What does Internet marketing generally include? How to study well?

Online marketing is actually just a few categories. Don't read anything like 110 mentioned on the Internet. That's all using various network tools.

1. SEO (content information optimization on various platforms (the entire network) to obtain search rankings on the home page or the first three pages. Don’t listen to what those SEO experts say, SEO is the search ranking of information on the entire network) Optimization technology, not just the optimization ranking of independent websites. This requires targeted positioning and platform selection. Try to combine yourself with choosing high-quality platforms for content optimization and keyword optimization).

2. SEM (keyword bidding ranking). It almost only works on independent websites. If you don’t understand the essential principles of SEO, it will be difficult to do it well. This is related to the selection of keywords and creativity. copywriting quality).

3. New media (what is the concept of new media? Baidu. In new media marketing, content quality is very important. For example, Weibo, WeChat, QQ, etc., whether the text is well written and whether the value points can trigger ***Ming, etc. all determine the effectiveness of marketing and communication. This is actually closely related to the Internet sense that keeps pace with the times. Many well-known writers are also unable to use Weibo).

4. Video marketing (including mainstream video platforms and various short video platforms. In video marketing, the more difficult thing is creativity, and creativity is closely related to marketing skills. Those short videos such as Kuaishou, Douyin, etc. The media actually all have team planning, creativity and management, and they use social marketing as the core of traffic).

5. Information flow marketing (the so-called "information flow marketing" refers to the advertising and marketing method using various pictures or short videos in social media, portals and other platforms. Its advertising The effect is mainly determined by marketing creativity. Just like various print ads and video ads in various places offline, the application scenarios are different).

6. E-commerce sales (this refers to opening stores, marketing and sales on various e-commerce platforms such as Alibaba, Taobao, Tmall, JD.com, Amazon, etc.). The core of e-commerce operations is still focusing on keyword search Ranking. Whether it is free optimization, through-train, diamond exhibition, etc., the platform is too big, there is too much information, and the rules are too dense. Without search ranking, your store will be like in the dark corner of the underground tunnel).

7. Email marketing (email marketing refers to the method of writing push marketing emails using various online mailboxes. It is characterized by wide range, high efficiency, low cost, strong pertinence, high feedback rate, It has a wide range of applications and is easy to operate, so email marketing is an enduring marketing method. However, spam can easily arouse customer resentment, so good email content is the core focus of marketing results).

8. Others, etc. (In fact, they are all inseparable from the above seven types. One type is - "hard push advertising marketing"; the other is - "search ranking marketing promotion" . In short. The essence of online marketing is competition in the information highland. No matter how you promote marketing, it is a marketing competition that requires symmetrical supply and demand information.