The success story of the founder of KFC?

Colonel Sanders, founder of KFC. Born in 1890, the colonel's life is full of American success stories. When he was young, he worked in all walks of life, including railway firefighters, road maintenance workers, insurance companies, tire sales and gas station owners, and finally found a career in the catering industry.

When he ran a gas station in KFC, he made various snacks for tourists in order to increase his income. As a result, business developed slowly and steadily, and his reputation for cooking delicious food attracted tourists in the past. Therefore, the governor of KFC named him Colonel in 1935 in recognition of his contribution to KFC catering. The colonel's most famous specialty is his carefully developed fried chicken. This has always been a popular product, and it took the colonel ten years to prepare it before he got a finger-sucking aftertaste. When the colonel was 66 years old, he drove his old Ford car 1946, carrying his eleven unique ingredients and his right-hand man pressure cooker, and started on the road. He went to restaurants all over India, Ohio and KFC, and sold the recipe and method of fried chicken to interested restaurants. Surprisingly, in just five years, the colonel has 400 chain stores in the United States and Canada.

When he founded KFC, he was a 66-year-old retired man, and his monthly social security payment was 105 USD. Today, KFC has become the largest fried chicken chain in the world. At the same time, the colonel has also received the attention of TV stations. Because he was busy cooking all day, he had to find the only clean-white palm suit, which has since become his unique registered trademark. Since then, people have associated this suit with KFC; And his white suit, white hair and goatee have become a national symbol. 2009-09-02 KFC is a famous fast food chain from America. The first KFC was founded by Harland Sanders in 1952. Mainly sells fried chicken and other foods, belonging to Yum! KFC's business philosophy is to constantly introduce new products, or repackage products sold in the past, aiming at people's early adopters' mentality, thus making profits.

KFC belongs to Yum! Brand. Delicious! Brands is the largest catering group in the world, with more than 33,000 chain stores and 840,000 employees in more than 65,438+000 countries and regions around the world. It owns world-renowned catering brands such as KFC, Pizza Hut and Taco Bell, ranking first in the world in cooked chicken, pizza, Mexican food and seafood catering.

KFC and Pepsi have formed a strategic alliance, and restaurants regularly sell carbonated drinks provided by Pepsi (except in some countries, such as Japan and South Korea, KFC sells Coca-Cola).

KFC is the largest fried chicken fast food chain in the world. The logo KFC of KFC is the abbreviation of English KFC fried chicken, which has become a world-famous brand.

From 65438 to 0930, Harlan Sanders, the founder of KFC, opened a restaurant in his hometown of Kentucky, USA. During this period, Sandoz devoted himself to studying new methods of fried chicken, and finally successfully invented the secret recipe and unique cooking technology composed of eleven spices. Its unique taste is well received by customers, and the restaurant business is booming, and the secret recipe has been passed down to this day. Kentucky awarded him the honorary title of Colonel Sanders in recognition of his contribution to his hometown.

Colonel Sanders, dressed in a suit, with white hair and goatee, has become the best symbol of KFC's international brand.

Colonel Sanders' success began when he was 40 years old and ran a Corbin gas station in Kentucky. In order to increase his income, he began to make his own snacks and provide them to passers-by. His business grew slowly and steadily because his reputation for cooking food attracted passers-by. While his fame was growing, Ruby Laffon, then governor of Kentucky, awarded him the title of Colonel of KFC at 1935 in recognition of his contribution to KFC catering.

The colonel's most famous specialty is fried chicken, which was carefully developed and invented by him. This is KFC's most popular product at present. It was cooked by the colonel after ten years' research with the magical formula of eleven spices, which made people stunned after tasting it.

The delicious fried chicken attracted many customers here. However, the traditional fried chicken method makes customers have to wait for 30 minutes to enjoy the food. At 1939, this problem was solved when the colonel visited a pressure cooker display. The colonel bought a pressure cooker and went home. After cooking time, pressure, refueling and other experiments, he finally found a unique method of fried chicken. The fried chicken under this pressure is the best fried chicken he has ever eaten, and KFC fried chicken still maintains this recipe of using pressure cooker.

The colonel's career faced a crisis in the mid-1968+ 1950' s, and the road next to his Saunders Cafe restaurant was passed by a newly-built highway, which forced him to sell the restaurant. At that time, the colonel was 66 years old, but he was still young and didn't need to live on social welfare, which became a turning point in his career.

The colonel used his old Ford car 1946, carrying his eleven spice recipes and his right-hand man pressure cooker, and started on the road. He went to restaurants in Indiana, Ohio and Kentucky to sell recipes and methods of fried chicken to interested restaurants. 1952 The first authorized KFC restaurant in Salt Lake City was established. Surprisingly, in just five years, Colonel has developed 400 chain stores in the United States and Canada, which is the beginning of catering joining in the world.

KFC is the largest fried chicken fast food chain in the world, with more than 1 1, 000 restaurants in the world. These restaurants are located in more than 80 countries, from the Great Wall of China to the bustling downtown area, picturesque downtown Sofia and sunny Puerto Rico, and fast food restaurants marked by KFC can be seen everywhere.

Every day, more than 654.38+million customers around the world taste the original KFC chicken created by Colonel Sanders nearly half a century ago, which is made of 11 mysterious recipes wrapped in powder and fried. Customers can also taste nearly 400 other foods in KFC restaurants around the world, such as Kuwait's egg cakes and Japanese silicon fish sandwiches.

