Taobao Tmall Store Operation

We all know that the current Internet era has brought us a lot of convenience, such as online shopping platform and WeChat communication. Let's talk about Taobao today. Taobao has thousands of users and many people buy it. The convenience he brought us is also very great. We just need to enjoy the purchase and wait for the arrival of our favorite goods at home. It is precisely because of this that many businesses are attracted to settle in, but there is bound to be great competition. Therefore, our unreasonable operation will definitely have no income.

Taobao Tmall Store operates first. What data do you need to support the action plan? What effect is achieved? 1. Operation steps: drainage, marketing activities, channel cooperation and membership marketing. 2. Target data: sales volume. 3. Flow indicators: UV, PV, PV number per capita and average residence time. 4. Operating performance: collection rate, conversion rate and order volume. 5. Operational data: conversion rates at all levels. A good standard should be at least higher than the industry average, and a higher standard is to be the first in the industry. 1. What is the essence of operational competition: 1, product, 2, team, 3, operation, 4, capital, 5, supply chain. Second, the operating rhythm: 1, strategic planning, 2, tactical formulation, 3, task decomposition, 4, target implementation. The focus of store operation is different at different stages, so we should grasp the rhythm and don't do something that backfires. For example, the cost-effective activities of new stores will disrupt the normal price system and store growth plan, and products and services will not keep up, resulting in a vacuum in subsequent sales and reducing customer experience. Later, I will focus on the stages of store operation, and the work plan for each stage is different. Third, the core of operation: commodity operation, service operation, buyer operation and relationship operation. For more details, please consult: 6 10024346 1. Do a good job in commodity operation and what products to make. We need a complete set of operating standards, with the aim of creating explosive groups as soon as possible and maximizing the profits of existing capital. 2, service management, establish a set of high-quality and reasonable service system standards, optimize the window access of each customer, formulate a unified standard process, all people in the company have a unified way to deal with customer problems. 3. The buyer operates and establishes the CRM system. No matter what you do, there will never be a virtuous circle of development. Promotion, word of mouth and brand are all based on customers. 4. Relationship management is a compulsory course in China. At the beginning of public relations, we should have a plan, establish principles and handle skills. Political pressure is a security issue for the company. Only by filing at any time and making good preparations can it develop smoothly. Iv. operational focus: 1, product, 2, flow, 3, transformation, 4, membership. V. Marketing ideas of operation: I understand that marketing only does two things: developing new customers and maintaining old customers. And the AB list in the new mode: Our activity is to shoot A and send B in disguise, in order to help merchants quickly accumulate sales praise, and at the same time improve the weight ranking and dynamic rating, with the aim of introducing more natural traffic to your store. Please consult 6 10024346 "shoot a and send b" if you need to make a deal. Operating procedure: 1. Provide as many small gifts as possible for the launch event that need to be brushed. Displayed on the platform. 2. After the demo activity is launched, you can choose the buyer who applies for the activity in the background. 3. Normal delivery After placing an order as required, the buyer will send a small gift to the buyer. 4. Buyers who are satisfied with the refund will submit screenshots of favorable comments, and then refund the money after checking satisfaction.

What is Taobao operation company? In fact, I started as an operation assistant and grew up slowly. Many people want to start as an operation assistant when looking for a job, but they don't know what the specific job content of an operation assistant is. Today, I'll tell you something about the work of an operation assistant.

In fact, every company has a different positioning for the operation assistant, so what I'm talking about here is basically what each operation assistant needs to deal with according to the job requirements of the company you want to interview. You can make a reference.

As an operation assistant, that is, an assistant position working with the operation director or sales manager. Assist sales manager to collect, input, summarize and analyze all kinds of information. The overall work is as follows:

Assist the operation in planning, promoting and implementing various promotional activities of store goods, and know when to report what kind of activities, such as daily specials, bargain hunting, gold panning, snapping up, etc. Different activities have different requirements for stores and products and the strength of online stores. This must be known.

Know how to use all kinds of suitable online marketing promotion methods and resources to improve the popularity, ranking and page views of online stores, improve the transaction rate and achieve the sales targets set by the company.

