How can agricultural products be recognized as e-commerce by everyone?

The target is a man with great ideas. I want to gain everyone's recognition by highlighting the characteristics of agricultural products. What are the characteristics of agricultural products?

0 1. Regional public brand of agricultural products

In a big way, it is to be an "agricultural product brand". At present, more than 90% of agricultural products brands still belong to the category of "regional public brands". For example: Pinggu peach, Xuanhua milk grape, Zhuanghe blueberry and so on. We will find that these agricultural products all carry a place name, with "place name" and "geographical indication products" as credit endorsements, and finally form "regional public brands of agricultural products".

Regional public brands of agricultural products have been widely recognized by consumers. Consumers go to fruit shops to buy agricultural products and buy agricultural products on e-commerce platforms. The first question that pops up in their minds is "Where is this agricultural product?" .

In the eyes of consumers, an agricultural product in a certain place is very famous. As we all know, the taste and quality of agricultural products grown in this place are naturally guaranteed.

02. Enterprise brand of agricultural products

The regional public brand of agricultural products has been recognized by the agricultural product consumption market. However, for enterprises, the scope of brands is too large to be used alone. As enterprises, what they want is "how to highlight the characteristics of their agricultural products on the basis of regional public brands of agricultural products".

After all, if agricultural products in the same region compete with each other, they all belong to "regional public brands". Then the characteristics of agricultural products are obviously not prominent enough. Therefore, what we want is to build an "agricultural product enterprise brand" or an "agricultural product brand".

The brand of agricultural products enterprises is that when others mention a certain enterprise, they will know what agricultural products their enterprises have and the quality is still very good. This is like, when we mention Alibaba, we know that this company is doing e-commerce; Speaking of Tencent, this is social; Speaking of Evergrande, this is real estate. Of course, the business of the enterprise itself is not only these, but also must have a "label". And this "label" is the feature.

As far as I know, some agricultural products enterprises mainly focus on durian or cherry. So when it comes to this enterprise, I think of durian or cherry. If this enterprise can further mention durian or cherry, it will think of this enterprise. Then it shows that the characteristics of this enterprise are very prominent. Let me briefly talk about "agricultural products brand".

03. Brand of agricultural products

The brand of agricultural products refers to the brand of the product itself. Take cars for example, Mercedes-Benz, BMW and Audi. These are the brands of automobile products. Now there are people doing agricultural products and product brands, but they really do very little. Up to now, the brand of agricultural products has been made, which may be "Chu orange"

Brands of agricultural products are hard to come by, and money may not be available. Quality and other attributes are the most basic requirements of agricultural products brands. On this basis, there must be a story that hits people's hearts directly. This story should vividly show some intangible spirit. The story of Chu Orange is Chu's entrepreneurial story, and behind this story is Chu's indomitable entrepreneurial spirit.

Speaking of this, in order to highlight the characteristics of agricultural products and gain everyone's recognition, we have learned "regional public brand of agricultural products", "enterprise brand of agricultural products" and "brand of agricultural products".

These three regional public brands can be directly used as agricultural products. For most enterprises, doing a good job in quality and service on the basis of regional brands of agricultural products will be recognized by most people.

04. Only by doing well in quality can we highlight our own characteristics.

Of course, agricultural products are not easy to preserve. Especially when we are doing e-commerce, agricultural products are delivered to customers by express delivery, and it is easier to break down after running for two days on the express delivery road. If the customer finally receives a box of bad agricultural products, whatever the reason, it will be put on our company.

At present, there is still a lot of room for the basic skills of agricultural product quality. We have consolidated this basic skill, and the characteristics are highlighted.

As for the three brand categories mentioned above, it is not too late to think again before we really lay a good quality foundation.