In order to meet the needs of consumers at different levels, the way KFC serves customers is constantly changing. In addition to in-store dining and take-away, meals are delivered to your door in more than 300 cities in other countries in the United States. Moreover, in some cities in the United States, KFC restaurants also cooperate with sister restaurants Pizza Hut and Taco Bell in the group to provide meals for customers at the same restaurant outlet in busy streets. Now, college students from Puerto Rico to California have included KFC fast food in their daily recipes.

More than 60 years ago, Colonel Sanders, the founder of KFC, invented the so-called "substitute for family dinner"-that is, to provide a complete dinner for those families who have no time to cook at home or are unwilling to cook. He called it "Sunday dinner seven days a week".

Today, the colonel's spirit and legacy have become the symbol of KFC brand, and the KFC logo designed in the image of Colonel Sanders has become one of the most outstanding and recognizable brands in the world.

KFC is the largest catering group in the world-Yum! Global catering group, including nearly 30,000 world-renowned KFC restaurants, Pizza Hut restaurants and Taco Bell restaurants in more than 65,438+000 countries and regions.

KFC entered Beijing, the ancient capital with a long food culture, on 1987, thus beginning its development history in the most populous country in the world.

1987165438+1October 12 KFC's first restaurant in China officially opened in the bustling area of Qianmen. Starting from this, KFC began to explore, learn from China society and market, and gradually build a management model with China characteristics. 1992 The total number of restaurants in China is 10; To 1995, increasing to 7 1. 1996 On June 25th, the100th KFC store in China was established in Beijing. This is a milestone, which indicates that KFC has entered a more stable development stage in China. ZZ answer: 28.1%2009-09-0211:37 KFC is the largest fried chicken chain restaurant in the world. Sixty years ago, Colonel Harland Sanders developed an exclusive fried chicken formula consisting of 1 1 spices, which later developed into KFC. KFC is located in more than 80 countries around the world and currently has more than 9,600 stores. On this earth, a KFC opens every day. No matter in the Great Wall of Chinese mainland or busy downtown Paris, from the beautiful downtown Sofia to the sunny streets of Puerto Rico, KFC restaurants with holes in Colonel Sanders' familiar face can be seen everywhere.

More than 6 million customers in the world enjoy the delicious food provided by KFC every day. In addition to KFC's traditional signature product-original fried chicken, customers can also taste more than 400 other products in KFC restaurants around the world, such as chicken scones in Kuwait and salmon sandwiches in Japan.

The success of KFC stems from the efforts of nearly190,000 employees in Qi Xin. Around the world, KFC always puts customers' needs first, so that customers can enjoy all kinds of high-quality catering and feel the most cordial first-class service and dining environment.

Asia-Pacific region is the fastest growing region of KFC at present; In Malaysia, South Korea, Indonesia, Thailand and Chinese mainland, KFC has become the largest western-style fast food restaurant.

KFC belongs to Pepsi Group and is one of the most successful consumer goods companies in the world. The next three systems are catering industry, beverage industry and snack food industry. KFC and two other well-known catering systems-Pizza Hut and Taco Bell-are all coordinated by PepsiCo International Catering Industry.

Harlan in the mid-1930s. Colonel Sanders bought a motel and cafe in his hometown of Kentucky, 25 miles from Tennessee, USA. Before he was engaged in the catering industry in his sixties, there was a lot of business on the steam ferry from roads and railways to the Ohio River.

Colonel Sanders is keen on cooking and often tries to make recipes with various condiments. When he found that flour mixed with ten magical herbs and spices was wrapped in chicken pieces and fried, his reputation gradually improved. Then, one Sunday, when he was preparing to cook fried chicken for tourists, he added the eleventh ingredient. Colonel Sanders said, "With the eleventh formula I found, I have the most delicious chicken in the world."

In recognition of his contribution to his hometown, KFC awarded him the honorary title of "Colonel Sanders".

By 2000, KFC chain stores had more than 1000 restaurants all over the world. These restaurants cover more than 80 countries and regions, with more than 200,000 employees and an annual turnover of nearly 9 billion US dollars. On September 2, 2009, 1: 37, American fast food company KFC officially opened its first restaurant in China in Qianmen. Then, McDonald's opened the first restaurant in China at 1990. Since then, foreign fast food has mushroomed in the streets of China. Foreign fast food brings us not only differences in taste, but also changes in food culture, management mode and dining concept. This is 1987 10 10/month 10. KFC restaurant is on trial operation. The adoption rate of the general answer is14.6% 2009-09-0211.39. KFC, which originated in the United States, is a world-famous fried chicken fast food chain with more than 10000 restaurants all over the world. So far, KFC has 65438+ in more than 200 cities across the country. Strict and unified management and clean and elegant dining environment have made KFC leave a good impression on hundreds of millions of customers. The arrival of KFC not only took the lead in introducing the concept of modern fast food into China, but also made people feel the fundamental difference from food flavor to dining style for the first time in traditional diet, which brought great influence to people's service concept. KFC, Pizza Hut, Taco Bell and A & amp； W and Long John Silver (LJS) belong to Yum! Brands, one of the largest chain restaurants in the world.

KFC advocates team spirit and the enthusiastic participation of every employee, and is committed to providing employees with perfect training, welfare protection and development plans, so that every employee's potential can be fully exerted. It is for this reason that more and more outstanding young partners come to KFC.

As one of the largest and most successful fast food chain enterprises in the world, one of the secrets of KFC's success is: always open the door to young people who are full of vigor and dare to challenge themselves, attach importance to the training of employees, and encourage them to grow together with KFC. We welcome you to become a dynamic and ideal member.