Why today's headlines have a high market share?

In the past five years, I have never cultivated myself as the target user of today's headlines, but out of professional habits, I have been paying attention to the growth of today's headlines.

Today, when the headline was first launched, it was dressed as an information client, which made several major portals mistakenly think that it was a colleague who ran with them. However, when today's headlines were valued at $500 million, some peers smelled something was wrong. At this time, I have to mention Sohu, a domestic veteran Internet company. It took the lead in attacking today's headlines and took it to court for infringement of intellectual property rights. On the other hand, Sohu news client has also started intensive revision.

"Personalized recommendation" is the positioning of today's headlines. The feedback of these five words on the client is the slogan of today's headlines. "You care about the headlines. This slogan is so simple and wonderful that users feel that my needs are so important. This app was born for me.

When today's headlines capture users' minds by "personalized recommendation", users will not easily accept a second product of the same type.

(2) Hide your real goals prematurely.

Perhaps today's headlines did not deliberately conceal their true intentions at the beginning of their business, but from the results, today's headlines were indeed mistaken for an ordinary news client by other Internet companies in the first two years.

When Sohu brought today's headlines to court, today's headlines only "transcoded" and "grabbed" what they defended, and did not mention what "artificial intelligence" they wanted to do. If their journey is a starry sea, it is estimated that internally and externally, they have always been relatively low-key and have not made a big splash.

This operation helped today's headlines paralyze their opponents. Today's headlines have become the general trend when opponents see the true intention of today's headlines. If they don't die, they won't die

We might as well think about it. Join Zhang Yiming, talk about Malik Cloud, and talk about what I want to do at the beginning of my business. I want to be the fourth pole of the Internet in China. Do you think I can stand being besieged by other companies? Do you think today's headlines can be bigger? BAT can throw out a competing product with today's headlines if it has money, not to mention its strong technology.

(3) Today's headlines chose to support the war by fighting.

Today's headlines began to sell advertisements to agents from 20 14, and set up their own sales team to sell advertisements from 20 15.

When today's headlines do this, other startups are telling stories, doing O2O, and looking for a round of financing from investment institutions. But today's headlines chose the opposite path, selling advertisements and making direct profits.

As the saying goes, don't panic when you have food in your hand. Today's headlines are provided by selling advertisements. These materials are used for the promotion of app and the research and development of new projects.

After this operation, today's headlines not only failed to exchange ammunition by diluting shares, but also did not have to worry about being caught by capital. They can develop according to their own wishes, which is completely different from the development path of ordinary internet companies. Ordinary companies are "storytelling-financing-storytelling-financing-listing-profit". As the headline of today's start-up, when it developed almost, it resolutely chose to rely on itself, which is very pragmatic.