What is the anchoring effect? What other anchoring effects are there around you?

There is an anchoring effect around me. In fact, there is one around you too. Let me tell you about the anchoring effect in detail:

The definition of anchoring effect: refers to When people make judgments about someone or something, they are easily dominated by the first impression or the first information, which is like an anchor that sinks to the bottom of the sea and fixes people's thoughts somewhere.

There is a "Datongmen" comprehensive market next to my university. It sells clothes, fruits and vegetables, and it can be said that it is very prosperous because of the nourishment of our school. I don't like buying clothes, which may be because I don't know how to choose clothes and don't like to deal with people. However, it is impossible to wear the same clothes all the time in spring, summer, autumn and winter, so I have to buy it myself. But I’m not very good at setting prices because I’m afraid it will be too expensive.

I found that I was affected by the "anchoring effect". I negotiated the price with the shop owner (also negotiated). When the boss said that the clothes were 120 yuan, 120 yuan was like taking root in my head, and I felt that the clothes were worth so much. Then I tried to pay back the price, and I asked the boss if 100 was okay. The boss didn’t hesitate. If it’s okay, you can take it. I was too embarrassed not to want it, so I paid hesitantly, and then I felt like it was expensive.

My first impression is limited to 120, and my high anchor price is 100. If you are a veteran of buying clothes, his anchor price may be very low, and you may win at 50. Experienced hands often bargain from the ankle down, causing the shopkeepers to jump around and curse. However, this behavior will not be affected by the anchoring effect and will allow veterans to easily defeat the seller.

This reminds me of the scene of live streaming, the anchoring effect is also everywhere.

Many scenes (plots) of selling goods are like this. I will take selling facial masks as an example. 1 box, 2 boxes, 3 boxes, 4 boxes, 5 boxes, if you want more, we will give you 1 box, and then 1 box. . . . . The cumulative total is 20 boxes. Today I don’t want 188 (the price of the anchoring effect) in my live broadcast room. Now I say it’s only 88 yuan. The number of orders is limited now, we only place 1,000 orders, and 3, 2, and 1 will be linked.

This is the same as when I buy clothes. The boss sells them for 120, but I get them for 70. You decide whether I will buy them or not. Therefore, the anchor price of 20 boxes of facial masks is 188. The impact and attraction of 88 yuan to users is too great. In addition, there is a limit of 1,000 orders, which will cause people who are willing or even not willing to buy to go crazy and place orders. Although the anchor does not know what the anchoring effect is, he is very skilled in using it. This psychology is for you to play, and it is within the palm of your hand.

The anchoring effect is applied in many scenarios, but we are not aware of it. But after understanding the principle of this anchoring effect, we must not be disturbed by it when we analyze problems.

It’s hard to imagine that I understood the anchoring effect because I wanted to figure out why my thinking speed was slow. This was a matter of following the clues and learning something. My thinking speed is slow, and it is initially found to be due to the slow construction of neural connections. I still need to dig deeper to find out.