Tell me about your views and opinions on social media. What are the benefits? What are the disadvantages?

Benefits: Social media promotes the transparency of enterprise information, improves product quality, provides excellent customer service channels, can provide excellent customer service channels, and can create products that consumers really need. Consumers can control their social relationships and get in touch with big companies for free. Large enterprises can provide interesting information through social media, and users dominate the content and interaction.

Disadvantages: using social media will bring information overload and high cost of time and energy; Real social skills have been weakened. After all, social networking can't replace social networking in reality, and people have to rely on their powerful social skills in reality to achieve things. Social media was originally intended to help us make use of fragmented time, but unconsciously it successfully eroded our attention and fragmented our whole time.

The strategic theme of social media

1, focus on the target

Customers, potential customers and business partners are all interrelated, sharing and growing together. Therefore, we should use social media sincerely and openly, and understand that the market is always monitoring the company's behavior. Potential customers trust your current customers more than the company, and now they are all using social media tools to communicate with each other.

2. Target battlefield

Social media can be used to connect with customers, so that companies can participate in online community activities. The most remarkable achievement of this community is its outstanding digitalization and real-time online conversation. Companies can read, participate in and even measure and analyze these conversations, which will be their own capital.

3. Less is more.

Participants in social media dominate online conversations, and customers usually use these tools before the company. Therefore, companies should be willing to let go when they are involved, because the tighter the control of dialogue, the less valuable the use of social media.

Step 4 pay attention to measurement

It is very important to measure the information interaction between people, because words such as "understanding", "participation" and "concern" are getting more and more attention. The company should pay attention to the qualitative reaction in the conversation, not the number of views or downloads. Network marketing moved from the company website to the small island (various dialogue platforms) in the global network ocean for a time.

The above content refers to Baidu Encyclopedia-Social Media.