What is the difference between SEO promotion and SEO optimization? Is it the same?

The difference between SEO and network promotion: First of all, conceptually speaking, network promotion means that enterprises are participating in network promotion activities from applying for domain names, renting space, preparing websites and establishing websites until the websites are officially launched. Usually, what we call network promotion refers to activities such as publicity and promotion through various means of the Internet. To be exact, this is also a part of Internet marketing, that is, promotion through the Internet will eventually increase the conversion rate. SEO (search engine optimization) is short for search engine optimization. SEO refers to making the basic elements of a website suitable for the search principles of search engines by adopting reasonable means that are easy to be indexed by search engines, making it more user-friendly, so that it is easier to be included by search engines and subordinate to SEM (network marketing).

Secondly, we should analyze it in essence. SEO includes two parts: on-site optimization and off-site optimization. Here, I won't go into details about on-site optimization, but we mainly talk about off-site optimization, because this is also the source of ambiguity. When optimizing the site, we usually focus on the optimization of external links, including the usual: blogs, Weibo links, soft links, forums, Zhihu, Q&A links, the most common friendship links, etc.

But these are not network promotion, but the number of external links of a website increases, the website ranks high in search engines, the number of search engines increases, and the number of website visits increases. So how to break through the bottleneck of qualitative change? In order to achieve qualitative change, it must be based on the accumulation of SEO, that is, the truth of "how to change variables into qualitative change", so we must completely abandon the concept of "SEO is network promotion" and re-understand and learn.

At this time, the reader may have a problem. What should they do?

First of all, you need to locate the website, what business and products the company operates, and the website should correspond to it, and the later costs and gains should also be taken into account. For example, the main business of wheat bags is fashion bags, subdivided products and SEO, and the effect is good.

The second is the website construction and SEO stage, and do a good job of optimization inside and outside the station.

So strictly speaking, SEO is not the same as network promotion, and network promotion must go through this stage of SEO, otherwise network promotion will lose its own significance and role.

First, the ultimate goal of SEO and network promotion is different. The purpose of SEO is to make the website have better collection, better ranking and more visits. The purpose of network promotion is to show the overall value of a company on the network.

Second, SEO paves the way for network promotion, which uses the pre-optimization of SEO to maximize the publicity effect through other non-SEO means.

Third, the objects of SEO and network promotion are different. The object of SEO is the website, while the object of network promotion is the whole business, products, brands and the overall image of the company.

As time is limited, I will stop here first. Maybe what I said is a little simple, and maybe readers have other original opinions. I hope to discuss this issue with my friends in the future.