What is the purpose of sales?

The purpose of sales begins with the investigation and prediction of the market and the evaluation and analysis of the marketing environment. Based on this, managers can confirm the satisfaction of consumers' demand and the objective existence of market opportunities, strengthen the core competitiveness of enterprises with the help of market analysis, target market selection and market positioning, and use the marketing combination factors that enterprises can control, such as products, prices, channels and promotions, to meet the market demand and win market loyalty and competitive advantage. Through effective marketing planning and organization,

in a word, the purpose of sales is to deeply understand and understand customers, so as to make the leveling or service completely meet the needs of customers and form product self-sales.

sales skills:

1. Sales staff need to have a better understanding of the real decision made by customers and the purchase process after making the decision;

2. Ask the right questions. Most salespeople don't ask the right kind of questions, so they should prepare the questions in advance. The influence of poor questioning skills is enormous. This will lead to delay and opposition, poor demonstration of incorrect solutions, no difference from competitors, and missed sales opportunities and other forms of resistance;

3. Business acumen. If you want to help your customers become more successful, you need to know how enterprises usually operate, how your customers' industries operate, how your customers achieve their market goals, and how your company's products can help them better serve their own customers and have the credibility needed for sales;

4. Listen actively. Sales professionals have been chattering about themselves and their products and missed important listening. More importantly, keep your mouth shut and let the customers talk. Yes, you should guide the conversation, then listen and digest it correctly. We know what many customers really need so that you can position your products correctly.

5. Propose meaningful solutions. Most salespeople claim that this is their best skill. In fact, as managers, we tend to hire people who have a glib tongue. In reality, when it comes to making presentations, quality is far more important than quantity. When salespeople focus on presenting specific solutions to previously agreed needs, they rarely fail;

6. Manage your emotions. The way salespeople explain their success and failure to themselves is very important. Form a style, regard adversity as temporary, build up psychological impact resistance, emotional toughness and patience, so as to cheer up from setbacks and take the initiative when appropriate.

Reference: Baidu Encyclopedia-Sales