product development. After the user buys a car, the enterprise meets the individual needs in the user's scene through the continuous iteration of products and services, and the carrier of iterative update and response demand is Chery iCar ecology. As Chery's "Digital Special Zone", iCar Ecology takes user thinking and Internet thinking as the core, builds a cross-industry ecosystem with cars as the carrier, and provides service value for the whole scene of users' lives.

ICar eco-empowering QQ ice cream is not only reflected in the basic aspects of vehicle remote control, online service, online vehicle inspection, door-to-door service, auto finance and insurance, but more importantly, ICar eco-leads Chery's new energy organization structure to the goal of quickly and flexibly responding to user needs. Under this new organizational structure, only users are the focus of the whole organization. Through the digital system, users' information from all directions will reach the relevant departments, realizing quick and agile response.

At present, the iCar ecosystem has attracted the continuous participation of head enterprises in different industries such as Haier and Ali. The multi-industry enabling ecosystem has made the extension of automobiles extremely broad. Linking smart homes, smart cars and smart butler services will create an intelligent life service system that matches users' personal living habits and realizes "thousands of cars and thousands of faces".

QQ ice cream is the first carrier of iCar ecological strategy. In the future, the iCar ecosystem will integrate more outstanding enterprises from different industries, extend the three-dimensional service value of more dimensions, and redefine the automobile from the dimensions of service, technology and products with the user demand as the origin.

New marketing model helps QQ ice cream take off.

In addition to the multi-scene service value based on automobiles, iCar Ecology has also brought a brand-new marketing model that is guided by users' "value perception" and directly connects with users, so that users can feel different from the traditional new experience in pre-sales, in-sales and after-sales links.

Based on user operation and digital supply chain system, iCar Eco-Online has created a brand-new business model directly facing users, and through cooperation with Eco-Online, users can enjoy more transparent prices, smoother consumption channels and more efficient transaction processes. For example, users who buy QQ ice cream in Tmall can get the free return guarantee within 30 days provided by Tmall's "Worry-Free Car Purchase". As the first car model to sign up for "worry-free car purchase", QQ ice cream shows full confidence, which eliminates users' concerns about online car purchase and guides the change of users' concepts.

Offline, iCar Eco has created an agency model of "no secondary store", which greatly reduces the operating burden of agents with light assets, zero inventory and high commission, so that stores can focus more on providing good services to users. At present, Aika Eco's 1300 stores have spread all over 27 provinces, 233 prefecture-level cities and 1038 districts and counties, especially in key areas.

Up to now, the cumulative order of Chery QQ ice cream has exceeded 70,000. Even though the 65438+was listed at the end of February, the actual sales volume of 9866 was still achieved in that month. Behind the eye-catching achievements is not only the recognition of products by the market and users, but also the digital transformation layout of Chery based on user thinking and Internet thinking. Such achievements also give us reason to believe that the era of defining cars by scenes has really arrived.