Who can elaborate on how to use Sina Weibo to promote websites?

That is to say, if you want to have a promotion account, you can set the theme, avatar and name consistent with the website. After doing the basic work, Sina Weibo will fill in your website address in the relevant blog, so that if your blog updates a blog post through RSS, Sina Weibo will automatically add a Weibo.

The second stage: Only by paying attention to others can others become your fans.

Sina Weibo's promotion method is the same as Sina blog's marketing model, which is to use the celebrity effect. But you are not a celebrity here, and no one knows about you. The only thing you can do is to pay extensive attention to people who are related to your interests. As long as others pay attention to you, every message you send can appear in other people's Weibo, although the click rate is not very high.

These are the first two stages when I was a Sina Weibo. At the beginning of broadcasting, there was a lot of IP traffic imported through Sina Weibo, and then it became less and less. Because of the lack of attention to Sina Weibo. Later, it was discovered that several netizens came from Sina Weibo, which aroused my interest in the promotion of Sina Weibo.

The first method: comment on Sina Weibo.

Occasionally, one day, I suddenly found that many people came to Sina Weibo. Later, I found out that I had helped some people to answer technical questions about websites in Weibo. I think it is more timely than Q&A website. Although you help others without getting points, they will add you and your website to their favorites and keep them in mind. Of course, if you don't know much about website technology, you can also talk about other topics. To be sure, the promotion effect of chat websites is definitely not good.

The second method: use "hot topics" skillfully.

As we all know, Sina Weibo's hot topics are similar in function to hot tags. What we need to do is to continuously publish the content containing these tags, and then add our website address at the end of the content, so that users of Sina Weibo will see our Weibo content when searching for these words. Moreover, these buzzwords are also a weather vane for our blog to become a hot keyword.