KFC's "family bucket" is expensive and rare. Why is the sales volume so good?

1, fried chicken is for eating, and the whole family bucket is for creativity.

KFC has always been dubbed Kaifeng cuisine by netizens. KFC is no longer satisfied with selling only fried chicken. The whole family also slowly introduced some Chinese restaurants, such as Lu chuan barrels and moon cake barrels. Some netizens even questioned whether everything can be KFC.

In fact, to be more accurate, everything can be a family bucket, because no matter what is sold in the bucket, the family bucket automatically covers the food inside like a filter screen, making all the operations more rational, which is closely related to KFC's perennial use of barrels, because this operation is already very familiar.

2. Marketing veteran of popular psychology

Although there are so many ideas, marketing will eventually return to the actual operation of selling goods. As a marketing teacher and an old driver, KFC can be said to have quite a say. In 20 17, there was a major bug in KFC's APP. Users can get a half-price ticket for six people by changing their birthday to 20 160828.

After discovering this bug, all enthusiastic netizens can be said to have sent out one after another, calling on everyone to buy a roll together, and quickly placing an order without the official fixing the loophole, so that consumers who had no intention of eating the whole family barrel at all, in order not to miss this wave of dividends, also took shots, making this APP suddenly rush to the top of the download list.

3, the drama of the whole family barrel is more than the protagonist fried chicken.

Do you think the whole family bucket is just a bucket? In fact, the bucket in the whole family bucket is only the packaging and utensils of fried chicken, because his plays have more holidays than the protagonist, which is actually beneficial. First, if someone sells fried chicken in KFC every day, consumers will feel tired of watching it. However, if the whole family takes it out to play, then creativity is no longer limited to products, and it can still easily attract consumers' attention within the scope of the brand, and it also gives more entrepreneurial space. In addition, the change from a package may bring product innovation, but also form a memory point for the public.