Which one do you want to eat when you first see food?

Sweeter than first love, you must have heard the copy on this stall. Apart from this sentence, what else impressed you about the copy of Chihuo? Today, I will share with you some food that I think is not bad. After reading it, my mouth watered and I wanted to eat.

1, a group of copywriters went home for dinner.

Although there is smog, I will take off my mask when I smell the garlic shoots and fried meat downstairs.

2. Eclipse, a replica of a group of spicy ramen noodles

Wait for the fragrance of instant noodles for three minutes, and the water vapor will drip down through a window on a winter night. This is the most common happiness.

3. The copy of "Tangbao" written by Liang Qiushi.

When eating, you should be nimble, grab the crumpled durian of the steamed stuffed bun and lift it suddenly. The steamed stuffed bun skin suddenly fell off, like a breast sucked by a baby. Before the steamed stuffed bun is broken, put it on your plate, gently bite the skin of the steamed stuffed bun, suck the soup inside and eat the empty skin of the steamed stuffed bun.

4. Daily fresh copy of "Hainan Papaya"

Sweet and juicy, silky like salmon.

The skin is thin and the meat is thick, the taste is fragrant, rich and attractive, sweet but not greasy, and happiness is overflowing when you eat it, which makes people memorable.

5. Ry? Murakami, a group of copywriters written on lonely gourmets.

Soft eggs slide on the tip of the tongue, crab meat has the fragrance of life and a little fishy smell of the ocean, and the mouth and fingers immediately become greasy.

How to write a mouthwatering food copy?

A sense of scene describes the scenes people encounter in their daily lives, such as "smelling the fried meat with garlic bolts downstairs". When you see this copy, do you think that at some point, when you come home from work and just go downstairs, you will smell the smell of fried meat with garlic bolts floating from home, which is really delicious, and then you will speed up your steps and rush home.

Description of the five senses, sight, smell, taste, touch and hearing. If you don't know how to write, you can consider writing from these angles. For example, the "soft egg flower on the tip of the tongue" is vivid by using the sense of touch.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).