A good Taobao operation pays attention not only to online but also to offline. Because competition is not only online competition but also offline competition. Sometimes Taobao's online management is very good, and it is very helpless if it doesn't work offline.

What are the operating modes of Taobao? 1. Market research It is necessary to do market research in any industry. If the budget is sufficient, you can buy a data cube, so that you can analyze the overall market of the industry you want to enter in Taobao system, including market analysis, buyer analysis, seller analysis and so on. , and understand the search habits, buying habits, buyer information, ranking and scale analysis of popular stores.

2. Marketing Positioning The marketing positioning of online stores is very important, and it is the basis for guiding online store decoration, copy editing and selling point appeal. Positioning is basically to cut out a market with its own unique competitiveness in a hot market, and niche products will have a good long tail effect on Taobao.

3. Online shop decoration Shop decoration is generally recommended to be outsourced to a professional design team. These services can be searched on Taobao, but you need to describe your related needs clearly.

4. Traffic Raiders Many sellers like to complain, there is no traffic, and they are worried. In fact, it is not difficult to master relevant skills and make rational use of rules to obtain traffic. To open a physical store, you need to open it where there are people. To open an online shop, you need traffic before someone comes in. Taobao traffic is divided into free natural traffic and paid traffic. Natural traffic basically comes from keyword search, so it is important to be familiar with the rules of Taobao search engine. Choosing words is very important to improve search traffic. Data Rubik's Cube has a good function of word scouring. Print out the top 200 words of popular search through the Taoci function, and then manually select the keywords that match your baby. My criteria for choosing keywords are: attribute relevance, high conversion rate, and the larger the value (search volume/total number of treasures), the better (this shows that there are more people looking for it and less competition). I chose the keyword handsome and named the baby. In fact, Taobao has introduced the naming method to many experts. My method is to combine the selected phrases into a readable title within a limited number of words. There are two rules for natural search pages, one is to prioritize by shelf time, and the other is to sort by popularity. Sorting according to the shelf time reflects the fairness of Taobao search, so that all sellers in the whole network have the opportunity to display, provided that the title keywords and category attributes are optimized, which is in line with the buyer's search habits. However, to avoid illegal business, we should also join services such as consumer rights protection. The shelf time should be well controlled, and how to control the data of buyers' browsing time and purchase time provided by the reference data Rubik's cube. By optimizing the search optimization of shelf time, it should not be a problem for small sellers to earn a little money to support themselves if their customer service and sales skills are ok. Popularity ranking is based on popularity factors such as baby's sales, page views and collections. Therefore, many well-made online stores will try their best to create their own explosions, which will attract traffic and drive the sales of other treasures. There are many kinds of paid traffic, that is, advertisements, which can be selected according to your actual situation.

At present, the through train and taobao guest should be suitable for all ages. Through train is a simple promotion tool. All the words selected in keyword optimization before can be used. Of course, you have to analyze the buyer's traffic time, payment time and geographical distribution through the data cube, make targeted delivery, track the delivery effect every day, and adjust the promotion plan reasonably. Upper limit of through train bidding: baby profit x baby conversion rate. If necessary, you can mention it online and decide according to your own budget. Under normal circumstances, the promotion of through train is only aimed at products that will cause explosions. The choice of explosions is very particular. Generally speaking, there are many styles to choose from, and they are classic models, which will not be out of date for a long time and need to be in stock. And the related sales content of the baby details page should be optimized. The price system of online stores can basically be divided into four parts: publicity, profit, competition and brand. It is enough for small sellers to have the first three. Promotional products only play the role of attracting traffic, and the price and style are relatively acceptable, which can bring relatively large sales, thus further enhancing the position of "popularity" in search pages. Profit-oriented products are profitable products. Every explosion page needs to optimize the content of related sales and guide buyers to buy high-profit treasures. Of course, customer service staff also need guidance when receiving consultation. Boutique is mainly to enrich the choice of shop products. Taobao guest promotion sometimes needs to be done, and the commission ratio should be well controlled. If the specific know-how is new, you should go to Taobao's help.