How to write good company copywriting materials?

Xiaoyu graduated from a technical secondary school and worked his way from sales to supervisor with his own efforts. The team he led also performed well.

But what troubles him the most is work summaries and reports. Every time he is asked to write materials, he is confused and miserable.

Over time, it will affect both work efficiency and the leader’s opinion of him.

Xiaoyu remembered that a distant cousin of his once worked as an editor in a magazine and now works in self-media. He heard that he has hundreds of thousands of fans.

Writing is easy for my cousin.

This week, Zhou Xiaoyu came to Beijing on a business trip and specifically asked his cousin for advice on how a novice like him could learn to write.

A master is a master, and he can make a move in seconds and explain it eloquently.

My cousin suggested that Xiaoyu collect relevant written materials from the company’s past, especially those excellent reporting materials.

Input these materials into the computer (you can also write by hand if you usually write by hand), and study the writer's writing logic.

Read and record this material again. For example, when clearing the table or doing something that does not require serious thinking, listen carefully to the audio of yourself reading.

After several such back and forths, I have a relatively in-depth grasp of the writer's writing concepts, creativity, writing methods, etc.

However, you must practice for a long time. The writing methods and writing logic of these excellent materials will gradually become your ability.

Good writing can come from imitation.

BAT, the three major Internet giants in China, all started by imitating.

Baidu imitates the search engine giant Google.

Alibaba mixes the basic elements of American websites such as Amazon, eBay, and Paypal.

QQ and WeChat, the chat software owned by Xunxun, were inspired by ICQ and Kakao Talk respectively.

Of course, you also need to know that the quality of writing and planning is often a subjective feeling.

Your planning and work report also need to conform to the preferences of the leader of your company, which part he or she values ??most, and the criteria for evaluation.

To paraphrase a common saying, "Nothing is difficult in the world, only those who are willing to do so".

As long as you work hard, master the methods, take the initiative to learn, and face difficulties, there will be no difficulty that cannot be overcome and no work report that cannot be written well.

My cousin also reminded Xiaoyu that the underlying logic of many things is not superficial skills. To truly understand what is happening and why, it requires systematic learning and improvement, which requires more effort. time and effort.

In the workplace, if you want to improve your writing skills, long-term reading and writing are the only magic weapons to improve your writing skills.

I am Xu Youran, a career planner. I will present you with more career insights and strategies one by one. WeChat public account: Leisurely Growth School