What is the most direct reason for the weakening of home ownership during the Spring Festival holiday in 2022?

During the Spring Festival in 2022, the Shanghai property market took the lead in picking up, and 505 new houses were sold during the Spring Festival holiday, up over 300% year-on-year. During the Spring Festival, many sales offices in Shanghai "closed down", and the popularity of many popular properties soared. Coupled with the recent signs of relaxation in the credit side, the speed of loan approval and lending has accelerated, and the Shanghai property market has been highly active during the Spring Festival. Shenzhen and Guangzhou are still adjusting. During the Spring Festival, only 98 sets and 9 sets of new houses were sold, down 20.3% and 84.5% year-on-year.

Judging from past experience, at the end of each year, many developers often put up slogans such as "special rooms" and "great benefits at the end of the year" to attract buyers at low prices and boost sales. But this year, this vision failed. Although the local property market does not fight during the Spring Festival, buyers are not willing to buy houses, and the transaction is limited, which makes it difficult to become the main beam supporting the sales of housing enterprises. Zhang Dawei, chief analyst of Zhongyuan Real Estate, analyzed that compared with the normal years before the epidemic, the turnover of returning home buyers in the Spring Festival of 2022 dropped by more than 30%.

Generally speaking, developers will give certain discounts to buyers who return home during the Spring Festival. Because most developers have a great demand for funds at the end of the year, they will introduce some preferential policies of exchanging price for quantity at this time, and many properties will release greater discounts during this period. For property buyers, this is a good time to buy a house. Spring Festival is a holiday that many people can rest for a long time in a year, so many people will choose to return home to buy a house during the Spring Festival, especially migrant workers who have been wandering for a long time. I believe that only a long holiday during the Spring Festival can give you enough time to inspect your favorite real estate, so that you can clearly understand the information of the real estate and then buy it rationally.

Judging from past experience, at the end of each year, many developers often put up slogans such as "special rooms" and "great benefits at the end of the year" to attract buyers at low prices and boost sales. But this year, this vision failed. Although the local property market does not fight during the Spring Festival, buyers are not willing to buy houses, and the transaction is limited, which makes it difficult to become the main beam supporting the sales of housing enterprises.